---
title: "Mac Eyeshadow — $728K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-eyeshadow"
last_updated: "2026-08-11T13:12:08.969Z"
locale: en
meta:
description: "Niche score 55/100 · $728K/yr market. Brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $728K/yr market. Brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mac Eyeshadow — $728K/yr Amazon US Niche (2026) - Flapen"
---
# **mac eyeshadow**
**Worth a look**
Shows a sweet-spot price point ($28.93 avg), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Market size 70Growth 32Conversion 30Competition 79Returns 49Price range 72Avg price 95Brand share 29Review moat 31Quality gap 72
**Avg price**
**Incredible****$28.93**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.97–$126.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$728K**
$728K/yr · 1.1M searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,436.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, mac eyeshadow is a $728K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac eyeshadow market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$723K–$868K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**189**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**10%**
- Bobbi Brown39% - Laura Mercier15% - L'Oreal Paris15% - MAC15% - Julep3% - LORAC2% - Open — no brand owns it (12 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mac-eyeshadow/trend)
## **Top mac eyeshadow search terms**
- **bobbi brown eyeshadow sticks**127K/yr+81.2%2.5% conv. - **mac eyeshadow**202K/yr+8.3%1.0% conv. - **laura mercier eyeshadow stick**47K/yr+103.4%2.9% conv. - **bobby brown eyeshadow stick**51K/yr+44.3%2.1% conv. - **mac eyeshadow palette**74K/yr-9.0%0.5% conv. - **loreal eyeshadow stick**47K/yr-18.3%1.7% conv. - **bobbie brown eye shadow sticks**28K/yr+26.0%2.3% conv. - **bobbi brown eyeshadow**39K/yr-16.4%1.2% conv. - **mac eye shadow**23K/yr+12.4%1.0% conv. - **loreal shadow stick**33K/yr-35.9%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-eyeshadow/search-terms)
## **Top mac eyeshadow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$22K6%$44K9%$66K12%$87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laura Mercier Caviar Stick Cream Eyeshadow: Matte Finish 24HR Wear Long Lasting Rich Color Easily Blendable and Buildable Waterproof Hyaluronic Acid Infused Eyeshadow Stick Set Au Natural**Laura Mercier**$30.21**4.1★1,072 rev](https://www.amazon.com/dp/B0CFWTYP47) [2**Bobbi Brown Long-Wear Cream Shadow Stick Mini | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.03 Ounce Golden Pink**Bobbi Brown**$15.64**4.4★1,594 rev](https://www.amazon.com/dp/B0BX3VM8Z8) [3**MAC Eye Shadow-Brule (S) Refill Pan 1.5 g / 0.05 oz**MAC**$23.40**4.3★550 rev](https://www.amazon.com/dp/B008VFW6LM) [4**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz**L'Oreal Paris**$9.84**4.2★3,184 rev](https://www.amazon.com/dp/B0CXFB9CQY) [5**LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Brown Abyss 0.05 Oz**L'Oreal Paris**$9.74**4.2★3,184 rev](https://www.amazon.com/dp/B0CXF92WWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Violet 0.07 Ounce**Bobbi Brown**$33.28**63 rev3mo ago](https://www.amazon.com/dp/B0GKR38WSD) [**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Moonstone 0.07 Ounce**Bobbi Brown**$33.37**63 rev3mo ago](https://www.amazon.com/dp/B0GKQD5GJV) [**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Honey 0.07 Ounce**Bobbi Brown**$33.44**63 rev3mo ago](https://www.amazon.com/dp/B0GKQPGP31) [**Laura Mercier Caviar Stick Cream Eyeshadow Crme de la Crme Mini Caviar Stick Trio 24HR Wear Long Lasting Rich Color Easily Blendable & Buildable Waterproof Hyaluronic Acid Holiday Gift Set**Laura Mercier**$33.58**1,072 rev7mo ago](https://www.amazon.com/dp/B0G6MTKK5G) [**Bobbi Brown Long-Wear Cream Shadow Stick Mini | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.03 Ounce Golden Pink**Bobbi Brown**$15.64**1,594 rev8mo ago](https://www.amazon.com/dp/B0BX3VM8Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Honey 0.07 Ounce**Bobbi Brown**$33.44**3.9★**▲ 209%**](https://www.amazon.com/dp/B0GKQPGP31) [**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Violet 0.07 Ounce**Bobbi Brown**$33.28**3.9★**▲ 207%**](https://www.amazon.com/dp/B0GKR38WSD) [**Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Moonstone 0.07 Ounce**Bobbi Brown**$33.37**3.9★**▲ 206%**](https://www.amazon.com/dp/B0GKQD5GJV) [**M.A.C. MAC Eye Shadow Satin Brule**MAC**$25.53**4.7★**▲ 116%**](https://www.amazon.com/dp/B0002DNXW2) [**Bobbi Brown Long-Wear Cream Shadow Stick | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.05 Ounce Moonstone**Bobbi Brown**$27.86**4.4★**▲ 100%**](https://www.amazon.com/dp/B0B1857Q5H)
**~~View all trending →~~**
## **What buyers say about mac eyeshadow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Great assortment of colors”*
**Quality-Overall**9%
*“the quality of the powder is excellent”*
**Ease Of Application**6%
*“have a gorgeous application”*
**Soft Feel**6%
*“It is soft”*
**Value For Money**5%
*“Fine for the money”*
**Ease Of Use**5%
*“very easy to blend”*
**Durability**3%
*“Great and durable”*
**Advertised Vs Actual Product**3%
*“does exactly what it says”*
**Eyelash Quality**2%
*“This eyeshadow stick is my go-to for everyday long lasting makeup”*
**Brightness/Shine/Glow**2%
*“It has a soft glow and looks great”*
### **What buyers complain about **
**Color**29%
*“Bland color”*
**Durability**6%
*“Breaks easily”*
**Quality-Overall**6%
*“Inferior quality”*
**Value For Money**5%
*“WASTE OF MONEY”*
**Ease Of Use**4%
*“Hard to open”*
**Moist/Dry**4%
*“Very dry”*
**Size-Overall**3%
*“container was smaller than expected”*
**Adhesion/Stickiness**3%
*“Stick broke”*
**Allergies**2%
*“I think Im allergic to something in it”*
**Ease Of Application**2%
*“Breaks off in applicator”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**5%
**Adhesion/Stickiness**5%
**Product Condition**3%
**Size-Overall**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Moist/Dry**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is mac eyeshadow profitable to sell on Amazon United States?**
- The niche generates $728K/yr across 59 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mac eyeshadow niche?**
- 18 brands and 189 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in mac eyeshadow?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 3.1%.
- **When does demand for mac eyeshadow peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the mac eyeshadow niche?**
- Listings span $7.97–$126.34; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 3,436 reviews — the moat a new listing must climb.
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