---
title: "Makeup Brush Cleaner Mat — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-mat"
last_updated: "2026-08-11T11:22:24.017Z"
locale: en
meta:
description: "Niche score 49/100 · $219K/yr market · 299K searches/yr · $7.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $219K/yr market · 299K searches/yr · $7.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Cleaner Mat — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush cleaner mat**
**Skip it**
Pricing outside the sweet spot ($7.77 avg) — this niche doesn't clear our bar today.
Market size 42Growth 28Conversion 85Competition 30Returns 95Price range 56Avg price 22Brand share 50Review moat 70Quality gap 35
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****693.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.81–$29.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$219K**
$219K/yr · 299K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.77**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, makeup brush cleaner mat is a $219K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush cleaner mat market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$194K–$233K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**19%**
- HexinYigjly25% - Etercycle20% - MINTHE12% - GOLIKEE10% - EcoTools8% - YalsFTY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
12K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-mat/trend)
## **Top makeup brush cleaner mat search terms**
- **makeup brush cleaner mat**81K/yr-10.7%8.1% conv. - **makeup brush cleaner pad**39K/yr+9.2%8.2% conv. - **makeup brush cleaning mat**38K/yr-7.8%6.0% conv. - **make up brush cleaner pad**23K/yr+19.5%6.8% conv. - **brush cleaner mat**11K/yr+86.8%7.4% conv. - **silicone makeup brush cleaner**12K/yr+8.9%4.7% conv. - **silicone brush cleaner**14K/yr-8.5%2.0% conv. - **makeup brush cleaning pad**11K/yr+5.8%7.8% conv. - **makeup brush cleaner with mat**6K/yr+97.5%11.1% conv. - **brush cleaning mat**12K/yr-27.7%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-mat/search-terms)
## **Top makeup brush cleaner mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes**HexinYigjly**$5.02**4.6★447 rev](https://www.amazon.com/dp/B0C7R89BQ7) [2**Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)**Etercycle**$5.02**4.7★2,468 rev](https://www.amazon.com/dp/B0BWTP599F) [3**GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air DryingKhaki**GOLIKEE**$11.21**4.5★2,005 rev](https://www.amazon.com/dp/B0CBP9V34Z) [4**MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad**MINTHE**$3.81**4.7★795 rev](https://www.amazon.com/dp/B0DWN25831) [5**MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad**MINTHE**$4.18**4.7★795 rev](https://www.amazon.com/dp/B0CC78X56Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Norate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls**Norate**$5.91**52 rev7mo ago](https://www.amazon.com/dp/B0G4MBYBKB) [**senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge**senbowe**$7.59**240 rev1y ago](https://www.amazon.com/dp/B0FDWR63TG) [**DUcare Makeup Brush Cleaner Mat 4 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air Drying**DUcare**$9.74**66 rev1y ago](https://www.amazon.com/dp/B0DXVHXPFS) [**MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad**MINTHE**$3.81**795 rev1y ago](https://www.amazon.com/dp/B0DWN25831) [**EcoTools Makeup Brush Cleansing Pad Brush Cleaner Mat for Deep Cleaning Tools Use with Shampoo 100% Silicone Easy to Clean Features Suction Cup for Usage Cruelty-Free 1 Count**EcoTools**$7.01**235 rev1y ago](https://www.amazon.com/dp/B0DMTJN3FN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Norate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls**Norate**$5.91**4.2★**▲ 138%**](https://www.amazon.com/dp/B0G4MBYBKB) [**Ranphykx Makeup Brush Cleaner Mat Silicone Big Size Green Cleaning Pad with Suction Cup Make Up Brush Cleaner**Ranphykx**$4.74**4.5★**▲ 36%**](https://www.amazon.com/dp/B09YTYN8Z9) [**MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad**MINTHE**$3.81**4.7★**▲ 30%**](https://www.amazon.com/dp/B0DWN25831) [**HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes**HexinYigjly**$5.02**4.6★**▲ 23%**](https://www.amazon.com/dp/B0C7R89BQ7) [**senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge**senbowe**$7.59**4.5★**— 9%**](https://www.amazon.com/dp/B0FDWR63TG)
**~~View all trending →~~**
## **What buyers say about makeup brush cleaner mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**34%
*“Cleans well”*
**Value For Money**9%
*“Worth the money”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**5%
*“Overall, these mats did the job and are decent for what they are”*
**Efficiency**5%
*“It cleans very efficiently”*
**Advertised Vs Actual Product**5%
*“Works like it should”*
**Brush Quality**5%
*“Cleans the brushes very well”*
**Storage Capacity**3%
*“Easy storage”*
**Size-Overall**3%
*“Its perfect size and good”*
**Color**2%
*“The color is really cute”*
### **What buyers complain about **
**Size-Overall**22%
*“Too small”*
**Ease Of Cleaning**12%
*“making it impossible to clean your brushes easily”*
**Functionality-Overall**6%
*“Doesn't Work For Me”*
**Value For Money**5%
*“Waste of money”*
**Ease Of Use**5%
*“Did not make the take easier”*
**Advertised Vs Actual Product**3%
*“Does not work as advertised”*
**Suction**3%
*“Suction cup didnt work all the time”*
**Thickness**3%
*“Bowl also is not deep enough”*
**Adhesion/Stickiness**3%
*“It didn't stick well just kept moving around”*
**Natural Resource Wastage**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Value For Money**5%
**Color**5%
**Product Condition**4%
**Ease Of Cleaning**4%
**Gap/Hole**3%
**Defective Material/Parts**3%
**Material Quality**2%
## **Common questions**
- **Is makeup brush cleaner mat profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the makeup brush cleaner mat niche?**
- 14 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in makeup brush cleaner mat?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Functionality-Overall. The return rate is 1.0%.
- **When does demand for makeup brush cleaner mat peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the makeup brush cleaner mat niche?**
- Listings span $3.81–$29.15; the average listing price is $7.77 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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