---
title: "Reviews — magnesium deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/magnesium-deodorant/reviews"
last_updated: "2026-08-05T20:52:17.416Z"
locale: en
meta:
  description: "Niche score 45/100 · $71K/yr market · 45K searches/yr · $19.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $71K/yr market · 45K searches/yr · $19.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — magnesium deodorant - Flapen"
---

# **magnesium deodorant**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 30Conversion 80Competition 26Returns 91Price range 76Avg price 86Brand share 0Review moat 25Quality gap 78

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.42**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$9.16–$34.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,226.87**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$71K**

$71K/yr · 45K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews