[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-lotion-stick":3,"research-sidebar-rollups":499},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":82,"demand":87,"seasonality":201,"brandShare":202,"products":210,"feedback":251,"searchTerms":415,"related":464,"lastUpdated":34},"a1764d4a-0b13-45fe-bdd5-598ba999bc5f","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},2933093,1660210,1.7103,-0.5398,0.151,1,4.73,12945,11.7,7.52,20.42,4,300000,0.0035,0,"lotion stick","lotion-stick","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Flotion-stick","Body Butters","2026-07-15T21:04:44.845914+00:00",2,36,[],64,250000,50000,60000,2925000,3510000,53,130,{"score":47,"verdict":48,"components":49},41,"skip",[50,55,57,61,63,65,68,72,75,78],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",96,0.15,2933093.01,{"key":56,"score":29,"weight":53,"raw":18},"growth",{"key":58,"score":59,"weight":60,"raw":19},"conversion",97,0.1,{"key":62,"score":29,"weight":53,"raw":20},"competition",{"key":64,"score":29,"weight":60,"raw":20},"brandShare",{"key":66,"score":67,"weight":60,"raw":21},"qualityGap",17,{"key":69,"score":70,"weight":71,"raw":22},"reviewMoat",20,0.05,{"key":73,"score":74,"weight":60,"raw":28},"returns",98,{"key":76,"score":77,"weight":71,"raw":23},"avgPrice",48,{"key":79,"score":80,"weight":71,"raw":81},"priceRange",42,0.42015503875968996,{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":200},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197],{"week":90,"volume":91},"2025-11-02",18863,{"week":93,"volume":94},"2025-11-09",20000,{"week":96,"volume":97},"2025-11-16",29582,{"week":99,"volume":100},"2025-11-23",115471,{"week":102,"volume":103},"2025-11-30",76397,{"week":105,"volume":106},"2025-12-07",76592,{"week":108,"volume":109},"2025-12-14",65858,{"week":111,"volume":112},"2025-12-21",65368,{"week":114,"volume":115},"2025-12-28",43584,{"week":117,"volume":118},"2026-01-04",68298,{"week":120,"volume":121},"2026-01-11",46282,{"week":123,"volume":124},"2026-01-18",44442,{"week":126,"volume":127},"2026-01-25",58799,{"week":129,"volume":130},"2026-02-01",57685,{"week":132,"volume":133},"2026-02-08",55295,{"week":135,"volume":136},"2026-02-15",41612,{"week":138,"volume":139},"2026-02-22",38098,{"week":141,"volume":142},"2026-03-01",38016,{"week":144,"volume":145},"2026-03-08",42707,{"week":147,"volume":148},"2026-03-15",35472,{"week":150,"volume":151},"2026-03-22",31182,{"week":153,"volume":154},"2026-03-29",30538,{"week":156,"volume":157},"2026-04-05",31619,{"week":159,"volume":160},"2026-04-12",32044,{"week":162,"volume":163},"2026-04-19",26433,{"week":165,"volume":166},"2026-04-26",23707,{"week":168,"volume":169},"2026-05-03",22756,{"week":171,"volume":172},"2026-05-10",22281,{"week":174,"volume":175},"2026-05-17",19594,{"week":177,"volume":178},"2026-05-24",17901,{"week":180,"volume":181},"2026-05-31",16882,{"week":183,"volume":184},"2026-06-07",16929,{"week":186,"volume":187},"2026-06-14",19532,{"week":189,"volume":190},"2026-06-21",15958,{"week":192,"volume":193},"2026-06-28",21430,{"week":195,"volume":196},"2026-07-05",13016,{"week":198,"volume":199},"2026-07-12",16137,false,null,{"top":203,"otherBrandCount":29,"otherClickShare":29},[204,207],{"brand":205,"clickShare":206},"Aquaphor",0.8635,{"brand":208,"clickShare":209},"Vaseline",0.1366,[211,222,231,241],{"asin":212,"title":213,"brand":205,"imageUrl":214,"price":215,"rating":216,"reviews":217,"clickShare90":218,"clickShare360":219,"launchDate":220,"amazonUrl":221},"B09RYRCXKM","Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ileQL2XVL.jpg",9.25,4.8,15738,0.6882,0.6558,"2022-02-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09RYRCXKM",{"asin":223,"title":224,"brand":208,"imageUrl":225,"price":25,"rating":226,"reviews":227,"clickShare90":209,"clickShare360":228,"launchDate":229,"amazonUrl":230},"B084PJZ1TM","Vaseline All-Over Body Balm Stick 3-Pack Non-Greasy Fragrance-Free Moisturizer Travel-Size Lotion 1.4 Oz Ea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-fZTRaRTL.jpg",4.7,3803,0.0897,"2020-01-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB084PJZ1TM",{"asin":232,"title":233,"brand":205,"imageUrl":234,"price":24,"rating":235,"reviews":236,"clickShare90":237,"clickShare360":238,"launchDate":239,"amazonUrl":240},"B07SRRLVQ1","Aquaphor