---
title: "Reviews — lus brands love ur curls - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lus-brands-love-ur-curls/reviews"
last_updated: "2026-08-11T13:35:27.581Z"
locale: en
meta:
  description: "Niche score 44/100 · $116K/yr market · 183K searches/yr · $19.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $116K/yr market · 183K searches/yr · $19.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — lus brands love ur curls - Flapen"
---

# **lus brands love ur curls**

**Skip it**

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 40Competition 25Returns 96Price range 84Avg price 87Brand share 41Review moat 17Quality gap 72

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.90**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.23–$57.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$116K**

$116K/yr · 183K searches

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****19,132.53**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

## Reviews