---
title: "Makeup Brush Holder — $813K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-holder"
last_updated: "2026-08-11T13:04:27.833Z"
locale: en
meta:
description: "Niche score 55/100 · $813K/yr market · 3.3M searches/yr · $13.52 avg price. Soft demand (-14.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $813K/yr market · 3.3M searches/yr · $13.52 avg price. Soft demand (-14.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Brush Holder — $813K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush holder**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.7% this quarter) keeps it on the watch list.
Market size 73Growth 18Conversion 23Competition 84Returns 50Price range 64Avg price 63Brand share 95Review moat 54Quality gap 25
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Market size**
**Good****$813K**
$813K/yr · 3.3M searches
**Price range**
**Good****$4.94–$33.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,348.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, makeup brush holder is a $813K/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush holder market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$811K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**40%**
Top 20: 83%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**55%**
- Anyoifax13% - Diesisa7% - HSYMQ7% - fanado7% - RONGZHIERK6% - Selanoir5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
120K80KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-holder/trend)
## **Top makeup brush holder search terms**
- **makeup brush holder**1.6M/yr-15.1%1.6% conv. - **brush holder**288K/yr-8.1%1.0% conv. - **makeup brush organizer**266K/yr-31.7%1.6% conv. - **hair brush holder**158K/yr-11.2%0.5% conv. - **make up brush holder**134K/yr-6.8%1.8% conv. - **make up brush holder organizer**142K/yr-27.1%1.7% conv. - **makeup brush holder with lid**95K/yr-7.8%1.3% conv. - **makeup brushes holder**98K/yr-13.4%1.4% conv. - **brush organizer**69K/yr-11.4%1.4% conv. - **brush holder for vanity**61K/yr-22.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-holder/search-terms)
## **Top makeup brush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$24K6%$49K9%$73K12%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anyoifax 360 Rotating Makeup Brush Holder 7 Slots Make Up Brush Organizer Removable Spinning Cosmetic Brushes Storage Pen Holder for Vanity Dresser Desk White**Anyoifax**$9.41**4.5★551 rev](https://www.amazon.com/dp/B0CXXRV63T) [2**Diesisa Makeup Brush Holder Organizer 360 Rotating Makeup Brush Organizer 5 Slot Make up Brushes Cup for Cosmetics Nail Polish Art Supply Bathroom Vanity Desktop Organizer - White**Diesisa**$9.45**4.7★2,516 rev](https://www.amazon.com/dp/B0BQHG7TRS) [3**RONGZHIERK Makeup Brush Holder with Lid Makeup Brush Storage Box with Diamond Pattern 360 Rotating Waterproof and Dustproof Beauty Brushes Storage for Vanity Bathroom White**RONGZHIERK**$15.94**4.6★345 rev](https://www.amazon.com/dp/B0DZ6YLTDS) [4**fanado 360 Rotate Makeup Brush Holder Organizer Makeup Organizers Countertop Makeup organization and Skincare Storage for Vanity Desktop Bathroom (White)**fanado**$9.09**4.6★2,416 rev](https://www.amazon.com/dp/B0CH3KDP3S) [5**Selanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included**Selanoir**$20.42**4.4★149 rev](https://www.amazon.com/dp/B0F6WB21FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anyoifax 360 Rotating Makeup Brush Holder Organizer 5 Slots Make Up Brushes Cup Flower-Shaped Spinning Pen Holder for Vanity Cosmetics Lipsticks White**Anyoifax**$7.45**72 rev9mo ago](https://www.amazon.com/dp/B0FT2XMGWW) [**Selanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included**Selanoir**$20.42**149 rev1y ago](https://www.amazon.com/dp/B0F6WB21FW) [**RONGZHIERK Makeup Brush Holder with Lid Makeup Brush Storage Box with Diamond Pattern 360 Rotating Waterproof and Dustproof Beauty Brushes Storage for Vanity Bathroom White**RONGZHIERK**$15.94**345 rev1y ago](https://www.amazon.com/dp/B0DZ6YLTDS) [**EACHY Makeup Brush Holder with Lid 360 Rotating Vanity Organizer for Brushes Dustproof Cosmetic Display Case 7 Compartments Waterproof Plastic (White)**EACHY**$23.97**314 rev1y ago](https://www.amazon.com/dp/B0DP65S4PZ) [**Imakmasion White Makeup Brush Holder 360 Rotating Makeup Organizer**Imakmasion**$9.20**362 rev2y ago](https://www.amazon.com/dp/B0D3HQHLG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Selanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included**Selanoir**$20.42**4.4★**▲ 126%**](https://www.amazon.com/dp/B0F6WB21FW) [**HSSPANFN Makeup Brush Holder Organizer - 360 Rotating 5-Slot Brush Cup for Cosmetics Lipsticks Pens | Vanity & Desk Organizer (White)**HSSPANFN**$10.02**4.7★**▲ 81%**](https://www.amazon.com/dp/B0BJT8G6M9) [**Anyoifax 360 Rotating Makeup Brush Holder Organizer 5 Slots Make Up Brushes Cup Flower-Shaped Spinning Pen Holder for Vanity Cosmetics Lipsticks White**Anyoifax**$7.45**4.7★**▲ 80%**](https://www.amazon.com/dp/B0FT2XMGWW) [**QIYVLOS Toothbrush Holders with Sliding Lid Rotating 3 Slots Bathroom Organizer Countertop Tooth Brush Toothpaste Holder Bathroom Counter Stand Sink Organizer Caddy for Vanity Makeup Brushes Holder**QIYVLOS**$17.22**4.4★**▲ 46%**](https://www.amazon.com/dp/B0CRTPHGQN) [**Ezebesta 1PCS Makeup Brush Holder Organizer with Clear Lid 360 Rotating Sliding Opening Dustproof Brushes Container for Vanity**Ezebesta**$15.82**4.4★**▲ 23%**](https://www.amazon.com/dp/B0C33XYWDB)
**~~View all trending →~~**
## **What buyers say about makeup brush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“This appears to be well made”*
**Storage Capacity**9%
*“great storage capacity”*
**Size-Overall**9%
*“Just the right size”*
**Ease Of Use**8%
*“Ease of use”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Cleaning**6%
*“My brushes are clean”*
**Value For Money**5%
*“Good Value”*
**Assembly/Installation**5%
*“Easy to set up”*
**Design-Overall**5%
*“Great design”*
**Organizing Capabilities**4%
*“Love the organization”*
### **What buyers complain about **
**Size-Overall**22%
*“Its very long”*
**Quality-Overall**12%
*“Cheap quality”*
**Material Quality**9%
*“Cheap material”*
**Strength**7%
*“Not very strong”*
**Durability**6%
*“Broke with in one week”*
**Value For Money**3%
*“looks cheaper than the price. if that is possible”*
**Ease Of Use**3%
*“is cumbersome to use”*
**Ease Of Cleaning**2%
*“hard to clean”*
**Assembly/Installation**2%
*“difficult to put together”*
**Functionality-Overall**2%
*“not functional at all”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Color**3%
**Value For Money**3%
**Strength**2%
**Assembly/Installation**1%
## **Common questions**
- **Is makeup brush holder profitable to sell on Amazon United States?**
- The niche generates $813K/yr across 52 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the makeup brush holder niche?**
- 41 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in makeup brush holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.0%.
- **When does demand for makeup brush holder peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the makeup brush holder niche?**
- Listings span $4.94–$33.16; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.
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