---
title: "Search terms — mac makeup brushes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-makeup-brushes/search-terms"
last_updated: "2026-08-11T17:40:06.054Z"
locale: en
meta:
  description: "Niche score 43/100 · $33K/yr market · 76K searches/yr · $28.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $33K/yr market · 76K searches/yr · $28.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mac makeup brushes - Flapen"
---

# **mac makeup brushes**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 17Conversion 19Competition 83Returns 86Price range 76Avg price 95Brand share 32Review moat 23Quality gap 33

**Avg price**

**Incredible****$28.89**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$4.56–$115.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,513.08**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 76K searches

## Search terms