---
title: "Macadamia Nut Oil — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/macadamia-nut-oil"
last_updated: "2026-08-11T12:26:21.806Z"
locale: en
meta:
description: "Niche score 55/100 · $227K/yr market · 118K searches/yr · $22.91 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $227K/yr market · 118K searches/yr · $22.91 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Macadamia Nut Oil — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **macadamia nut oil**
**Worth a look**
Shows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Market size 43Growth 17Conversion 81Competition 44Returns 98Price range 82Avg price 95Brand share 58Review moat 74Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.21–$53.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****535.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$227K**
$227K/yr · 118K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, macadamia nut oil is a $227K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macadamia nut oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$183K–$229K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#589**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**554**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**25%**
- Macadamia Natural Oil22% - La Tourangelle20% - House of Macadamias12% - Plant Guru9% - Carlyle8% - MacNut Oil5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/macadamia-nut-oil/trend)
## **Top macadamia nut oil search terms**
- **macadamia oil**41K/yr-17.6%8.2% conv. - **macadamia nut oil**34K/yr-4.2%9.2% conv. - **macadamia oil for hair**12K/yr-18.5%4.6% conv. - **macadamia hair oil**16K/yr-33.7%5.0% conv. - **macadamia oil for skin**3K/yr-25.2%6.2% conv. - **macadamia oil for cooking**3K/yr-21.4%11.1% conv. - **macadamia healing oil spray**4K/yr-9.1%11.5% conv. - **macadamia healing oil treatment**3K/yr-31.5%10.9% conv. - **aceite de nuez de macadamia**2K/yr-59.9%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/macadamia-nut-oil/search-terms)
## **Top macadamia nut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$91K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz**La Tourangelle**$8.66**4.6★15 rev](https://www.amazon.com/dp/B0DKTVDYHZ) [2**Macadamia Natural Oil Treatment Hair Oil for Dry Damaged Frizzy Hair 4.2 oz**Macadamia Natural Oil**$27.40**4.6★1,476 rev](https://www.amazon.com/dp/B005TTY53U) [3**House of Macadamias Macadamia Oil Dark Glass Bottle Extra Virgin Cold-Pressed High Smoke Point 16.9 fl. oz. - 3rd Party Lab Tested 100% Pure Buttery Taste**House of Macadamias**$26.58**4.6★247 rev](https://www.amazon.com/dp/B0BX72C1FR) [4**Carlyle Macadamia Nut Oil | 3 x 16 fl oz Bottles | Virgin Cold Pressed with Omega-9 | Food Grade for Cooking | Great for Hair and Skin | Vegetarian Non-GMO & Gluten Free**Carlyle**$36.88**4.6★1,155 rev](https://www.amazon.com/dp/B07C56PRBX) [5**Plant Guru Macadamia Nut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier Skin Face Body and Hair Moisturizer. Ideal for DIY Creams Lotions and Lip Balms**Plant Guru**$7.21**4.6★136 rev](https://www.amazon.com/dp/B075RQ9919)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jindilli Pure Macadamia Oil-Australian Cold-Pressed Refined Filtered All-Natural Cruelty-Free-Travel Moisturizer for Hair Skin Nails Massag-Sensitive Skin Eczema Rosacea and Psoriasis-3.4 oz**Jindilli**$9.97**94 rev1y ago](https://www.amazon.com/dp/B0F35GNRQM) [**Jindilli Farms Macadamia Nut Cooking Oil- Australian Pure Cold Pressed Unrefined Natural Cooking Oil High Smoke Point for Frying Non GMO Vegan Keto Friendly and Gluten Free (64 fl oz)**Jindilli Farms**$49.41**102 rev1y ago](https://www.amazon.com/dp/B0DYWWWSNF) [**Jindilli Farms Macadamia Nut Cooking Oil- Australian Pure Cold Pressed Oil Unrefined Natural High Smoke Point for Frying Non GMO Vegan Keto Friendly and Gluten Free (8.5 fl oz)**Jindilli Farms**$14.42**102 rev1y ago](https://www.amazon.com/dp/B0DYWMTTP2) [**Gourmanity Macadamia Nut Oil Cold Pressed from Premium South African Sources offers a Rich Buttery Flavor and is perfect for Frying Roasting and Drizzling. This Heart-Healthy Frying Oil is Cholesterol Free Vegan and suitable for Keto & Paleo diets packed with Monounsaturated Fats including Omega 3 6 & 9. 