---
title: "Makeup Brush Cleaner Solution — $330K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-solution"
last_updated: "2026-08-11T13:02:48.932Z"
locale: en
meta:
description: "Niche score 44/100 · $330K/yr market · 262K searches/yr · $13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $330K/yr market · 262K searches/yr · $13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Cleaner Solution — $330K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush cleaner solution**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 14Conversion 84Competition 29Returns 98Price range 66Avg price 62Brand share 4Review moat 23Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.71–$32.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.45**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$330K**
$330K/yr · 262K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,465.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup brush cleaner solution is a $330K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush cleaner solution market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$336K–$404K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- EcoTools49% - e.l.f.16% - Norate16% - CINEMA SECRETS14% - DUcare4% - Ogee2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-solution/trend)
## **Top makeup brush cleaner solution search terms**
- **makeup brush cleaner solution**55K/yr-17.7%9.1% conv. - **makeup brush soap**23K/yr-5.4%7.2% conv. - **ecotools makeup brush cleaner**20K/yr-1.5%19.7% conv. - **makeup brush cleanser**22K/yr-10.5%7.8% conv. - **makeup brush shampoo**18K/yr+4.3%7.5% conv. - **makeup brush cleaning solution**17K/yr-15.2%8.3% conv. - **makeup brush cleaner soap**11K/yr-10.6%5.3% conv. - **eco tools makeup brush cleanser**10K/yr-0.3%15.7% conv. - **salon perfect brush cleaner**18K/yr-68.0%0.6% conv. - **no rinse makeup brush cleaner**9K/yr-31.4%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-solution/search-terms)
## **Top makeup brush cleaner solution products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$132K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**4.6★1,135 rev](https://www.amazon.com/dp/B0DSGDPS2X) [2**Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ**Norate**$7.63**4.6★3,039 rev](https://www.amazon.com/dp/B0B5MSBFP2) [3**EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle**EcoTools**$14.46**4.6★53,432 rev](https://www.amazon.com/dp/B0D1S4WCZL) [4**Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)**CINEMA SECRETS**$13.66**3.8★381 rev](https://www.amazon.com/dp/B0BSHZ49H3) [5**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★600 rev](https://www.amazon.com/dp/B0F3WS7QN3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Makeup Brush Cleaner Make Up Brush Cleaner Cleanser Solution + Brush Cleaning Mat Makeup Cleaner for Brushes Sponge Deep Clean Shampoo Gentle Formula Cruelty Free 3 Piece Set**Norate**$9.28**159 rev8mo ago](https://www.amazon.com/dp/B0FP59LHPY) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**600 rev1y ago](https://www.amazon.com/dp/B0F3WS7QN3) [**EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle**EcoTools**$7.05**1,135 rev1y ago](https://www.amazon.com/dp/B0DSGDPS2X) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**959 rev1y ago](https://www.amazon.com/dp/B0DM138D4W) [**EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set**EcoTools**$14.04**551 rev1y ago](https://www.amazon.com/dp/B08P22K36P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)**CINEMA SECRETS**$13.66**3.8★**▲ 112%**](https://www.amazon.com/dp/B0BSHZ49H3) [**e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free**e.l.f.**$5.95**4.8★**▲ 60%**](https://www.amazon.com/dp/B0DM138D4W) [**Makeup Brush Cleaner Make Up Brush Cleaner Cleanser Solution + Brush Cleaning Mat Makeup Cleaner for Brushes Sponge Deep Clean Shampoo Gentle Formula Cruelty Free 3 Piece Set**Norate**$9.28**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FP59LHPY) [**Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA**Ogee**$32.65**4.8★**▲ 34%**](https://www.amazon.com/dp/B0CV6VMXKF) [**e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz**e.l.f.**$6.89**4.6★**▲ 27%**](https://www.amazon.com/dp/B0F3WS7QN3)
**~~View all trending →~~**
## **What buyers say about makeup brush cleaner solution**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**36%
*“Cleans really well”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**7%
*“Decent purchase”*
**Cleansing**7%
*“was good at cleaning”*
**Efficiency**6%
*“Very effective shampoo”*
**Smell**6%
*“Nice clean smell”*
**Value For Money**6%
*“Great Value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**2%
*“kept bristles soft”*
**Brush Quality**2%
*“Clean brushes”*
### **What buyers complain about **
**Smell**20%
*“Strong odor”*
**Ease Of Cleaning**13%
*“Does not clean at all”*
**Value For Money**10%
*“Expensive”*
**Size-Overall**7%
*“The bottle is also quite large compared to what I was expecting”*
**Functionality-Overall**5%
*“Did not work”*
**Quality-Overall**4%
*“Absolute trash”*
**Durability**3%
*“Didnt last”*
**Residue**1%
*“It leaves an oil like residue”*
**Allergies**1%
*“this did cause irritation”*
**Ease Of Use**1%
*“Very difficult to get plastic wrap off”*
### **Top return reasons **
**Functionality-Overall**16%
**Leak-Proof**12%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Ease Of Cleaning**7%
**Smell**6%
**Oily/Greasy**4%
**Product Condition**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is makeup brush cleaner solution profitable to sell on Amazon United States?**
- The niche generates $330K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the makeup brush cleaner solution niche?**
- 6 brands and 10 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in makeup brush cleaner solution?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
- **When does demand for makeup brush cleaner solution peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the makeup brush cleaner solution niche?**
- Listings span $5.71–$32.96; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 7,465 reviews — the moat a new listing must climb.
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