---
title: "Maja — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/maja"
last_updated: "2026-08-11T13:12:06.781Z"
locale: en
meta:
description: "Niche score 53/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Maja — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **maja**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 85Growth 38Conversion 89Competition 23Returns 96Price range 95Avg price 95Brand share 0Review moat 23Quality gap 19
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.04–$52.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.4M**
$1.4M/yr · 539K searches
**Growth**
**Okay****+10.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,154**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maja is a $1.4M/yr Amazon United States market (539K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maja market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- La Roche-Posay81% - Inis the Energy of the Sea10% - Kiehl's9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +10.3% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/maja/trend)
## **Top maja search terms**
- **la roche posay lipikar**85K/yr+15.8%10.3% conv. - **lipikar la roche posay**88K/yr+2.5%9.2% conv. - **inis body lotion**49K/yr+31.8%11.7% conv. - **la roche posay body lotion**31K/yr+26.6%11.6% conv. - **kiehls body lotion**33K/yr+5.4%5.6% conv. - **la roche triple repair moisturizing cream**26K/yr+4.7%10.5% conv. - **la roche posay lipikar ap m triple repair**9K/yr+344.3%14.9% conv. - **lipikar**27K/yr-9.1%6.1% conv. - **inis lotion**24K/yr+16.4%6.8% conv. - **kiehls creme de corps body lotion**25K/yr+20.7%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/maja/search-terms)
## **Top maja products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$145K20%$290K30%$434K40%$579K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL**La Roche-Posay**$20.85**4.6★36,268 rev](https://www.amazon.com/dp/B003QXZWYW) [2**La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml**La Roche-Posay**$18.47**4.7★5,184 rev](https://www.amazon.com/dp/B00NNUMI86) [3**Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women**Kiehl's**$52.95**4.7★1,683 rev](https://www.amazon.com/dp/B0061ZQ890) [4**La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin**La Roche-Posay**$20.78**4.7★6,110 rev](https://www.amazon.com/dp/B075S2PFFM) [5**La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free**La Roche-Posay**$18.66**4.7★7,475 rev](https://www.amazon.com/dp/B08BJVHYSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application**La Roche-Posay**$22.14**3,295 rev2y ago](https://www.amazon.com/dp/B0CB9D3Y2Q) [**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**6,162 rev3y ago](https://www.amazon.com/dp/B0C673PKK3) [**La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml**La Roche-Posay**$31.08**5,184 rev3y ago](https://www.amazon.com/dp/B0BVSVWCS8) [**La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free**La Roche-Posay**$18.66**7,475 rev5y ago](https://www.amazon.com/dp/B08BJVHYSC) [**La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation**La Roche-Posay**$16.04**5,751 rev8y ago](https://www.amazon.com/dp/B076WJXJBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml**La Roche-Posay**$31.08**4.7★**▲ 35%**](https://www.amazon.com/dp/B0BVSVWCS8) [**La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml**La Roche-Posay**$18.47**4.7★**▲ 25%**](https://www.amazon.com/dp/B00NNUMI86) [**La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin**La Roche-Posay**$20.78**4.7★**▲ 20%**](https://www.amazon.com/dp/B075S2PFFM) [**Inis the Energy of the Sea - Revitalizing Body Lotion 7 fl oz**Inis the Energy of the Sea**$22.99**4.8★**▲ 15%**](https://www.amazon.com/dp/B0006O4PMY) [**La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application**La Roche-Posay**$22.14**4.6★**— 10%**](https://www.amazon.com/dp/B0CB9D3Y2Q)
**~~View all trending →~~**
## **What buyers say about maja**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Super hydrating”*
**Quality-Overall**10%
*“Great quality lotion”*
**Soft Feel**8%
*“feels so smooth”*
**Suitability Dry Skin**8%
*“Good for dry skin”*
**Smell**7%
*“Fresh Scent”*
**Suitability Combination Skin**6%
*“Works great for sensitive skin and absorbs nicely”*
**Value For Money**3%
*“Worth it”*
**Allergies**3%
*“No more itchy skin”*
**Absorbency**3%
*“easily absorbed”*
**Cleansing**2%
*“it is a great solid cleanser”*
### **What buyers complain about **
**Allergies**14%
*“Got a severe rash”*
**Smell**10%
*“Fishy smell”*
**Thickness**7%
*“very thick on skin”*
**Moist/Dry**5%
*“poor moisturizer”*
**Suitability Dry Skin**4%
*“Leaves your skin feeling dry”*
**Skin Health**4%
*“really do not think it has done anything for my skin”*
**Value For Money**4%
*“Expensive”*
**Oily/Greasy**3%
*“Too Oily”*
**Adhesion/Stickiness**3%
*“Sticky on skin”*
**Functionality-Overall**3%
*“Pump does not work”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Smell**12%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Value For Money**6%
**Product Condition**6%
**Oily/Greasy**6%
**Moist/Dry**5%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**4%
## **Common questions**
- **Is maja profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 11 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the maja niche?**
- 3 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maja?**
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.7%.
- **When does demand for maja peak?**
- Demand peaks in Feb–Mar; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the maja niche?**
- Listings span $16.04–$52.95; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 8,154 reviews — the moat a new listing must climb.
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