---
title: "Makeup Brush Shampoo — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-shampoo"
last_updated: "2026-08-11T13:04:29.084Z"
locale: en
meta:
description: "Niche score 38/100 · $130K/yr market · 81K searches/yr · $11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $130K/yr market · 81K searches/yr · $11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Shampoo — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 20Conversion 96Competition 16Returns 98Price range 56Avg price 45Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.02–$27.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.39**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$130K**
$130K/yr · 81K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,793.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup brush shampoo is a $130K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$114K–$142K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- EcoTools79% - e.l.f.12% - beautyblender4% - Etercycle2% - Norate2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-shampoo/trend)
## **Top makeup brush shampoo search terms**
- **makeup sponge cleaner**35K/yr-15.5%8.2% conv. - **ecotools makeup brush cleaner**20K/yr-1.5%20.5% conv. - **eco tools makeup brush cleanser**10K/yr-0.3%16.1% conv. - **make up sponge cleaner**7K/yr-11.6%7.8% conv. - **ecotools brush cleaner**4K/yr-20.9%18.2% conv. - **beauty sponge cleaner**2K/yr-28.7%8.5% conv. - **makeup sponge cleaners**2K/yr+6.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-shampoo/search-terms)
## **Top makeup brush shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$39K45%$58K60%$78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**4.6★1,135 rev](https://www.amazon.com/dp/B0DSGDPS2X) [2**EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle**EcoTools**$14.46**4.6★53,432 rev](https://www.amazon.com/dp/B0D1S4WCZL) [3**EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set**EcoTools**$14.04**4.5★551 rev](https://www.amazon.com/dp/B08P22K36P) [4**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★600 rev](https://www.amazon.com/dp/B0F3WS7QN3) [5**EcoTools Daily Makeup Brush Cleanser Spray Quick Drying Fragrance Free & Dermatologist Tested Travel Size TSA Approved Cruelty-Free & Vegan 3 fl oz./89 ml. Bottle**EcoTools**$6.88**4.5★4,990 rev](https://www.amazon.com/dp/B0CLYWP6D9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction**EcoTools**$27.95**36 rev4mo ago](https://www.amazon.com/dp/B0GPRJ1J1Q) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**600 rev1y ago](https://www.amazon.com/dp/B0F3WS7QN3) [**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**1,135 rev1y ago](https://www.amazon.com/dp/B0DSGDPS2X) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**959 rev1y ago](https://www.amazon.com/dp/B0DM138D4W) [**EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set**EcoTools**$14.04**551 rev1y ago](https://www.amazon.com/dp/B08P22K36P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction**EcoTools**$27.95**4.8★**▲ 206%**](https://www.amazon.com/dp/B0GPRJ1J1Q) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★**▲ 26%**](https://www.amazon.com/dp/B0DM138D4W) [**Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary**beautyblender**$13.69**4.6★**▲ 24%**](https://www.amazon.com/dp/B072BNK88T) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★**▲ 16%**](https://www.amazon.com/dp/B0F3WS7QN3) [**EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle**EcoTools**$14.46**4.6★**▲ 14%**](https://www.amazon.com/dp/B0D1S4WCZL)
**~~View all trending →~~**
## **What buyers say about makeup brush shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**34%
*“Cleans really well”*
**Cleansing**8%
*“Cleans Great”*
**Value For Money**7%
*“Definitely worth the money”*
**Efficiency**7%
*“It works very well”*
**Ease Of Use**7%
*“Easy to use”*
**Quality-Overall**6%
*“Excellent product”*
**Smell**4%
*“Nice clean smell”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**3%
*“kept bristles soft”*
**Brush Quality**2%
*“Clean brushes”*
### **What buyers complain about **
**Ease Of Cleaning**19%
*“is difficult to clean”*
**Smell**10%
*“Bad odor”*
**Functionality-Overall**9%
*“Not as effective as expected”*
**Value For Money**4%
*“annoying cos the whole point of selling something as a set is because it is marginally cheaper”*
**Residue**4%
*“free of residue”*
**Quality-Overall**4%
*“Not the best”*
**Ease Of Use**3%
*“I struggled a bit”*
**Oily/Greasy**3%
*“Oily doesnt clean brushes well”*
**Size-Overall**2%
*“The bottle is also quite large compared to what I was expecting”*
**Advertised Vs Actual Product**2%
*“Knocking off a star purely for this reason, feels deceptive”*
### **Top return reasons **
**Leak-Proof**15%
**Functionality-Overall**14%
**Size-Overall**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Smell**7%
**Oily/Greasy**6%
**Ease Of Cleaning**6%
**Product Condition**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is makeup brush shampoo profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the makeup brush shampoo niche?**
- 5 brands and 9 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in makeup brush shampoo?**
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.4%.
- **When does demand for makeup brush shampoo peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the makeup brush shampoo niche?**
- Listings span $5.02–$27.95; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 6,793 reviews — the moat a new listing must climb.
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