---
title: "Lus Brands Love Ur Curls — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lus-brands-love-ur-curls"
last_updated: "2026-08-11T12:40:37.437Z"
locale: en
meta:
description: "Niche score 44/100 · $116K/yr market · 183K searches/yr · $19.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $116K/yr market · 183K searches/yr · $19.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lus Brands Love Ur Curls — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **lus brands love ur curls**
**Skip it**
Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 14Conversion 40Competition 25Returns 96Price range 84Avg price 87Brand share 41Review moat 17Quality gap 72
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.23–$57.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$116K**
$116K/yr · 183K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****19,132.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lus brands love ur curls is a $116K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lus brands love ur curls market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$100K–$119K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**15%**
- Marc Anthony56% - Yingbtr9% - Function of Beauty6% - BELLISSO5% - Aveda5% - Moroccanoil4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lus-brands-love-ur-curls/trend)
## **Top lus brands love ur curls search terms**
- **prose hair products**149K/yr-23.0%0.7% conv. - **grow long shampoo**15K/yr+8.1%12.7% conv. - **marc anthony grow long shampoo**15K/yr-17.2%9.0% conv. - **prose hair products for women**5K/yr-48.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lus-brands-love-ur-curls/search-terms)
## **Top lus brands love ur curls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marc Anthony Strengthening Biotin Shampoo Grow Long Anti-Frizz Anti-Breakage & Nourishing Formula For Split Ends - Vitamin E Caffeine & Ginseng for Dry & Damaged Hair**Marc Anthony**$8.77**4.5★12,280 rev](https://www.amazon.com/dp/B076FHJ3K3) [2**Marc Anthony Shampoo and Conditioner Gift Set Grow Long Biotin - Anti-Frizz Deep Conditioner For Split Ends & Breakage - Vitamin E Caffeine & Ginseng for Curly Dry & Damaged Hair**Marc Anthony**$14.18**4.5★16,154 rev](https://www.amazon.com/dp/B097NQW4SP) [3**Curl Defining Brush for Curly Hair Vented Detangling Hair Brush for Wet and Dry Styling Curved Brush for Shaping and Smoothing Curl Clumps Lightweight Hair Brush Beige**Yingbtr**$9.19**4.5★3,909 rev](https://www.amazon.com/dp/B0D735KZPN) [4**Function of Beauty Wavy Hair Shampoo & Conditioner Set - Sulfate-Free Shampoo & Conditioner Duo for Natural Wavy Texture - Lightweight Anti-Frizz Strengthening & Hydrating - Hair Care Products**Function of Beauty**$18.32**4.2★707 rev](https://www.amazon.com/dp/B0CHMZ6XGN) [5**Biotin Shampoo and Conditioner Set - Sulfate and Paraben Free Treatment for Men and Women - Hair Thickening Volumizing Products to Help Boost Thinning Hair with Added Keratin**BELLISSO**$25.79**4.3★46,563 rev](https://www.amazon.com/dp/B07K4S4J66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream- Enhances Natural Texture Appearance 5.3 oz**Kitsch**$14.36**2,946 rev8mo ago](https://www.amazon.com/dp/B0FXY2143T) [**KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free**KESMEDIK**$25.04**1,749 rev1y ago](https://www.amazon.com/dp/B0FD56V731) [**Aveda Be Curly Advanced Curl Enhancer Hair Styling Cream | Defines Curly and Wavy Hair | Hydrates Reduces Frizz Adds Shine | Air Dry or Blow Dry | Silicone Free | 98% Naturally Derived* 1.4 Fl Oz**Aveda**$13.44**1,535 rev1y ago](https://www.amazon.com/dp/B0DG2JDD88) [**Curl Defining Brush for Curly Hair Vented Detangling Hair Brush for Wet and Dry Styling Curved Brush for Shaping and Smoothing Curl Clumps Lightweight Hair Brush Beige**Yingbtr**$9.19**3,909 rev2y ago](https://www.amazon.com/dp/B0D735KZPN) [**Function of Beauty Wavy Hair Shampoo & Conditioner Set - Sulfate-Free Shampoo & Conditioner Duo for Natural Wavy Texture - Lightweight Anti-Frizz Strengthening & Hydrating - Hair Care Products**Function of Beauty**$18.32**707 rev2y ago](https://www.amazon.com/dp/B0CHMZ6XGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free**KESMEDIK**$25.04**4.3★**▲ 359%**](https://www.amazon.com/dp/B0FD56V731) [**Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream- Enhances Natural Texture Appearance 5.3 oz**Kitsch**$14.36**3.7★**▲ 266%**](https://www.amazon.com/dp/B0FXY2143T) [**Function of Beauty Wavy Hair Shampoo & Conditioner Set - Sulfate-Free Shampoo & Conditioner Duo for Natural Wavy Texture - Lightweight Anti-Frizz Strengthening & Hydrating - Hair Care Products**Function of Beauty**$18.32**4.2★**▲ 144%**](https://www.amazon.com/dp/B0CHMZ6XGN) [**Biotin Shampoo and Conditioner Set - Sulfate and Paraben Free Treatment for Men and Women - Hair Thickening Volumizing Products to Help Boost Thinning Hair with Added Keratin**BELLISSO**$25.79**4.3★**▲ 109%**](https://www.amazon.com/dp/B07K4S4J66) [**Aveda Be Curly Advanced Curl Enhancer Hair Styling Cream | Defines Curly and Wavy Hair | Hydrates Reduces Frizz Adds Shine | Air Dry or Blow Dry | Silicone Free | 98% Naturally Derived* 1.4 Fl Oz**Aveda**$13.44**4.2★**▲ 26%**](https://www.amazon.com/dp/B0DG2JDD88)
**~~View all trending →~~**
## **What buyers say about lus brands love ur curls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“The fragrance is amazing”*
**Soft Feel**11%
*“Leaves hair soft”*
**Quality-Overall**10%
*“Great product to”*
**Hair Growth**8%
*“It really helps with hair loss”*
**Suitability Curly Hair**5%
*“This works great on my curly hair”*
**Value For Money**5%
*“they are affordable”*
**Hair Styling**4%
*“Amazing brush for curls”*
**Moist/Dry**3%
*“keeps it moisturized”*
**Suitability Straight Hair**3%
*“Great for my hair”*
**Cleansing**2%
*“Clean and fresh”*
### **What buyers complain about **
**Smell**12%
*“Gross smell”*
**Hair Related**10%
*“The stuff made my hair really hard”*
**Moist/Dry**7%
*“a bit dry”*
**Value For Money**6%
*“It is expensive”*
**Functionality-Overall**6%
*“Did Not Work”*
**Oily/Greasy**4%
*“feel extremely greasy”*
**Suitability Short Hair**4%
*“Didnt Work Great for My Hair”*
**Suitability Curly Hair**4%
*“doesn't work as hoped for curly hair”*
**Adhesion/Stickiness**3%
*“Couldn't stick with it”*
**Allergies**2%
*“ALLERGIC REACTION”*
### **Top return reasons **
**Functionality-Overall**11%
**Smell**11%
**Advertised Vs Actual Product**11%
**Suitability Short Hair**10%
**Size-Overall**7%
**Leak-Proof**5%
**Oily/Greasy**5%
**Moist/Dry**4%
**Value For Money**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is lus brands love ur curls profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lus brands love ur curls niche?**
- 12 brands and 42 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in lus brands love ur curls?**
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.9%.
- **When does demand for lus brands love ur curls peak?**
- Demand peaks in Jan–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the lus brands love ur curls niche?**
- Listings span $8.23–$57.78; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 19,133 reviews — the moat a new listing must climb.
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