---
title: "Magnesium Butter — $963K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/magnesium-butter"
last_updated: "2026-08-11T11:31:40.330Z"
locale: en
meta:
description: "Niche score 56/100 · $963K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $963K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Magnesium Butter — $963K/yr Amazon US Niche (2026) - Flapen"
---
# **magnesium butter**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 0Conversion 61Competition 32Returns 97Price range 81Avg price 95Brand share 38Review moat 54Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.66–$39.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$963K**
$963K/yr · 743K searches
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,351.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-63.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, magnesium butter is a $963K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium butter market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$970K–$1.2M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#347**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**14%**
- EYUTRD38% - Magnum Solace25% - Sweet Bee Organic10% - Wanciment5% - Sweet Bee's4% - Essentially Based4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/magnesium-butter/trend)
## **Top magnesium butter search terms**
- **magnesium butter**146K/yr-59.0%4.2% conv. - **sweet bee organics magnesium butter**174K/yr-79.6%6.1% conv. - **magnesium body butter**56K/yr-25.3%5.5% conv. - **sweet bee organics sleep magnesium butter**15K/yr+97.3%7.2% conv. - **magnesium butter for sleep**67K/yr-73.5%6.5% conv. - **sweet bee organics**40K/yr-53.9%2.6% conv. - **sweet sleep magnesium butter**56K/yr-78.9%5.6% conv. - **sweet bee magnesium butter**44K/yr-72.7%4.4% conv. - **magnesium butter for pain**22K/yr-46.4%2.9% conv. - **sweet bee**15K/yr-49.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/magnesium-butter/search-terms)
## **Top magnesium butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$96K20%$193K30%$289K40%$385K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EYUTRD SweetBee Sleep Magnesium Butter Soft Spring Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils Nighttime Magnesium Lotion for Leg Foot Original Lavender 4oz**EYUTRD**$30.53**4.1★58 rev](https://www.amazon.com/dp/B0GCZ17J9Z) [2**Magnum Solace Magnesium Body Butter - Nighttime Magnesium Cream - Lightly Scented (Lavender)**Magnum Solace**$19.07**4.4★1,669 rev](https://www.amazon.com/dp/B0CMZ92MB6) [3**Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly**Magnum Solace**$9.66**4.4★7,851 rev](https://www.amazon.com/dp/B0F1QHNFJP) [4**EYUTRD SweetBee Deep Winter Magnesium Butter - Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils**EYUTRD**$29.92**4.3★44 rev](https://www.amazon.com/dp/B0GCZPMGQK) [5**Sweet Bee Organic sleep magnesium butter Original Lavender Nighttime Magnesium Cream for Sleep with Shea & Mango ButterApply to Legs or Feet Before Bed Skin-Friendly 4.23 oz**Sweet Bee Organic**$28.68**3.1★14 rev](https://www.amazon.com/dp/B0GMWPR3QQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Bee Organic Sleep Magnesium Butter - Original Lavender Nighttime Magnesium Cream with Shea & Mango Butter Arnica Apply to Legs or Feet Before Bed Skin-Friendly 4.23 oz**Sweet Bee Organic**$26.10**3 rev1mo ago](https://www.amazon.com/dp/B0H3FCBHM5) [**Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented**Doracome**$39.97**23 rev2mo ago](https://www.amazon.com/dp/B0GZCKSRWP) [**Sweet Bee Organic sleep magnesium butter Original Lavender Nighttime Magnesium Cream for Sleep with Shea & Mango ButterApply to Legs or Feet Before Bed Skin-Friendly 4.23 oz**Sweet Bee Organic**$28.68**14 rev4mo ago](https://www.amazon.com/dp/B0GMWPR3QQ) [**SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)**SDUQULK**$29.79**3 rev5mo ago](https://www.amazon.com/dp/B0GM6QNRBX) [**Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent**Essentially Based**$16.95**81 rev5mo ago](https://www.amazon.com/dp/B0GJ74BS4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented**Doracome**$39.97**5.0★**▲ 596%**](https://www.amazon.com/dp/B0GZCKSRWP) [**Sweet Bee Organic Sleep Magnesium Butter - Original Lavender Nighttime Magnesium Cream with Shea & Mango Butter Arnica Apply to Legs or Feet Before Bed Skin-Friendly 4.23 oz**Sweet Bee Organic**$26.10**3.7★**▲ 581%**](https://www.amazon.com/dp/B0H3FCBHM5) [**Sweet Bees Official Sleep Magnesium Butter Soft Spring Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils Nighttime Magnesium Lotion for Leg Foot Original Lavender 4oz**Sweet Bee's**$22.96**4.0★**▲ 580%**](https://www.amazon.com/dp/B0GYZBKKHJ) [**SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)**SDUQULK**$29.79**3.5★**▲ 579%**](https://www.amazon.com/dp/B0GM6QNRBX) [**Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent**Essentially Based**$16.95**4.4★**▲ 308%**](https://www.amazon.com/dp/B0GJ74BS4X)
**~~View all trending →~~**
## **What buyers say about magnesium butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Amazing scent”*
**Efficiency**16%
*“Uber effective product”*
**Quality-Overall**13%
*“Decent enough product”*
**Soft Feel**7%
*“Super soft”*
**Value For Money**5%
*“Worth the money”*
**Absorbency**4%
*“Absorbs good”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Moist/Dry**3%
*“Great moisturizing too”*
**Texture/Consistency-Overall**2%
*“Good consistency”*
**Ease Of Use**2%
*“Goes on easy”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Did not work”*
**Value For Money**9%
*“Over priced”*
**Allergies**8%
*“Too itchy”*
**Smell**6%
*“Fragrance is a little off”*
**Symptom Reduction**4%
*“No noticeable improvement”*
**Skin Health**4%
*“Felt a burning sensation on my skin upon use”*
**Adhesion/Stickiness**3%
*“This product is very sticky”*
**Size-Overall**3%
*“Also, very small”*
**Moist/Dry**3%
*“Would NOT dry”*
**Advertised Vs Actual Product**3%
*“Inaccurate description”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**16%
**Smell**12%
**Size-Overall**5%
**Adhesion/Stickiness**4%
**Value For Money**3%
**Leak-Proof**3%
**Skin Health**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is magnesium butter profitable to sell on Amazon United States?**
- The niche generates $963K/yr across 16 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the magnesium butter niche?**
- 12 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in magnesium butter?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.7%.
- **When does demand for magnesium butter peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the magnesium butter niche?**
- Listings span $9.66–$39.97; the average listing price is $24.24 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.
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