---
title: "Makeup Advent Calendar 2022 — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/makeup-advent-calendar-2022"
last_updated: "2026-08-11T09:50:19.852Z"
locale: en
meta:
description: "Niche score 52/100 · $158K/yr market · 1.8M searches/yr · $42.88 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $158K/yr market · 1.8M searches/yr · $42.88 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Makeup Advent Calendar 2022 — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **makeup advent calendar 2022**
**Worth a look**
Shows low returns (0.9%), but weak search conversion (0.2%) keeps it on the watch list.
Market size 33Growth 16Conversion 3Competition 67Returns 96Price range 43Avg price 95Brand share 77Review moat 80Quality gap 63
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.88**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****390.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.32–$206.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$158K**
$158K/yr · 1.8M searches
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, makeup advent calendar 2022 is a $158K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **makeup advent calendar 2022 market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$536K–$643K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#24,299**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **54%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**38%**
- e.l.f.14% - SEPHORA13% - Ulta Beauty12% - Revolution Beauty London12% - Glow Recipe6% - L'Oreal Paris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 60.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/makeup-advent-calendar-2022/trend)
## **Top makeup advent calendar 2022 search terms**
- **beauty advent calendar**313K/yr+68.2%0.1% conv. - **makeup advent calendar**244K/yr-13.1%0.4% conv. - **calendario de adviento maquillaje**251K/yr-34.1%0.2% conv. - **advent calendar makeup**145K/yr-22.8%0.3% conv. - **sephora advent calendar**107K/yr-27.6%0.1% conv. - **skincare advent calendar**78K/yr-36.3%0.0% conv. - **advent calendar beauty**135K/yr-52.3%0.3% conv. - **calendario de adviento sephora**93K/yr-56.2%0.0% conv. - **make up advent calendar**46K/yr-20.2%0.5% conv. - **skin care advent calendar**68K/yr-37.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/makeup-advent-calendar-2022/search-terms)
## **Top makeup advent calendar 2022 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★421 rev](https://www.amazon.com/dp/B0DZQCY8D9) [2**Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free**Revolution Beauty London**$55.01**4.5★1,183 rev](https://www.amazon.com/dp/B0FBH9PRYH) [3**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**4.0★62 rev](https://www.amazon.com/dp/B0FZN2RW31) [4**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**3.1★222 rev](https://www.amazon.com/dp/B0FX5NR8M9) [5**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★10 rev](https://www.amazon.com/dp/B0G4XJVN51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**10 rev7mo ago](https://www.amazon.com/dp/B0G4XJVN51) [**SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set**SEPHORA**$112.04**17 rev7mo ago](https://www.amazon.com/dp/B0G3BHV2M9) [**ULTA 24 Days of Beauty Advent Calendar**Ulta Beauty**$206.53**0 rev8mo ago](https://www.amazon.com/dp/B0G1W1HYD6) [**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**62 rev8mo ago](https://www.amazon.com/dp/B0FZN2RW31) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**222 rev8mo ago](https://www.amazon.com/dp/B0FX5NR8M9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support**Glow Recipe**$95.72**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0G4XJVN51) [**ULTA 24 Days of Beauty Advent Calendar**Ulta Beauty**$206.53**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1W1HYD6) [**Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit**PWYSHXDF**$16.92**4.1★**▲ 625%**](https://www.amazon.com/dp/B0FMNK5VCM) [**Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow**BONNIE CHOICE**$9.32**4.2★**▲ 451%**](https://www.amazon.com/dp/B0FRQKJKZ7) [**W7 Makeup Set Box - Assorted Gift Box of W7 Makeup & Cosmetics Worth $50**W7**$18.15**4.4★**▲ 270%**](https://www.amazon.com/dp/B0F197YVXJ)
**~~View all trending →~~**
## **What buyers say about makeup advent calendar 2022**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Great gift”*
**Value For Money**23%
*“Great value”*
**Quality-Overall**19%
*“very good product variety”*
**Fun/Entertainment Experience**6%
*“Fun”*
**Size-Overall**6%
*“Love the sizes,convenient”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“Each make up item was a nice quality and color”*
**Smell**2%
*“Nice variety of scents”*
**Collectibles**2%
*“These are collectibles”*
**Ease Of Use**1%
*“which made things easy”*
### **What buyers complain about **
**Quality-Overall**22%
*“poor quality”*
**Value For Money**11%
*“Was a little pricey”*
**Color**9%
*“nor so much red”*
**Size-Overall**7%
*“Size of the items are small”*
**Ease Of Use**7%
*“There was absolutely nothing I could use at all”*
**Gifting Purpose**5%
*“The person I gifted it to did not like it as a whole”*
**Smell**4%
*“Products smell old”*
**Material Quality**3%
*“Product was as PLASTIC”*
**Product Condition**3%
*“Opened and used products”*
**Allergies**2%
*“Only thing the makeup especially the blush made her face itchy”*
### **Top return reasons **
**Defective Material/Parts**18%
**Quality-Overall**15%
**Advertised Vs Actual Product**14%
**Size-Overall**11%
**Value For Money**10%
**Color**9%
**Smell**5%
**Product Condition**4%
**Ingredients-Overall**2%
**Skin Health**2%
## **Common questions**
- **Is makeup advent calendar 2022 profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 41 tracked products. 7 of 29 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the makeup advent calendar 2022 niche?**
- 31 brands and 115 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in makeup advent calendar 2022?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.9%.
- **When does demand for makeup advent calendar 2022 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 60.8× the quietest.
- **What does it cost to enter the makeup advent calendar 2022 niche?**
- Listings span $9.32–$206.53; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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