---
title: "Trend — luxe tan - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/luxe-tan/trend"
last_updated: "2026-08-11T14:09:25.858Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — luxe tan - Flapen"
---

# **luxe tan**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 19Conversion 94Competition 18Returns 96Price range 89Avg price 95Brand share 0Review moat 67Quality gap 80

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$39.93**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$11.28–$58.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 262K searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****835.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend