---
title: "Makeup Brush Soap — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-soap"
last_updated: "2026-08-11T13:48:26.470Z"
locale: en
meta:
description: "Niche score 37/100 · $73K/yr market · 78K searches/yr · $10.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $73K/yr market · 78K searches/yr · $10.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Soap — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush soap**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 19Conversion 84Competition 17Returns 98Price range 66Avg price 35Brand share 6Review moat 24Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.71–$32.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,402.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 78K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup brush soap is a $73K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.59% - EcoTools21% - DUcare10% - Norate5% - Embagol3% - Ogee3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-soap/trend)
## **Top makeup brush soap search terms**
- **makeup brush soap**23K/yr-5.4%7.2% conv. - **makeup brush shampoo**18K/yr+4.3%7.1% conv. - **elf brush cleaner**16K/yr-18.8%16.2% conv. - **makeup brush cleaner soap**11K/yr-10.6%5.4% conv. - **elf makeup brush cleaner**7K/yr-44.3%19.7% conv. - **brush cleaner soap**3K/yr-2.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-soap/search-terms)
## **Top makeup brush soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★959 rev](https://www.amazon.com/dp/B0DM138D4W) [2**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**4.6★1,135 rev](https://www.amazon.com/dp/B0DSGDPS2X) [3**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★600 rev](https://www.amazon.com/dp/B0F3WS7QN3) [4**DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes**DUcare**$7.95**4.4★1,241 rev](https://www.amazon.com/dp/B07X5VNCRG) [5**e.l.f. Makeup Brush Shampoo Gentle Bristles Conditioner To Easily Remove Oils & Dirt From Makeup Brushes 4.1 Fl Oz Vegan & Cruelty-Free**e.l.f.**$5.71**4.5★1,730 rev](https://www.amazon.com/dp/B07GBZTC9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**600 rev1y ago](https://www.amazon.com/dp/B0F3WS7QN3) [**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**1,135 rev1y ago](https://www.amazon.com/dp/B0DSGDPS2X) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**959 rev1y ago](https://www.amazon.com/dp/B0DM138D4W) [**EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle**EcoTools**$14.46**53,432 rev2y ago](https://www.amazon.com/dp/B0D1S4WCZL) [**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**332 rev2y ago](https://www.amazon.com/dp/B0CV6VMXKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**4.8★**▲ 30%**](https://www.amazon.com/dp/B0CV6VMXKF) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★**▲ 30%**](https://www.amazon.com/dp/B0DM138D4W) [**Embagol Makeup Brush Cleaner Solid Brush & Sponge Soap With Silicone Cleaning Pad Vegan Deep Cleaning No Residue(100g/3.53oz)**Embagol**$7.98**4.2★**▲ 30%**](https://www.amazon.com/dp/B0FJXYQM38) [**EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle**EcoTools**$14.46**4.6★**— 2%**](https://www.amazon.com/dp/B0D1S4WCZL) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★**— 1%**](https://www.amazon.com/dp/B0F3WS7QN3)
**~~View all trending →~~**
## **What buyers say about makeup brush soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**34%
*“Cleans really well”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**7%
*“Great formula, quickly and easily removes buildup, including waterproof gels and cream blushes”*
**Value For Money**7%
*“Good deal”*
**Efficiency**7%
*“Very effective shampoo”*
**Cleansing**7%
*“was good at cleaning”*
**Smell**5%
*“Nice clean smell”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**2%
*“kept bristles soft”*
**Residue**2%
*“doesn't leave any residue”*
### **What buyers complain about **
**Ease Of Cleaning**19%
*“Does not clean at all”*
**Functionality-Overall**10%
*“Doesnt work well”*
**Smell**9%
*“Doesn't have a scent”*
**Value For Money**7%
*“Waste of money”*
**Quality-Overall**5%
*“Was I expecting the highest quality brush shampoo? No”*
**Durability**3%
*“Didnt last”*
**Residue**2%
*“There is usually a little make up residue when I use led my other cleaners. both bars and liquid”*
**Size-Overall**2%
*“The bottle is also quite large compared to what I was expecting”*
**Allergies**2%
*“I made sure it didnt have alcohol in it to begin with because Im allergic to it”*
**Color**1%
*“had a yellowish tint”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Value For Money**10%
**Leak-Proof**10%
**Smell**8%
**Ease Of Cleaning**8%
**Product Condition**5%
**Defective Material/Parts**3%
**Quality-Overall**2%
## **Common questions**
- **Is makeup brush soap profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 10 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the makeup brush soap niche?**
- 6 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in makeup brush soap?**
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Smell. The return rate is 0.4%.
- **When does demand for makeup brush soap peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the makeup brush soap niche?**
- Listings span $5.71–$32.65; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 6,403 reviews — the moat a new listing must climb.
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