---
title: "Products — lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lotion/products"
last_updated: "2026-08-11T19:47:23.726Z"
locale: en
meta:
  description: "Niche score 60/100 · $20.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $20.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lotion - Flapen"
---

# **lotion**

**Worth a look**

Shows a $20.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 88Competition 81Returns 98Price range 35Avg price 38Brand share 48Review moat 10Quality gap 20

**Market size**

**Incredible****$20.9M**

$20.9M/yr · 19.6M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.50**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.15–$20.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,976.72**

avg incumbent reviews — the moat a new listing must climb

## Products