---
title: "Lumi — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lumi"
last_updated: "2026-08-11T13:12:43.885Z"
locale: en
meta:
description: "Niche score 48/100 · $119K/yr market · 229K searches/yr · $27.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $119K/yr market · 229K searches/yr · $27.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lumi — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **lumi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 34Conversion 24Competition 71Returns 96Price range 59Avg price 95Brand share 0Review moat 10Quality gap 80
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$9.53–$152.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$119K**
$119K/yr · 229K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****30,693.03**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lumi is a $119K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lumi market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$110K–$138K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**0%**
- Lume49% - L'Oreal Paris35% - Luna Daily10% - RoseSkinCo5% - Lune1%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +7.1% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lumi/trend)
## **Top lumi search terms**
- **lumi**110K/yr+2.3%2.5% conv. - **lune**55K/yr+21.3%0.9% conv. - **lum**49K/yr+1.8%0.2% conv. - **luna deodorant for women**6K/yr+17.0%6.0% conv. - **lumme**4K/yr-17.6%1.2% conv. - **lumr**2K/yr+17.0%0.7% conv. - **lemu**2K/yr+3.7%1.0% conv. - **lummi**1K/yr-3.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lumi/search-terms)
## **Top lumi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium**L'Oreal Paris**$13.06**4.6★52,603 rev](https://www.amazon.com/dp/B074PTZCNX) [2**Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)**Lume**$18.37**4.2★93,884 rev](https://www.amazon.com/dp/B0BZQJZQBT) [3**Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Soft Powder)**Lume**$24.67**4.4★39,654 rev](https://www.amazon.com/dp/B0C3WMPXN8) [4**Lume Whole Body Deodorant - Invisible Cream + Solid Stick Mini Bundle - 72 Hour Odor Control - Aluminum & Baking Soda Free Skin Loving - 0.5 Ounce Each - Travel Trial Size Minis (Clean Tangerine)**Lume**$9.90**3.7★2,016 rev](https://www.amazon.com/dp/B0DG6QTDJ8) [5**LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow For Face and Body 902 Light 1.35 fl oz**L'Oreal Paris**$12.83**4.6★52,603 rev](https://www.amazon.com/dp/B074PTZCNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight**L'Oreal Paris**$12.59**1,069 rev8mo ago](https://www.amazon.com/dp/B0FTQFVVC4) [**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros**L'Oreal Paris**$10.26**1,069 rev8mo ago](https://www.amazon.com/dp/B0FTQ9NL7Q) [**RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device Rose/Gold**RoseSkinCo**$152.43**41 rev8mo ago](https://www.amazon.com/dp/B0FZN8SNC6) [**RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device White/Gold**RoseSkinCo**$141.68**41 rev8mo ago](https://www.amazon.com/dp/B0FZN2CPJM) [**Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)**Lume**$19.63**984 rev11mo ago](https://www.amazon.com/dp/B0FMH53KRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros**L'Oreal Paris**$10.26**4.5★**▲ 209%**](https://www.amazon.com/dp/B0FTQ9NL7Q) [**RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device White/Gold**RoseSkinCo**$141.68**4.0★**▲ 164%**](https://www.amazon.com/dp/B0FZN2CPJM) [**Lume Whole Body Deodorant - Invisible Cream Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 2.2 Ounce (Pack of 2) (Toasted Coconut)**Lume**$25.09**4.1★**▲ 120%**](https://www.amazon.com/dp/B08GJ7VG6Z) [**RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device Rose/Gold**RoseSkinCo**$152.43**4.0★**▲ 117%**](https://www.amazon.com/dp/B0FZN8SNC6) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.70**4.3★**▲ 113%**](https://www.amazon.com/dp/B0FF5CP42V)
**~~View all trending →~~**
## **What buyers say about lumi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Smell Fresh”*
**Quality-Overall**10%
*“Very affordable for the quality”*
**Brightness/Shine/Glow**9%
*“Gives me a beautiful glow”*
**Efficiency**5%
*“worked well”*
**Advertised Vs Actual Product**5%
*“as described”*
**Color**5%
*“Nice Shade”*
**Value For Money**4%
*“Worth the money”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Soft Feel**4%
*“leaves skin soft”*
**Ease Of Use**3%
*“Goes on easy”*
### **What buyers complain about **
**Smell**24%
*“Smells weird”*
**Value For Money**9%
*“Expensive”*
**Size-Overall**7%
*“These wipes are small”*
**Functionality-Overall**5%
*“Did not work”*
**Allergies**4%
*“ALLERGIC REACTION”*
**Leak-Proof**4%
*“leaked out”*
**Durability**3%
*“Breaks”*
**Color**3%
*“No color at all”*
**Thickness**3%
*“just as thick”*
**Strength**2%
*“Not strong enough”*
### **Top return reasons **
**Color**29%
**Smell**20%
**Advertised Vs Actual Product**8%
**Brightness/Shine/Glow**5%
**Functionality-Overall**5%
**Size-Overall**5%
**Value For Money**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Weight Light**2%
## **Common questions**
- **Is lumi profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lumi niche?**
- 5 brands and 47 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lumi?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for lumi peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lumi niche?**
- Listings span $9.53–$152.43; the average listing price is $27.61 (sweet spot $15–$100). The average incumbent carries 30,693 reviews — the moat a new listing must climb.
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