---
title: "Macadamia Hair Mask — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/macadamia-hair-mask"
last_updated: "2026-08-11T15:02:48.613Z"
locale: en
meta:
description: "Niche score 43/100 · $149K/yr market · 60K searches/yr · $23.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $149K/yr market · 60K searches/yr · $23.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macadamia Hair Mask — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **macadamia hair mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 18Conversion 89Competition 18Returns 95Price range 78Avg price 95Brand share 0Review moat 50Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.81**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.57–$39.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,549.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$149K**
$149K/yr · 60K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, macadamia hair mask is a $149K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macadamia hair mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$71K–$95K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#1,256**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Macadamia Natural Oil81% - Macadamia Professional17% - Hair Chemist2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -14.7% search growth over the last 90 days.
7K5KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/macadamia-hair-mask/trend)
## **Top macadamia hair mask search terms**
- **macadamia hair mask**42K/yr-18.5%6.6% conv. - **macadamia conditioner**6K/yr+14.4%7.5% conv. - **macadamia deep repair masque**5K/yr-6.9%6.4% conv. - **macadamia natural oil deep repair masque**3K/yr-36.7%8.0% conv. - **macadamia hair**4K/yr+4.9%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/macadamia-hair-mask/search-terms)
## **Top macadamia hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Macadamia Natural Oil Deep Repair Masque Hydrating Deep Conditioning Hair Mask for Dry & Damaged Hair 8 oz Pack of 2**Macadamia Natural Oil**$39.42**4.7★4,972 rev](https://www.amazon.com/dp/B01F22DH50) [2**Macadamia Natural Oil Deep Repair Masque 3.3 Fluid Ounce**Macadamia Natural Oil**$13.09**4.7★4,972 rev](https://www.amazon.com/dp/B005UOAJLQ) [3**Macadamia Natural Oil Bond Repair Masque 8 Fluid Ounces - Helps Revive and Strengthen Overly Processed Damaged Hair with Fermented Aminoacids Argan Oil Sunflower Oil**Macadamia Natural Oil**$23.17**4.4★100 rev](https://www.amazon.com/dp/B0C4C9ZMB3) [4**Macadamia Natural Oil Deep Repair Masque Revitalizing Hair Reconstructor for Dry & Damaged Hair Intensive Nourishing Hair Mask 16 fl oz**Macadamia Natural Oil**$31.86**4.7★4,972 rev](https://www.amazon.com/dp/B07547PLCM) [5**Macadamia Professional Nourishing Repair Masque Deep Conditioning Hair Mask for Damaged Hair Care Frizz Control Shine Sulfate & Paraben Free Vegan 8 fl oz**Macadamia Professional**$29.42**4.5★1,006 rev](https://www.amazon.com/dp/B00Y0XI5K0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Macadamia Natural Oil Bond Repair Masque 8 Fluid Ounces - Helps Revive and Strengthen Overly Processed Damaged Hair with Fermented Aminoacids Argan Oil Sunflower Oil**Macadamia Natural Oil**$23.17**100 rev3y ago](https://www.amazon.com/dp/B0C4C9ZMB3) [**Macadamia Natural Oil Deep Repair Masque Revitalizing Hair Reconstructor for Dry & Damaged Hair Intensive Nourishing Hair Mask 16 fl oz**Macadamia Natural Oil**$31.86**4,972 rev8y ago](https://www.amazon.com/dp/B07547PLCM) [**Macadamia Natural Oil Smoothing Conditioner - Daily Hair Conditioner Rinse for Frizz-Free Hair Paraben-Free & Color-Safe with Pump 33.8 fl oz**Macadamia Natural Oil**$27.70**509 rev9y ago](https://www.amazon.com/dp/B01M04M1QG) [**Macadamia Natural Oil Deep Repair Masque Hydrating Deep Conditioning Hair Mask for Dry & Damaged Hair 8 oz Pack of 2**Macadamia Natural Oil**$39.42**4,972 rev9y ago](https://www.amazon.com/dp/B01F22DH50) [**Hair Chemist Macadamia Deep Repair Masque 12 ounce**Hair Chemist**$12.07**821 rev10y ago](https://www.amazon.com/dp/B01G5GLPCO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Macadamia Natural Oil Deep Repair Masque Hydrating Deep Conditioning Hair Mask for Dry & Damaged Hair 8 oz Pack of 2**Macadamia Natural Oil**$39.42**4.7★**▲ 114%**](https://www.amazon.com/dp/B01F22DH50) [**Macadamia Natural Oil Smoothing Conditioner - Daily Hair Conditioner Rinse for Frizz-Free Hair Paraben-Free & Color-Safe with Pump 33.8 fl oz**Macadamia Natural Oil**$27.70**4.5★**▲ 74%**](https://www.amazon.com/dp/B01M04M1QG) [**Macadamia Natural Oil Treatment Hair Oil for Dry Damaged Frizzy Hair 4.2 oz**Macadamia Natural Oil**$27.40**4.6★**▲ 28%**](https://www.amazon.com/dp/B005TTY53U) [**Macadamia Natural Oil Deep Repair Masque Revitalizing Hair Reconstructor for Dry & Damaged Hair Intensive Nourishing Hair Mask 16 fl oz**Macadamia Natural Oil**$31.86**4.7★**▲ 15%**](https://www.amazon.com/dp/B07547PLCM) [**Macadamia Natural Oil Deep Repair Masque 3.3 Fluid Ounce**Macadamia Natural Oil**$13.09**4.7★**▲ 14%**](https://www.amazon.com/dp/B005UOAJLQ)
**~~View all trending →~~**
## **What buyers say about macadamia hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Really left my hair smelling and feeling nice”*
**Moist/Dry**13%
*“The best conditioner”*
**Quality-Overall**9%
*“Great product”*
**Hair Growth**9%
*“This did repair my hair”*
**Value For Money**7%
*“It's a million dollar product and it's affordable”*
**Advertised Vs Actual Product**7%
*“Correct product”*
**Animal Testing/Cruelty Free**4%
*“Excelente producto y es cruelty free”*
**Suitability Curly Hair**4%
*“Helped with the frizz”*
**Soft Feel**4%
*“it leaves my hair soft”*
**Brightness/Shine/Glow**2%
*“always leaves it with a lot of shine”*
### **What buyers complain about **
**Smell**31%
*“The new smell is awful”*
**Thickness**13%
*“Make hair noticeably thicker”*
**Functionality-Overall**13%
*“it doesn't open”*
**Suitability Short Hair**6%
*“Not for my hair”*
**Hair Related**6%
*“As I was rinsing it out my hair started to tangle”*
**Leak-Proof**6%
*“The package was leaking and got all over my porch and hands”*
**Value For Money**6%
*“Wish it werent so expensive”*
### **Top return reasons **
**Leak-Proof**38%
**Advertised Vs Actual Product**11%
**Size-Overall**9%
**Value For Money**5%
**Smell**5%
**Motor Power**5%
**Moist/Dry**4%
**Texture/Consistency-Overall**4%
**Oily/Greasy**3%
**Product Condition**3%
## **Common questions**
- **Is macadamia hair mask profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 14 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the macadamia hair mask niche?**
- 3 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in macadamia hair mask?**
- Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.9%.
- **What does it cost to enter the macadamia hair mask niche?**
- Listings span $8.57–$39.42; the average listing price is $23.81 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.
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