---
title: "Mac Mehr Lipstick — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-mehr-lipstick"
last_updated: "2026-08-11T11:32:42.437Z"
locale: en
meta:
description: "Niche score 42/100 · $27K/yr market · 113K searches/yr · $24.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $27K/yr market · 113K searches/yr · $24.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac Mehr Lipstick — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **mac mehr lipstick**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 33Conversion 12Competition 65Returns 81Price range 85Avg price 95Brand share 11Review moat 22Quality gap 55
**Avg price**
**Incredible****$24.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.75–$78.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,017.02**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$27K**
$27K/yr · 113K searches
According to Flapen's Amazon United States niche tracking, mac mehr lipstick is a $27K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac mehr lipstick market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#969**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **61%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**234**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**3%**
- MAC82% - REVLON5% - Charlotte Tilbury4% - e.l.f.2% - MAYBELLINE2% - L'Oreal Paris2% - Open — no brand owns it (3 brands, 3%)
## **Top mac mehr lipstick search terms**
- **mac mehr lipstick**19K/yr+36.6%1.9% conv. - **mac lipstick set**31K/yr-11.9%0.9% conv. - **mac mini lipstick**22K/yr+6.3%0.5% conv. - **mac mehr**9K/yr+34.3%1.4% conv. - **mac lipstick mehr**6K/yr+27.8%2.1% conv. - **mac lipstick mini**8K/yr-14.7%0.6% conv. - **mac mini lipstick set**8K/yr-8.2%0.7% conv. - **mini mac lipstick**6K/yr-0.1%0.4% conv. - **mehr mac lipstick**4K/yr-15.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-mehr-lipstick/search-terms)
## **Top mac mehr lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAC MACximal Silky Matte Lipstick Mini Mehr 0.06 Ounces**MAC**$14.79**4.8★16 rev](https://www.amazon.com/dp/B0D9MH98RK) [2**MAC by Make-Up Artist Cosmetics Lipstick Mini - Mehr (Matte) -1.8g/0.06oz**MAC**$22.04**3.9★31 rev](https://www.amazon.com/dp/B0BKR7629W) [3**MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser**MAC**$35.00**5.0★1 rev](https://www.amazon.com/dp/B0GDVX4RS6) [4**MAC Cosmetics Limited Edition Golden Girls Miniature Lustreglass Lipstick Vault x 12 - Vault and 12 Mini Lipsticks - Travel Size**MAC**$78.13**4.8★37 rev](https://www.amazon.com/dp/B0DL3J59JK) [5**Charlotte Tilbury Iconic Hollywood Lip Trio - Limited-Edition Lipstick Gift Set Featuring K.I.S.S.I.N.G Shades - Moisturizing Flattering Travel Size Lipsticks**Charlotte Tilbury**$31.96**4.4★921 rev](https://www.amazon.com/dp/B0FGLLRSL5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Classics - Spice It Up Thanks its MAC and Business Casual**MAC**$41.44**0 rev6mo ago](https://www.amazon.com/dp/B0GG4X9Y46) [**MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser**MAC**$35.00**1 rev6mo ago](https://www.amazon.com/dp/B0GDVX4RS6) [**MAC Cosmetics Holiday Exclusive Cosmic Kiss Mini Lustreglass Lipstick and Lipglass Duo Set - Syrup/Nymphette**MAC**$32.53**1 rev6mo ago](https://www.amazon.com/dp/B0GDVZP8CR) [**Maybelline Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Scuse Me (Midtone Caramel Brown Matte)**MAYBELLINE**$7.71**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9LZQ1) [**MAC Cosmetics Holiday Exclusive Less Is Bore 6 Piece Gift Set 5 Full-Size MACximal Silky Matte Lipsticks + Purple Makeup Bag**MAC**$73.47**0 rev7mo ago](https://www.amazon.com/dp/B0G4HSTJ6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Classics - Spice It Up Thanks its MAC and Business Casual**MAC**$41.44**0.0★**▲ 245%**](https://www.amazon.com/dp/B0GG4X9Y46) [**Mini Matte Lipstick - 617 Velvet Teddy by MAC for Women - 0.06 oz Lipstick**MAC**$24.50**4.0★**▲ 222%**](https://www.amazon.com/dp/B0BKR6F29X) [**MAC MACximal Silky Matte Lipstick Mini Mehr 0.06 Ounces**MAC**$14.79**4.8★**▲ 169%**](https://www.amazon.com/dp/B0D9MH98RK) [**MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser**MAC**$35.00**5.0★**▲ 133%**](https://www.amazon.com/dp/B0GDVX4RS6) [**Maybelline Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Scuse Me (Midtone Caramel Brown Matte)**MAYBELLINE**$7.71**4.4★**▲ 130%**](https://www.amazon.com/dp/B0FTT9LZQ1)
**~~View all trending →~~**
## **What buyers say about mac mehr lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Color is pretty”*
**Soft Feel**10%
*“Goes on smooth”*
**Moist/Dry**8%
*“Great moisturizer”*
**Quality-Overall**6%
*“High quality lipstick”*
**Value For Money**5%
*“worth it”*
**Durability**3%
*“Stays on well”*
**Ease Of Application**3%
*“Great application”*
**Texture/Consistency-Overall**2%
*“The texture is actually very nice”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Coverage**1%
*“Great coverage”*
### **What buyers complain about **
**Color**22%
*“Terrible color”*
**Moist/Dry**9%
*“Too dry”*
**Durability**9%
*“Doesnt last”*
**Value For Money**6%
*“looks expensive”*
**Quality-Overall**5%
*“Bad Quality”*
**Size-Overall**5%
*“Too long”*
**Smell**4%
*“with a very synthetic perfumey-ness”*
**Advertised Vs Actual Product**2%
*“Nothing Like the Picture”*
**Product Condition**2%
*“It came used”*
**Brightness/Shine/Glow**1%
*“It was a little too Bright”*
### **Top return reasons **
**Color**66%
**Advertised Vs Actual Product**10%
**Product Condition**4%
**Moist/Dry**3%
**Size-Overall**3%
**Smell**3%
**Value For Money**2%
**Texture/Consistency-Overall**1%
**Durability**1%
**Functionality-Overall**1%
## **Common questions**
- **Is mac mehr lipstick profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 41 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mac mehr lipstick niche?**
- 9 brands and 234 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in mac mehr lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.7%.
- **What does it cost to enter the mac mehr lipstick niche?**
- Listings span $5.75–$78.13; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 10,017 reviews — the moat a new listing must climb.
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