---
title: "Trend — mac eyeshadow - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-eyeshadow/trend"
last_updated: "2026-08-11T14:07:40.211Z"
locale: en
meta:
  description: "Niche score 55/100 · $728K/yr market. Brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $728K/yr market. Brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mac eyeshadow - Flapen"
---

# **mac eyeshadow**

**Worth a look**

Shows a sweet-spot price point ($28.93 avg), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.

Market size 70Growth 32Conversion 30Competition 79Returns 49Price range 72Avg price 95Brand share 29Review moat 31Quality gap 72

**Avg price**

**Incredible****$28.93**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.97–$126.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$728K**

$728K/yr · 1.1M searches

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+5.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,436.47**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

## Trend