---
title: "Trend — lumi - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lumi/trend"
last_updated: "2026-08-11T14:08:54.525Z"
locale: en
meta:
  description: "Niche score 48/100 · $119K/yr market · 229K searches/yr · $27.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $119K/yr market · 229K searches/yr · $27.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — lumi - Flapen"
---

# **lumi**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 34Conversion 24Competition 71Returns 96Price range 59Avg price 95Brand share 0Review moat 10Quality gap 80

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.61**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$9.53–$152.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$119K**

$119K/yr · 229K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****30,693.03**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend