---
title: "Mac Costa Riche Eyeliner — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mac-costa-riche-eyeliner"
last_updated: "2026-08-11T15:02:18.308Z"
locale: en
meta:
description: "Niche score 35/100 · $14K/yr market · 30K searches/yr · $17.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $14K/yr market · 30K searches/yr · $17.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac Costa Riche Eyeliner — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **mac costa riche eyeliner**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 44Conversion 33Competition 8Returns 97Price range 56Avg price 82Brand share 7Review moat 16Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.74**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.31–$31.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****20,264.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$14K**
$14K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, mac costa riche eyeliner is a $14K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac costa riche eyeliner market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- MAC62% - Illuminations23% - wet n wild5% - URBAN DECAY5% - e.l.f.3% - NYX PROFESSIONAL MAKEUP3%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +15.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mac-costa-riche-eyeliner/trend)
## **Top mac costa riche eyeliner search terms**
- **mac costa riche eyeliner pencil**14K/yr+38.3%4.2% conv. - **costa riche eyeliner mac**4K/yr+41.5%2.7% conv. - **mac eyeliner costa riche**4K/yr-19.4%3.6% conv. - **mac costa riche eyeliner**5K/yr-29.7%4.5% conv. - **mac costa riche**2K/yr+18.9%5.0% conv. - **costa riche mac eyeliner**396/yr+1.0%1.9% conv. - **mac costa riche eye pencil**210/yr-20.3%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mac-costa-riche-eyeliner/search-terms)
## **Top mac costa riche eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAC Eye Kohl Costa Riche**MAC**$25.00**4.4★190 rev](https://www.amazon.com/dp/B072N26H3F) [2**Soft-on Pencil Eye Kohl - Costa riche**Illuminations**$31.17**4.4★39 rev](https://www.amazon.com/dp/B01M0F5DCJ) [3**M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil**MAC**$26.45**4.5★717 rev](https://www.amazon.com/dp/B01NAQ75I9) [4**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black**wet n wild**$2.31**4.4★39,590 rev](https://www.amazon.com/dp/B0BQWVKSGL) [5**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz**URBAN DECAY**$16.16**4.3★14,380 rev](https://www.amazon.com/dp/B00C9B7KPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Berry Necessary**e.l.f.**$3.83**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X4C8KH) [**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black**wet n wild**$2.31**39,590 rev3y ago](https://www.amazon.com/dp/B0BQWVKSGL) [**Soft-on Pencil Eye Kohl - Costa riche**Illuminations**$31.17**39 rev9y ago](https://www.amazon.com/dp/B01M0F5DCJ) [**MAC Eye Kohl Costa Riche**MAC**$25.00**190 rev10y ago](https://www.amazon.com/dp/B072N26H3F) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz**URBAN DECAY**$16.16**14,380 rev13y ago](https://www.amazon.com/dp/B00C9B7KPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC Eye Pencil Coffee**MAC**$30.56**4.7★**▲ 105%**](https://www.amazon.com/dp/B0006LNCFS) [**M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil**MAC**$26.45**4.5★**▲ 28%**](https://www.amazon.com/dp/B01NAQ75I9) [**MAC Eye Kohl Costa Riche**MAC**$25.00**4.4★**▲ 12%**](https://www.amazon.com/dp/B072N26H3F) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz**URBAN DECAY**$16.16**4.3★**— 10%**](https://www.amazon.com/dp/B00C9B7KPQ) [**NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Smokin Topaz Brown Eyeliner**NYX PROFESSIONAL MAKEUP**$6.44**4.5★**▼ 17%**](https://www.amazon.com/dp/B005G9E9FW)
**~~View all trending →~~**
## **What buyers say about mac costa riche eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“The color is vibrant”*
**Quality-Overall**13%
*“It's made from Excellent Quality Ingredients”*
**Eyeliner Quality**11%
*“The eyeliner goes on very smoothly”*
**Soft Feel**8%
*“Goes on smooth”*
**Value For Money**6%
*“Good value”*
**Durability**6%
*“lasts all day”*
**Ease Of Application**5%
*“Love the ease of application”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Water Resistance**3%
*“Waterproof along with easy texture for putting it on”*
### **What buyers complain about **
**Durability**16%
*“Does not last”*
**Value For Money**13%
*“Not Worth The Price”*
**Smudge Resistance**12%
*“it smudged a tiny bit”*
**Color**8%
*“This is a very red brown”*
**Moist/Dry**7%
*“I think it was already dried up when I bought it”*
**Hard Feel**5%
*“Its very solid and hard”*
**Eyeliner Quality**4%
*“Eyeliner smudges very easily”*
**Water Resistance**3%
*“Not waterproof”*
**Strength**2%
*“Fragile”*
**Ease Of Use**2%
*“Not easy to remove”*
### **Top return reasons **
**Color**39%
**Eyeliner Quality**25%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Durability**3%
**Product Condition**3%
**Value For Money**2%
**Moist/Dry**2%
**Water Resistance**2%
## **Common questions**
- **Is mac costa riche eyeliner profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 8 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the mac costa riche eyeliner niche?**
- 6 brands and 77 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mac costa riche eyeliner?**
- Top complaints mined from reviews: Durability, Value For Money, Smudge Resistance. The return rate is 0.6%.
- **When does demand for mac costa riche eyeliner peak?**
- Demand peaks in Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the mac costa riche eyeliner niche?**
- Listings span $2.31–$31.17; the average listing price is $17.74 (sweet spot $15–$100). The average incumbent carries 20,264 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)