---
title: "Makeup Brush Cleaner Bowl — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-bowl"
last_updated: "2026-08-11T12:16:42.504Z"
locale: en
meta:
description: "Niche score 38/100 · $14K/yr market · 25K searches/yr · $11.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $14K/yr market · 25K searches/yr · $11.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Makeup Brush Cleaner Bowl — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup brush cleaner bowl**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 15Conversion 57Competition 41Returns 58Price range 61Avg price 45Brand share 42Review moat 65Quality gap 52
**Review moat**
**Good****886.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.06–$32.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$14K**
$14K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, makeup brush cleaner bowl is a $14K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup brush cleaner bowl market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**16**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**17%**
- Etercycle32% - GOLIKEE28% - senbowe9% - ATIDIE5% - YalsFTY5% - UPTOZOBLY4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -20.4% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-bowl/trend)
## **Top makeup brush cleaner bowl search terms**
- **makeup brush cleaner bowl**10K/yr-11.6%4.2% conv. - **makeup brush cleaning bowl**5K/yr+0.2%3.7% conv. - **3 in 1 makeup brush cleaner**7K/yr-40.1%1.4% conv. - **makeup brush cleaner and holder**1K/yr-37.7%1.2% conv. - **golikee makeup brush cleaner**2K/yr-68.0%13.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-brush-cleaner-bowl/search-terms)
## **Top makeup brush cleaner bowl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)**Etercycle**$5.02**4.7★2,468 rev](https://www.amazon.com/dp/B0BWTP599F) [2**GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air DryingKhaki**GOLIKEE**$11.21**4.5★2,005 rev](https://www.amazon.com/dp/B0CBP9V34Z) [3**senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge**senbowe**$7.59**4.5★240 rev](https://www.amazon.com/dp/B0FDWR63TG) [4**Foldable Silicone Makeup Brush Cleaner Pad Bowl YalsFTY Portable Mat Scrubber Cleaning Tool for Makeup Brushes (Pink)**YalsFTY**$4.87**4.6★503 rev](https://www.amazon.com/dp/B0D3F78TJ3) [5**GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air Drying (Purple)**GOLIKEE**$10.73**4.5★2,005 rev](https://www.amazon.com/dp/B0C8H3CV12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Foldable Silicone Makeup Brush Cleaner Bowl - Portable Cosmetic Brush Cleaning Tool for Makeup Brushes Powder Puffs and Sponges Deep Clean Brush Washer for Travel and Home Use (Pink Blue)**Cinyarly**$4.96**15 rev1mo ago](https://www.amazon.com/dp/B0H27T31PC) [**Embagol Makeup Brush Cleaner Mat Brush Cleaner Bowl For Deep Cleaning Tools 3 in 1 Cleaning Tool Makeup Organizer Storage for Brushes Powder Puffs and Sponges(Purple)**Embagol**$7.94**11 rev3mo ago](https://www.amazon.com/dp/B0GTTKT872) [**3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges**BIKTIC**$29.35**113 rev5mo ago](https://www.amazon.com/dp/B0GJ2YMXWD) [**Foldable Makeup Brush Cleaner Bowl Silicone Beige Portable Cleaning Tool for Brushes Powder Puffs Beauty Blender (1PC)**DITSONEO**$4.06**1 rev6mo ago](https://www.amazon.com/dp/B0GF83GN7R) [**Buaefxb Silicone Makeup Brush Cleaner Mat Pink Foldable Portable Bowl Beauty Blender Scrubber Pad Cosmetic Brush Washing Tool with Cat Ear Design (Grey Mat and drying net)**buaefxb**$5.03**28 rev9mo ago](https://www.amazon.com/dp/B0FV976VNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buaefxb Silicone Makeup Brush Cleaner Mat Pink Foldable Portable Bowl Beauty Blender Scrubber Pad Cosmetic Brush Washing Tool with Cat Ear Design (Grey Mat and drying net)**buaefxb**$5.03**4.3★**▲ 460%**](https://www.amazon.com/dp/B0FV976VNJ) [**Embagol Makeup Brush Cleaner Mat Brush Cleaner Bowl For Deep Cleaning Tools 3 in 1 Cleaning Tool Makeup Organizer Storage for Brushes Powder Puffs and Sponges(Purple)**Embagol**$7.94**4.4★**▲ 457%**](https://www.amazon.com/dp/B0GTTKT872) [**2Pcs Foldable Silicone Makeup Brush Cleaner Bowl - Portable Cosmetic Brush Cleaning Tool for Makeup Brushes Powder Puffs and Sponges Deep Clean Brush Washer for Travel and Home Use (Pink Blue)**Cinyarly**$4.96**4.8★**▲ 454%**](https://www.amazon.com/dp/B0H27T31PC) [**GOLIKEE 2 Pack Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Makeup Brush Cleaning Bowl Makeup Brush Sponge Scrubber Tool for Cleaning Storage And Upside Down DryingTwo Pink**GOLIKEE**$19.21**4.6★**▲ 442%**](https://www.amazon.com/dp/B0D9GGHHBV) [**3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges**BIKTIC**$29.35**3.7★**▲ 422%**](https://www.amazon.com/dp/B0GJ2YMXWD)
**~~View all trending →~~**
## **What buyers say about makeup brush cleaner bowl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**35%
*“Cleans super well”*
**Ease Of Use**16%
*“Easy to store”*
**Quality-Overall**7%
*“I am impressed love the quality of the product so easy to use”*
**Moist/Dry**5%
*“helps them dry faster too”*
**Value For Money**4%
*“Reasonable price”*
**Brush Quality**3%
*“Great for eyeshadow sized brushes”*
**Advertised Vs Actual Product**3%
*“Works like it should”*
**Size-Overall**3%
*“convenient size Everything is very easy to use”*
**Design-Overall**3%
*“the design is beautiful”*
**Storage Capacity**2%
*“Great storage size”*
### **What buyers complain about **
**Ease Of Cleaning**20%
*“not a cleaning”*
**Size-Overall**9%
*“Too small”*
**Functionality-Overall**9%
*“Doesn't work”*
**Durability**7%
*“Disappointing and breaks easily”*
**Value For Money**6%
*“Not good enough for the price”*
**Quality-Overall**5%
*“Update: Quality diminished quickly”*
**Moist/Dry**4%
*“it didn't dry the brushes”*
**Strength**3%
*“too flimsy”*
**Leak-Proof**3%
*“Rinsing tank leaks water all throughout machine”*
**Ease Of Use**3%
*“Not worth the effort”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**15%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**8%
**Ease Of Cleaning**8%
**Product Condition**7%
**Gap/Hole**3%
**Color**2%
**Charging**2%
**Quality-Overall**2%
## **Common questions**
- **Is makeup brush cleaner bowl profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the makeup brush cleaner bowl niche?**
- 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in makeup brush cleaner bowl?**
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Functionality-Overall. The return rate is 2.7%.
- **When does demand for makeup brush cleaner bowl peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the makeup brush cleaner bowl niche?**
- Listings span $4.06–$32.31; the average listing price is $11.40 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)