---
title: "Trend — makeup brush holder - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-holder/trend"
last_updated: "2026-08-11T13:05:46.852Z"
locale: en
meta:
  description: "Niche score 55/100 · $813K/yr market · 3.3M searches/yr · $13.52 avg price. Soft demand (-14.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $813K/yr market · 3.3M searches/yr · $13.52 avg price. Soft demand (-14.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — makeup brush holder - Flapen"
---

# **makeup brush holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.7% this quarter) keeps it on the watch list.

Market size 73Growth 18Conversion 23Competition 84Returns 50Price range 64Avg price 63Brand share 95Review moat 54Quality gap 25

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Good****$813K**

$813K/yr · 3.3M searches

**Price range**

**Good****$4.94–$33.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.52**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,348.38**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend