---
title: "Mac Red Lipstick — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-red-lipstick"
last_updated: "2026-08-11T13:12:46.595Z"
locale: en
meta:
description: "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mac Red Lipstick — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **mac red lipstick**
**Worth a look**
Shows a sweet-spot price point ($22.77 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 79Growth 31Conversion 31Competition 79Returns 88Price range 59Avg price 94Brand share 7Review moat 23Quality gap 53
**Avg price**
**Great****$22.77**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.9M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$1.34–$34.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,081.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mac red lipstick is a $1.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac red lipstick market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$911K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**322**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**2%**
- MAC51% - Charlotte Tilbury30% - L'Oreal Paris11% - REVLON3% - Merit2% - MAYBELLINE1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mac-red-lipstick/trend)
## **Top mac red lipstick search terms**
- **mac lipstick**929K/yr+6.2%0.6% conv. - **charlotte tilbury pillow talk**289K/yr+21.2%5.7% conv. - **mac lipsticks for women**105K/yr-16.2%0.8% conv. - **pillow talk lipstick charlotte tilbury**62K/yr+12.2%6.3% conv. - **loreal lip**59K/yr-17.0%0.1% conv. - **mac lipstick matte**64K/yr+12.5%0.8% conv. - **loreal color riche lipstick**62K/yr-2.2%0.8% conv. - **loreal paris lipstick**55K/yr-7.6%0.9% conv. - **pillow talk**55K/yr-7.2%3.5% conv. - **merit lipstick**45K/yr-34.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-red-lipstick/search-terms)
## **Top mac red lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$33K6%$66K9%$99K12%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mac Lipstick - Fresh Moroccan (Frost) -3g/0.1oz By Mac**MAC**$24.79**4.5★1,469 rev](https://www.amazon.com/dp/B0006LNKFK) [2**Charlotte Tilbury Matte Revolution Lipstick - Long Lasting Matte Lipstick Giftable Beauty Essential with Buildable Color & Lip-Loving Ingredients - Creamy Easy to Blend Formula - Pillow Talk Original**Charlotte Tilbury**$31.98**4.4★2,643 rev](https://www.amazon.com/dp/B0FGDW5RLH) [3**MAC MACximal Sleek Satin Lipstick Creme In Your Coffee 0.12 Ounces**MAC**$22.00**4.3★41 rev](https://www.amazon.com/dp/B0DJCKTR2L) [4**MAC Retro Matte Lipstick Ruby Woo 1 Count Multicolor 0.10 Ounce**MAC**$24.80**4.6★2,424 rev](https://www.amazon.com/dp/B01BAOEW62) [5**Charlotte Tilbury Lip Cheat Lip Liner Pencil - Creamy Fuller-Looking Lip Pencil with Jojoba Oil & Hyaluronic Acid - Waterproof Smudge-Proof & Transfer-Proof - 6H Wear - Pillow Talk**Charlotte Tilbury**$23.20**4.3★1,131 rev](https://www.amazon.com/dp/B0DL3JFSG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charlotte Tilbury Pillow Talk Blush Balm Lip Tint - Long-Lasting Buildable Sheer Tint with Peptides for Hydrated Blushed Looking Lips - 24 HR Hydration - Pillow Talk**Charlotte Tilbury**$31.08**194 rev4mo ago](https://www.amazon.com/dp/B0G95NGZZG) [**Charlotte Tilbury Matte Revolution Lipstick - Long Lasting Matte Lipstick Giftable Beauty Essential with Buildable Color & Lip-Loving Ingredients - Creamy Easy to Blend Formula - Pillow Talk Original**Charlotte Tilbury**$31.98**2,643 rev11mo ago](https://www.amazon.com/dp/B0FGDW5RLH) [**Charlotte Tilbury K.I.S.S.I.N.G Lipstick - Moisturizing & Hydrating Lipstick with Light-Diffusing Pigments for a Luminous Finish & Fuller-Looking Lips - Pillow Talk Fair**Charlotte Tilbury**$34.86**921 rev11mo ago](https://www.amazon.com/dp/B0D12MHKN1) [**MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g**MAC**$22.70**81 rev11mo ago](https://www.amazon.com/dp/B0FKHKNCCR) [**Charlotte Tilbury Lip Cheat Lip Liner Pencil - Creamy Fuller-Looking Lip Pencil with Jojoba Oil & Hyaluronic Acid - Waterproof Smudge-Proof & Transfer-Proof - 6H Wear - Pillow Talk Fair**Charlotte Tilbury**$24.37**1,131 rev1y ago](https://www.amazon.com/dp/B0F6VV3Y1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC Macximal Silky Matte Lipstick Honeylove rose**MAC**$27.55**4.7★**▲ 240%**](https://www.amazon.com/dp/B0CY2SF85Q) [**MAC Macximal Silky Matte Lipstick 689 Captive Audience 3.5 g / 0.12 oz**MAC**$15.54**4.3★**▲ 222%**](https://www.amazon.com/dp/B0D3QSGWKP) [**Charlotte Tilbury Pillow Talk Blush Balm Lip Tint - Long-Lasting Buildable Sheer Tint with Peptides for Hydrated Blushed Looking Lips - 24 HR Hydration - Pillow Talk**Charlotte Tilbury**$31.08**4.2★**▲ 206%**](https://www.amazon.com/dp/B0G95NGZZG) [**MAC Amplified Creme Lipstick Saint Germain 0.10 oz**MAC**$32.94**4.5★**▲ 164%**](https://www.amazon.com/dp/B00RM5EQYM) [**LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count**L'Oreal Paris**$7.87**4.4★**▲ 113%**](https://www.amazon.com/dp/B00F4VUTQU)
**~~View all trending →~~**
## **What buyers say about mac red lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**46%
*“Color match”*
**Soft Feel**9%
*“Goes on smooth”*
**Moist/Dry**6%
*“very hydrating”*
**Quality-Overall**5%
*“High quality lipstick”*
**Value For Money**4%
*“GREAT PRICE”*
**Durability**3%
*“Durable”*
**Ease Of Application**2%
*“Great application”*
**Texture/Consistency-Overall**2%
*“smooth texture”*
**Advertised Vs Actual Product**2%
*“Just What I Wanted”*
**Suitability Combination Skin**1%
*“And my favorite thing is its for FAIR skin”*
### **What buyers complain about **
**Color**20%
*“Terrible color”*
**Durability**11%
*“Breaks extremely easy”*
**Value For Money**8%
*“Kind of expensive”*
**Moist/Dry**7%
*“No moisture”*
**Smell**7%
*“has strong unpleasant odor”*
**Quality-Overall**4%
*“No Quality Control, couldn't use”*
**Advertised Vs Actual Product**3%
*“Nothing Like the Picture”*
**Product Condition**3%
*“PRODUCT WAS USED”*
**Size-Overall**2%
*“Small tube”*
**Texture/Consistency-Overall**2%
*“The texture is less desirable”*
### **Top return reasons **
**Color**65%
**Advertised Vs Actual Product**10%
**Product Condition**5%
**Moist/Dry**4%
**Smell**3%
**Functionality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Size-Overall**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is mac red lipstick profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 49 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mac red lipstick niche?**
- 8 brands and 322 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mac red lipstick?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 1.4%.
- **When does demand for mac red lipstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the mac red lipstick niche?**
- Listings span $1.34–$34.86; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,082 reviews — the moat a new listing must climb.
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