---
title: "Mac Makeup Brushes — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-makeup-brushes"
last_updated: "2026-08-11T13:12:07.277Z"
locale: en
meta:
description: "Niche score 43/100 · $33K/yr market · 76K searches/yr · $28.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $33K/yr market · 76K searches/yr · $28.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac Makeup Brushes — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **mac makeup brushes**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 19Competition 83Returns 86Price range 76Avg price 95Brand share 32Review moat 23Quality gap 33
**Avg price**
**Incredible****$28.89**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$4.56–$115.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,513.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$33K**
$33K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, mac makeup brushes is a $33K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac makeup brushes market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **57%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**11%**
- MAC58% - BS-MALL10% - e.l.f.8% - LAURA GELLER NEW YORK6% - Bueart Design3% - DUcare3% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -15.1% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mac-makeup-brushes/trend)
## **Top mac makeup brushes search terms**
- **mac makeup brushes**27K/yr-16.8%1.6% conv. - **mac brushes**16K/yr+0.9%0.9% conv. - **mac brush set**8K/yr-7.8%0.4% conv. - **mac brushes for makeup**11K/yr-39.4%2.4% conv. - **mac brush**6K/yr-3.2%0.9% conv. - **mac makeup brushes set**5K/yr-24.9%1.4% conv. - **mac makeup brush set**3K/yr-30.6%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-makeup-brushes/search-terms)
## **Top mac makeup brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9846%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mac 190 Foundation Brush**MAC**$27.37**4.6★45 rev](https://www.amazon.com/dp/B01N9TA3EW) [2**MAC 195 Synthetic Concealer Brush**MAC**$22.33**4.5★45 rev](https://www.amazon.com/dp/B01JE6J88U) [3**MAC Brush Of Snow Essential Brush Kit**MAC**$44.50**4.8★40 rev](https://www.amazon.com/dp/B0CPB4783K) [4**BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version**BS-MALL**$10.70**4.6★59,504 rev](https://www.amazon.com/dp/B07MH1KHJ2) [5**MAC Brushes - #231 Eye Shadow Brush (Eyes) - -**MAC**$34.77**0.0★0 rev](https://www.amazon.com/dp/B008MLTJ4M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAURA GELLER NEW YORK The Brush Vault - Ultimate Limited Edition Makeup Brush Collection - Includes Ten Must-Have Makeup Brushes for Mature Skin Makeup Application - 10 Count**LAURA GELLER NEW YORK**$61.56**281 rev10mo ago](https://www.amazon.com/dp/B0FP34TDNH) [**BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS**BS-MALL**$21.61**59,504 rev11mo ago](https://www.amazon.com/dp/B0FLX6PPYT) [**LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 05 Full Face Brush Set 5pc**LAURA GELLER NEW YORK**$30.50**622 rev11mo ago](https://www.amazon.com/dp/B0FJPS25NB) [**MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown**MAANGE**$29.87**1,052 rev1y ago](https://www.amazon.com/dp/B0DK8YV2Y9) [**MAC Golden Touch Mini Brush Kit 5 Piece Set**MAC**$42.34**27 rev1y ago](https://www.amazon.com/dp/B0DJLDTFZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC Brushes - #231 Eye Shadow Brush (Eyes) - -**MAC**$34.77**0.0★**▲ 385%**](https://www.amazon.com/dp/B008MLTJ4M) [**Mac Professional Brush 263 Small Angle Eye Brush Pack of 1**MAC**$35.80**4.0★**▲ 271%**](https://www.amazon.com/dp/B0BJY86TQS) [**BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS**BS-MALL**$21.61**4.6★**▲ 193%**](https://www.amazon.com/dp/B0FLX6PPYT) [**e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes For A Flawless Full-Face Application Vegan & Cruelty-Free**e.l.f.**$12.81**4.6★**▲ 192%**](https://www.amazon.com/dp/B001HKR6WM) [**e.l.f. Flawless Face Kit 6-Piece Brush Collection Brushes For Face Eyes & Brows Vegan & Cruelty-Free**e.l.f.**$15.56**4.7★**▲ 163%**](https://www.amazon.com/dp/B082YTKDXQ)
**~~View all trending →~~**
## **What buyers say about mac makeup brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Wonderful quality set”*
**Brush Quality**22%
*“Smooth brush”*
**Soft Feel**16%
*“Its soft”*
**Value For Money**10%
*“Excellent value”*
**Durability**3%
*“holding up well”*
**Ease Of Use**3%
*“Easy to handle”*
**Ease Of Application**2%
*“Flawless application”*
**Size-Overall**2%
*“they are the perfect size”*
**Ease Of Cleaning**2%
*“Great for cleaning Lego sets”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Quality-Overall**13%
*“Very cheap & flimsy quality”*
**Durability**8%
*“Came apart”*
**Size-Overall**8%
*“They are somehow shorter than they originally were”*
**Smell**8%
*“No smell”*
**Hard Feel**6%
*“not super soft”*
**Value For Money**5%
*“overpriced”*
**Brush Quality**3%
*“not this brush”*
**Strength**3%
*“Not dense at all, very flimsy”*
**Functionality-Overall**2%
*“Its just not functional for a daily basis”*
**Coverage**2%
*“Not good coverage”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**14%
**Brush Quality**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Smell**7%
**Value For Money**4%
**Product Condition**3%
**Soft Feel**3%
**Hard Feel**3%
## **Common questions**
- **Is mac makeup brushes profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 49 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mac makeup brushes niche?**
- 15 brands and 121 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in mac makeup brushes?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
- **When does demand for mac makeup brushes peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the mac makeup brushes niche?**
- Listings span $4.56–$115.99; the average listing price is $28.89 (sweet spot $15–$100). The average incumbent carries 7,513 reviews — the moat a new listing must climb.
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