---
title: "makeup brush cleaner — $6.1M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner"
last_updated: "2026-07-20T20:02:08.720Z"
locale: en
meta:
description: "makeup brush cleaner shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "makeup brush cleaner shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "makeup brush cleaner — $6.1M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **makeup brush cleaner**
**Worth a look**
Shows a $6.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 19Conversion 80Competition 76Returns 96Price range 64Avg price 79Brand share 69Review moat 25Quality gap 81
**Market size**
**Incredible****$6.1M**
$6.1M/yr · 4.4M searches
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.79**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.02–$32.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,257.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, makeup brush cleaner is a $6.1M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$5.0M–$6.7M**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 85%
**Open market**
**32%**
- EcoTools23% - e.l.f.12% - CINEMA SECRETS12% - Norate10% - Etercycle6% - OctHope5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$243K8%$485K12%$728K16%$970K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 34 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**4.6★1,135 rev](https://www.amazon.com/dp/B0DSGDPS2X) [2**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★600 rev](https://www.amazon.com/dp/B0F3WS7QN3) [3**Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)**Etercycle**$5.02**4.7★2,468 rev](https://www.amazon.com/dp/B0BWTP599F) [4**Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ**Norate**$7.63**4.6★3,039 rev](https://www.amazon.com/dp/B0B5MSBFP2) [5**Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)**CINEMA SECRETS**$13.66**3.8★381 rev](https://www.amazon.com/dp/B0BSHZ49H3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electric Makeup Brush Cleaner Machine Multi-Functional Cosmetic Brush Cleaner with Dryer Holder Portable Automatic Makeup Brush Cleaning Tool Type-C Charging**Cbsrvmlp**$17.98**21 rev1mo ago](https://www.amazon.com/dp/B0H5BXVKHL) [**3 IN 1 Electric Makeup Brush Cleaner Machine With Drying Function Automatic Cleaner Brushes Cleaner Cosmetic Make Up Brush Machine for All Size Beauty Makeup Brush Set Gift for Mother Girlfriend**Poputra**$20.71**41 rev2mo ago](https://www.amazon.com/dp/B0GRTVL6R2) [**Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner**SPECIALISTTRIAN**$9.91**13 rev3mo ago](https://www.amazon.com/dp/B0GX59PXFQ) [**Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner (Extra Large)**SPECIALISTTRIAN**$9.89**27 rev4mo ago](https://www.amazon.com/dp/B0GSJDLVJZ) [**3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges**BIKTIC**$29.35**113 rev5mo ago](https://www.amazon.com/dp/B0GJ2YMXWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 IN 1 Electric Makeup Brush Cleaner Machine With Makeup Brush Dryer-Holder-Portable Automatic USB Cosmetic Brushes Cleaner Tool for All Size Beauty Makeup Brush Set Eyeshadow Blush Brush**OctHope**$28.15**4.0★**▲ 336%**](https://www.amazon.com/dp/B0GX1L2B34) [**Electric Makeup Brush Cleaner 3-in-1 Automatic Brush Cleaning & Drying Machine with Dual-Direction Cleaning Adjustable Dryer Fits All Brush Sizes for Makeup Brush Set Blush Brush Sponges**Jnconser**$31.24**4.1★**▲ 334%**](https://www.amazon.com/dp/B0GD5JMRSB) [**Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner**SPECIALISTTRIAN**$9.91**2.3★**▲ 328%**](https://www.amazon.com/dp/B0GX59PXFQ) [**Electric Makeup Brush Cleaner Machine Multi-Functional Cosmetic Brush Cleaner with Dryer Holder Portable Automatic Makeup Brush Cleaning Tool Type-C Charging**Cbsrvmlp**$17.98**4.7★**▲ 327%**](https://www.amazon.com/dp/B0H5BXVKHL) [**Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner (Extra Large)**SPECIALISTTRIAN**$9.89**3.6★**▲ 300%**](https://www.amazon.com/dp/B0GSJDLVJZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**35%
*“Cleans really well”*
**Ease Of Use**12%
*“Easy to store”*
**Quality-Overall**7%
*“Excellent product”*
**Value For Money**5%
*“Great Value”*
**Cleansing**5%
*“Cleans well”*
**Efficiency**4%
*“This machine is quite useful especially if you have alot of brushes”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Smell**3%
*“Nice clean smell”*
**Moist/Dry**3%
*“helps them dry faster too”*
**Brush Quality**2%
*“Great brush cleaner”*
### **What buyers complain about **
**Ease Of Cleaning**20%
*“is difficult to clean”*
**Smell**9%
*“Strong odor”*
**Size-Overall**7%
*“Some are too big”*
**Functionality-Overall**7%
*“Did not work”*
**Value For Money**7%
*“Too expensive”*
**Durability**6%
*“Brush fell apart”*
**Quality-Overall**5%
*“Too expensive for a poor quality item”*
**Leak-Proof**2%
*“Leaking”*
**Moist/Dry**2%
*“it was not dry”*
**Charging**2%
*“Important detail - the cord is not for charging batteries”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**18%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**9%
**Ease Of Cleaning**9%
**Product Condition**5%
**Leak-Proof**5%
**Value For Money**3%
**Quality-Overall**3%
**Charging**2%
## **Common questions**
- **Is makeup brush cleaner profitable to sell on Amazon United States?**
- The niche generates $6.1M/yr across 34 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the makeup brush cleaner niche?**
- 22 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in makeup brush cleaner?**
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Size-Overall. The return rate is 0.9%.
- **When does demand for makeup brush cleaner peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the makeup brush cleaner niche?**
- Listings span $5.02–$32.96; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 4,257 reviews — the moat a new listing must climb.
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