---
title: "Trend — makeup advent calendar 2022 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-advent-calendar-2022/trend"
last_updated: "2026-08-11T14:05:18.514Z"
locale: en
meta:
  description: "Niche score 52/100 · $158K/yr market · 1.8M searches/yr · $42.88 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $158K/yr market · 1.8M searches/yr · $42.88 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — makeup advent calendar 2022 - Flapen"
---

# **makeup advent calendar 2022**

**Worth a look**

Shows low returns (0.9%), but weak search conversion (0.2%) keeps it on the watch list.

Market size 33Growth 16Conversion 3Competition 67Returns 96Price range 43Avg price 95Brand share 77Review moat 80Quality gap 63

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$42.88**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****390.1**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$9.32–$206.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$158K**

$158K/yr · 1.8M searches

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend