---
title: "Magnesium Butter for Pain — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/magnesium-butter-for-pain"
last_updated: "2026-08-11T18:46:28.516Z"
locale: en
meta:
description: "Niche score 39/100 · $9K/yr market · 33K searches/yr · $21.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $9K/yr market · 33K searches/yr · $21.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Magnesium Butter for Pain — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **magnesium butter for pain**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 6Conversion 16Competition 29Returns 97Price range 80Avg price 90Brand share 43Review moat 51Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.39–$39.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,475.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, magnesium butter for pain is a $9K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium butter for pain market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$32K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 97%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**16%**
- SDUQULK28% - Magnum Solace27% - Mama Bear Oasis10% - Doracome7% - KAVLEE6% - Essentially Based5% - Open — no brand owns it (6 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -37.8% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/magnesium-butter-for-pain/trend)
## **Top magnesium butter for pain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$87320%$2K30%$3K40%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)**SDUQULK**$29.79**3.5★3 rev](https://www.amazon.com/dp/B0GM6QNRBX) [2**Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly**Magnum Solace**$9.66**4.4★7,851 rev](https://www.amazon.com/dp/B0F1QHNFJP) [3**Magnum Solace Magnesium Body Butter - Nighttime Magnesium Cream - Lightly Scented (Lavender)**Magnum Solace**$19.07**4.4★1,669 rev](https://www.amazon.com/dp/B0CMZ92MB6) [4**Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)**Mama Bear Oasis**$34.39**4.3★7,888 rev](https://www.amazon.com/dp/B0DJYXR31R) [5**Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent**Essentially Based**$16.95**4.4★81 rev](https://www.amazon.com/dp/B0GJ74BS4X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented**Doracome**$39.97**23 rev2mo ago](https://www.amazon.com/dp/B0GZCKSRWP) [**OLACLUK Magnesium Lotion for Sleep - Nighttime Magnesium Butter Cream for Feet & Leg Topical Sweet Sleep Body Butter - Relaxing Soothing for Kids & Adults 4 oz Lavender**OLACLUK**$9.95**51 rev2mo ago](https://www.amazon.com/dp/B0GXF121CZ) [**SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)**SDUQULK**$29.79**3 rev5mo ago](https://www.amazon.com/dp/B0GM6QNRBX) [**Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent**Essentially Based**$16.95**81 rev5mo ago](https://www.amazon.com/dp/B0GJ74BS4X) [**Magnesium Cream for Tired Skin Non-Greasy Gentle Hydrating Formula with Natural Lavender Scent**PROJECT PRINK**$13.75**6 rev5mo ago](https://www.amazon.com/dp/B0GSWB5X14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLACLUK Magnesium Lotion for Sleep - Nighttime Magnesium Butter Cream for Feet & Leg Topical Sweet Sleep Body Butter - Relaxing Soothing for Kids & Adults 4 oz Lavender**OLACLUK**$9.95**4.3★**▲ 455%**](https://www.amazon.com/dp/B0GXF121CZ) [**Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented**Doracome**$39.97**5.0★**▲ 449%**](https://www.amazon.com/dp/B0GZCKSRWP) [**SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)**SDUQULK**$29.79**3.5★**▲ 446%**](https://www.amazon.com/dp/B0GM6QNRBX) [**Magnesium Cream for Tired Skin Non-Greasy Gentle Hydrating Formula with Natural Lavender Scent**PROJECT PRINK**$13.75**5.0★**▲ 418%**](https://www.amazon.com/dp/B0GSWB5X14) [**Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent**Essentially Based**$16.95**4.4★**▲ 264%**](https://www.amazon.com/dp/B0GJ74BS4X)
**~~View all trending →~~**
## **What buyers say about magnesium butter for pain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Clean smell”*
**Efficiency**17%
*“Uber effective product”*
**Quality-Overall**13%
*“Decent enough product”*
**Soft Feel**7%
*“Soft skin”*
**Value For Money**5%
*“Worth the money”*
**Absorbency**4%
*“Absorbs good”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Moist/Dry**3%
*“Great moisturizing too”*
**Ease Of Use**2%
*“Goes on easy”*
**Texture/Consistency-Overall**2%
*“Good consistency”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Did not work”*
**Value For Money**9%
*“Over priced”*
**Allergies**7%
*“Too itchy”*
**Smell**7%
*“Dont like the scent”*
**Symptom Reduction**4%
*“No noticeable improvement”*
**Skin Health**4%
*“Felt a burning sensation on my skin upon use”*
**Adhesion/Stickiness**3%
*“This product is very sticky”*
**Size-Overall**3%
*“So small”*
**Moist/Dry**3%
*“Would NOT dry”*
**Advertised Vs Actual Product**3%
*“Inaccurate description”*
### **Top return reasons **
**Functionality-Overall**31%
**Advertised Vs Actual Product**15%
**Smell**11%
**Size-Overall**5%
**Adhesion/Stickiness**4%
**Leak-Proof**4%
**Value For Money**3%
**Skin Health**3%
**Ingredients-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is magnesium butter for pain profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the magnesium butter for pain niche?**
- 12 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in magnesium butter for pain?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.7%.
- **What does it cost to enter the magnesium butter for pain niche?**
- Listings span $9.39–$39.97; the average listing price is $21.12 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
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