---
title: "Lululun Face Mask — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lululun-face-mask"
last_updated: "2026-08-11T11:32:57.413Z"
locale: en
meta:
description: "Niche score 43/100 · $33K/yr market · 73K searches/yr · $20.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $33K/yr market · 73K searches/yr · $20.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lululun Face Mask — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **lululun face mask**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 36Conversion 28Competition 53Returns 97Price range 87Avg price 88Brand share 8Review moat 25Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.21–$68.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,082.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$33K**
$33K/yr · 73K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, lululun face mask is a $33K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lululun face mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,302**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**3%**
- Lululun78% - Hoshisu6% - Kose5% - 毛穴撫子3% - KIMARS3% - Hada Labo Tokyo3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +8.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lululun-face-mask/trend)
## **Top lululun face mask search terms**
- **lululun face mask**29K/yr+15.0%3.1% conv. - **lululun**17K/yr+9.8%2.8% conv. - **japanese sheet mask**6K/yr+8.7%1.6% conv. - **face mask japanese**5K/yr+3.4%3.2% conv. - **japan face mask**5K/yr+7.7%2.2% conv. - **lululun mask**3K/yr+11.0%3.3% conv. - **japan mask**3K/yr+1.6%0.1% conv. - **kose face mask**4K/yr-32.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lululun-face-mask/search-terms)
## **Top lululun face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lululun 32EA Anti Aging Face Masks for Women & Men Daily Face Masks Skincare & Collagen Face Mask with Squalene& Algae Hydrating Face Mask Sheets & Facial Mask & Sheet Mask from Japan PRECIOUS ALL**Lululun**$25.74**4.5★3,066 rev](https://www.amazon.com/dp/B09JW6Q9XC) [2**Lululun Anti Aging Face Mask for Women 32 Sheet Daily Face Mask Skin Care & Moisturizing FACE MASK with Rice Extract Collagen& Honey Japanese Face Mask Sheet & Facial Sheet Mask PRECIOUS MOIST**Lululun**$25.10**4.5★1,484 rev](https://www.amazon.com/dp/B09JWF27V3) [3**Lululun Face Mask Hydra EX (28pcs)**Lululun**$68.30**4.4★1,316 rev](https://www.amazon.com/dp/B0CJN2ZZVX) [4**Lululun 7EA Anti Aging Face Mask for Women & Men Mature& Dry Skin Daily Face Masks Skincare by Camellia& Rice Extract Acacia Honey& Squalene Japanese Face Mask Sheet & Sheet Mask PRECIOUS MOIST**Lululun**$9.34**4.5★1,484 rev](https://www.amazon.com/dp/B09JW6ZV92) [5**Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan**Hoshisu**$15.11**4.6★400 rev](https://www.amazon.com/dp/B0D7369B9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lululun Skin Care Face Mask for Dry Skin 5EA Hydrating Face Mask Skincare with Lavender& Vitamin E Japanese Moisturizing Facial Mask & Sheet Mask for Hydration & Sensitive Skin ONENIGHT MOIST**Lululun**$9.97**237 rev1y ago](https://www.amazon.com/dp/B09YRTMVMP) [**Lululun Skin Care Face Mask for Acne Prone Skin Organic Face Mask for Women & Men Sensitive Skin Face Mask Skincare & Sheet Mask from Japanese Skincare 28EA Hydra-AZ**Lululun**$26.42**462 rev1y ago](https://www.amazon.com/dp/B0DGXKK8ZQ) [**Lululun 7EA Natural Face Mask for Acne Prone Skin & Sensitive Skin Hydrating Face Mask Sheets for Women & Men with Azelaic Acid & Bifida Ferment Facial Mask & Sheet Mask from Japan Hydra-AZ**Lululun**$9.30**462 rev1y ago](https://www.amazon.com/dp/B0DGXH871T) [**Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan**Hoshisu**$15.11**400 rev2y ago](https://www.amazon.com/dp/B0D7369B9V) [**Lululun 7 Sheet Vitamin C Face Masks Skincare for Women & Men Daily Face Mask Sheet for Pore Firming & Dull Skin Facial Mask Sheet with 7 Herbs Japanese Sheet Masks with 7+1 Vitamin Complex HYDRA V**Lululun**$9.21**1,083 rev2y ago](https://www.amazon.com/dp/B0BNG4VYS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing**毛穴撫子**$13.11**4.5★**▲ 299%**](https://www.amazon.com/dp/B018FM03CO) [**Lululun 7EA Anti Aging Face Mask for Women & Men Mature& Dry Skin Daily Face Masks Skincare by Camellia& Rice Extract Acacia Honey& Squalene Japanese Face Mask Sheet & Sheet Mask PRECIOUS MOIST**Lululun**$9.34**4.5★**▲ 236%**](https://www.amazon.com/dp/B09JW6ZV92) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★**▲ 234%**](https://www.amazon.com/dp/B0B2PGY9CJ) [**HADA LABO Koi-Gokujyun 3D Perfect Mask 14.2 Ounce**Hada Labo Tokyo**$15.98**4.3★**▲ 220%**](https://www.amazon.com/dp/B00SB69TES) [**Lululun Face Mask Hydra EX (28pcs)**Lululun**$68.30**4.4★**▲ 134%**](https://www.amazon.com/dp/B0CJN2ZZVX)
**~~View all trending →~~**
## **What buyers say about lululun face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Super hydrating”*
**Suitability Combination Skin**12%
*“Good for my sensitive skin”*
**Soft Feel**12%
*“My skin is so soft”*
**Quality-Overall**9%
*“Nice product with great results”*
**Suitability Dry Skin**7%
*“It definitely works extremely well for dry skin”*
**Brightness/Shine/Glow**7%
*“Glowing Skin”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**3%
*“Ease of use”*
**Ease Of Application**2%
*“Good With Careful Application”*
### **What buyers complain about **
**Allergies**10%
*“Severe allergic reaction”*
**Durability**10%
*“breaks apart”*
**Value For Money**7%
*“Expensive”*
**Ease Of Use**6%
*“Difficult to put on”*
**Quality-Overall**5%
*“Not a good quality”*
**Adhesion/Stickiness**4%
*“wouldnt stick”*
**Moist/Dry**4%
*“Too dry”*
**Grip**3%
*“it slips off”*
**Skin Health**3%
*“Irritated my skin”*
**Size-Overall**3%
*“Tight fitting”*
### **Top return reasons **
**Value For Money**18%
**Functionality-Overall**13%
**Advertised Vs Actual Product**11%
**Moist/Dry**5%
**Size-Overall**5%
**Adhesion/Stickiness**5%
**Defective Material/Parts**5%
**Durability**4%
**Skin Health**4%
**Leak-Proof**2%
## **Common questions**
- **Is lululun face mask profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 23 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the lululun face mask niche?**
- 8 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lululun face mask?**
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
- **When does demand for lululun face mask peak?**
- Demand peaks in Sep; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the lululun face mask niche?**
- Listings span $9.21–$68.30; the average listing price is $20.30 (sweet spot $15–$100). The average incumbent carries 4,082 reviews — the moat a new listing must climb.
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