16.9 fl oz Bottle.**Gourmanity**$19.75**164 rev1y ago](https://www.amazon.com/dp/B0DPQFYVXN) [**La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz**La Tourangelle**$8.66**15 rev1y ago](https://www.amazon.com/dp/B0DKTVDYHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Macadamia Natural Oil Healing Oil Treatment Nourishing Hair Oil for Shine & Frizz Control Sulfate & Paraben Free 0.34 oz**Macadamia Natural Oil**$9.79**4.4★**▲ 311%**](https://www.amazon.com/dp/B079ZX1T9T) [**Macadamia Natural Healing Oil Spray Lightweight Nourishing Hair Oil Mist for Shine Smoothness & Frizz Control 4.2 oz**Macadamia Natural Oil**$28.05**4.6★**▲ 109%**](https://www.amazon.com/dp/B0042L07YM) [**La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz**La Tourangelle**$8.66**4.6★**▲ 97%**](https://www.amazon.com/dp/B0DKTVDYHZ) [**Macadamia Natural Oil Treatment Hair Oil for Dry Damaged Frizzy Hair 4.2 oz**Macadamia Natural Oil**$27.40**4.6★**▲ 71%**](https://www.amazon.com/dp/B005TTY53U) [**Jindilli Pure Macadamia Oil-Australian Cold-Pressed Refined Filtered All-Natural Cruelty-Free-Travel Moisturizer for Hair Skin Nails Massag-Sensitive Skin Eczema Rosacea and Psoriasis-3.4 oz**Jindilli**$9.97**4.3★**▲ 57%**](https://www.amazon.com/dp/B0F35GNRQM)
**~~View all trending →~~**
## **What buyers say about macadamia nut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Better value than anything from the store”*
**Flavor**13%
*“Excellent flavor”*
**Oily/Greasy**12%
*“Best Macadamia oil out there”*
**Taste-Overall**10%
*“Tastes light, nutty and fresh- not heavy or rancid”*
**Cooking Instructions**9%
*“Great to cook with”*
**Value For Money**9%
*“3 pack is good value”*
**Smell**8%
*“Mary C. I love this product fragrance as well as how it feels on my skin”*
**Weight Light**3%
*“feels very lightweight”*
**Nutritional Content**3%
*“Healthy choice for oil needs”*
**Sweetness**2%
*“Wonderful sweet flavor”*
### **What buyers complain about **
**Smell**9%
*“Plus no fragrance as i am highly allergic to fragrance”*
**Leak-Proof**9%
*“1/4 of product leaked out during shipping”*
**Advertised Vs Actual Product**6%
*“Not the same”*
**Functionality-Overall**6%
*“it doesn't open”*
**Oily/Greasy**6%
*“Just be aware that hair will look/feel greasy”*
**Natural Resource Wastage**6%
*“Complete waste”*
**Value For Money**6%
*“Wish it werent so expensive”*
**Burnt/Roasted/Overbaked**6%
*“It was rancid when I opened it”*
**Color**6%
*“Color of the label changed”*
**Ingredients-Overall**6%
*“The first two ingredients are silicone”*
### **Top return reasons **
**Leak-Proof**45%
**Oily/Greasy**10%
**Advertised Vs Actual Product**10%
**Smell**9%
**Motor Power**7%
**Size-Overall**3%
**Value For Money**2%
**Moist/Dry**2%
**Dilute/Watery**2%
**Charging**1%
## **Common questions**
- **Is macadamia nut oil profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 22 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the macadamia nut oil niche?**
- 15 brands and 554 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in macadamia nut oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for macadamia nut oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the macadamia nut oil niche?**
- Listings span $7.21–$53.89; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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