---
title: "Mac Lip Liner — $245K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-lip-liner"
last_updated: "2026-08-06T00:33:20.372Z"
locale: en
meta:
description: "Niche score 41/100 · $245K/yr market · 518K searches/yr · $16.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $245K/yr market · 518K searches/yr · $16.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac Lip Liner — $245K/yr Amazon US Niche (2026) - Flapen"
---
# **mac lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 27Conversion 36Competition 31Returns 98Price range 51Avg price 79Brand share 3Review moat 24Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.17–$28.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$245K**
$245K/yr · 518K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,327.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mac lip liner is a $245K/yr Amazon United States market (518K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac lip liner market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$205K–$246K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**129**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 98%
**Open market**
**0%**
- MAC62% - NYX PROFESSIONAL MAKEUP32% - Rimmel2% - e.l.f.1% - Generic1% - wet n wild1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mac-lip-liner/trend)
## **Top mac lip liner search terms**
- **mac lip liner**254K/yr+3.1%1.5% conv. - **mac chestnut lip liner pencil**54K/yr+0.7%4.4% conv. - **nyx line loud lip liner**35K/yr+35.4%2.1% conv. - **mac lip pencil**25K/yr+22.9%1.8% conv. - **mac lip liner chestnut**22K/yr-14.4%2.8% conv. - **mac lipliner**16K/yr-8.2%1.0% conv. - **nyx loud lip liner**10K/yr+94.6%2.1% conv. - **lip liner mac**13K/yr+16.7%1.2% conv. - **nyx rebel kind lip liner**13K/yr-0.5%10.1% conv. - **mac chestnut lip liner**16K/yr-43.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-lip-liner/search-terms)
## **Top mac lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAC Lip Pencil Chestnut 1 Count**MAC**$24.52**4.7★677 rev](https://www.amazon.com/dp/B0019CQSCW) [2**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)**NYX PROFESSIONAL MAKEUP**$7.62**4.4★7,572 rev](https://www.amazon.com/dp/B09ZKLYPVZ) [3**MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces**MAC**$22.68**4.5★37 rev](https://www.amazon.com/dp/B0DJCS2V1S) [4**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$5.46**4.5★52,571 rev](https://www.amazon.com/dp/B079ZX2QBD) [5**M.A.C Lip Pencil Spice 1 Count**MAC**$24.37**4.6★570 rev](https://www.amazon.com/dp/B0002DNZDE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Matte Suede Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - The OG Brew (Brown)**NYX PROFESSIONAL MAKEUP**$5.60**5,862 rev6mo ago](https://www.amazon.com/dp/B0G5T5NMJZ) [**MAC Lip Pencil - Cool spice (Deep brown mauve) .05 Oz/ 1.45g**MAC**$27.35**14 rev11mo ago](https://www.amazon.com/dp/B0FKK6GG32) [**12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors**Generic**$10.06**347 rev1y ago](https://www.amazon.com/dp/B0FR2KHJJ9) [**MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces**MAC**$22.68**37 rev1y ago](https://www.amazon.com/dp/B0DJCS2V1S) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa**e.l.f.**$2.77**18,575 rev2y ago](https://www.amazon.com/dp/B0CMYTMYHQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Cold Brew (Brown)**NYX PROFESSIONAL MAKEUP**$6.12**4.6★**▲ 270%**](https://www.amazon.com/dp/B07GXGLQQ7) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy**NYX PROFESSIONAL MAKEUP**$7.83**4.4★**▲ 211%**](https://www.amazon.com/dp/B0CM6Y6VJT) [**MAC Lip Pencil - Cool spice (Deep brown mauve) .05 Oz/ 1.45g**MAC**$27.35**4.7★**▲ 154%**](https://www.amazon.com/dp/B0FKK6GG32) [**MAC Lip Pencil - BOLDLY BARE by MAC**MAC**$24.74**4.5★**▲ 153%**](https://www.amazon.com/dp/B01KYQD8D0) [**MAC Lip Pencil Chestnut 1 Count**MAC**$24.52**4.7★**▲ 125%**](https://www.amazon.com/dp/B0019CQSCW)
**~~View all trending →~~**
## **What buyers say about mac lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Variety of colors”*
**Soft Feel**12%
*“Super soft”*
**Value For Money**9%
*“Definitely worth the price”*
**Quality-Overall**7%
*“very high quality lasting”*
**Ease Of Application**5%
*“ease of application”*
**Durability**5%
*“lasts, quality”*
**Ease Of Use**3%
*“It goes on very easy”*
**Texture/Consistency-Overall**2%
*“amazing texture”*
**Advertised Vs Actual Product**1%
*“As described”*
**Suitability Combination Skin**1%
*“On my fair, cool-toned skin, it works beautifully as either a slightly deeper definition or blended out for a softer, more natural look”*
### **What buyers complain about **
**Color**28%
*“color too dark”*
**Durability**10%
*“Breaks easily”*
**Value For Money**7%
*“Waste of money”*
**Moist/Dry**5%
*“clean lips doesn't work on moisturized lips”*
**Smudge Resistance**5%
*“They smudge quickly and disappear”*
**Product Condition**4%
*“ordered 2 and one appeared used”*
**Advertised Vs Actual Product**3%
*“Darker than advertised”*
**Size-Overall**3%
*“The pencil just got smaller and smaller and ended up completely unusable”*
**Quality-Overall**3%
*“it's not the best”*
**Ease Of Use**2%
*“making it impossible to use”*
### **Top return reasons **
**Color**69%
**Advertised Vs Actual Product**9%
**Product Condition**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Value For Money**2%
**Size-Overall**1%
**Quality-Overall**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is mac lip liner profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mac lip liner niche?**
- 6 brands and 129 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in mac lip liner?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for mac lip liner peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the mac lip liner niche?**
- Listings span $2.17–$28.40; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 6,328 reviews — the moat a new listing must climb.
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