Lip Repair Stick Moisturizing Lip Balm Pack Relieves Dryness 0.17 Oz Stick Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BN7KxawtL.jpg",4.6,27718,0.0916,0.1321,"2019-05-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07SRRLVQ1",{"asin":242,"title":243,"brand":205,"imageUrl":244,"price":245,"rating":216,"reviews":246,"clickShare90":247,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B09R69GFKG","Aquaphor Baby Healing Balm Stick With Avocado Oil and Shea Butter 0.65 Oz Stick","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411r1jayK6L.jpg",9.62,4521,0.0837,0.1224,"2022-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09R69GFKG",{"love":252,"hate":323,"returnReasons":391},[253,260,267,274,281,288,295,302,309,316],{"topic":254,"percentOfMentions":255,"verbatims":256},"Moist\u002FDry",0.22579999999999997,[257,258,259],"Good moisturizer","Very Moisturizing","Very moisturizing",{"topic":261,"percentOfMentions":262,"verbatims":263},"Ease Of Use",0.1277,[264,265,266],"easy to put on","Easy to Use","Easy to put on",{"topic":268,"percentOfMentions":269,"verbatims":270},"Quality-Overall",0.1042,[271,272,273],"Fabulous product","Great product & works fast","Great quality",{"topic":275,"percentOfMentions":276,"verbatims":277},"Soft Feel",0.047,[278,279,280],"Silky smooth","It glides on soooo smoothly","Smooth",{"topic":282,"percentOfMentions":283,"verbatims":284},"Adhesion\u002FStickiness",0.045,[285,286,287],"its great stick","Easy stick","Not overly sticky",{"topic":289,"percentOfMentions":290,"verbatims":291},"Ease Of Application",0.0449,[292,293,294],"Apply as needed","Easy to apply","Easy application",{"topic":296,"percentOfMentions":297,"verbatims":298},"Suitability Dry Skin",0.0441,[299,300,301],"it helps my dry skin","It works great for dry skin","Excellent for dry skin",{"topic":303,"percentOfMentions":304,"verbatims":305},"Suitability Combination Skin",0.030699999999999998,[306,307,308],"Really good for my skin","so it is ideal for sensitive skin","Great product for skin",{"topic":310,"percentOfMentions":311,"verbatims":312},"Efficiency",0.0297,[313,314,315],"Effective","Use it for everything","It works well",{"topic":317,"percentOfMentions":318,"verbatims":319},"Smell",0.028900000000000002,[320,321,322],"Amazing Scent","fragrance-free","It goes on smooth with no annoying fragrance or taste",[324,330,337,344,351,358,365,372,378,384],{"topic":254,"percentOfMentions":325,"verbatims":326},0.2275,[327,328,329],"Not moisturizing","Not very moisturizing","Definitely doesn't moisturize",{"topic":331,"percentOfMentions":332,"verbatims":333},"Value For Money",0.1043,[334,335,336],"Waste of money","A little pricey","Price is a bit high",{"topic":338,"percentOfMentions":339,"verbatims":340},"Allergies",0.0451,[341,342,343],"then became severely irritated",".I get a rash","Itchy rash",{"topic":345,"percentOfMentions":346,"verbatims":347},"Size-Overall",0.0412,[348,349,350],"Huge","EXTREMELY SMALL","Tiny stick",{"topic":352,"percentOfMentions":353,"verbatims":354},"Durability",0.040999999999999995,[355,356,357],"Will only last 1 time for whole body use","It doesnt last more than 1 hour","Doesn't last",{"topic":359,"percentOfMentions":360,"verbatims":361},"Thickness",0.0332,[362,363,364],"while the balm stick lacks the thickness of the liquid","Comes on thinner than the regular container","not very thick",{"topic":366,"percentOfMentions":367,"verbatims":368},"Functionality-Overall",0.031,[369,370,371],"Applicator will not twist up so cannot be used","Didn't work for me","M. Doesnt work for me",{"topic":282,"percentOfMentions":373,"verbatims":374},0.0304,[375,376,377],"Not really a stick","it was sticky and annoying","the stick doesn't stay up when applying",{"topic":261,"percentOfMentions":379,"verbatims":380},0.0194,[381,382,383],"Makes it very inconvenient to use","Hard to put on","Not too useful",{"topic":385,"percentOfMentions":386,"verbatims":387},"Product Condition",0.0181,[388,389,390],"The item was delivered used","I must have got an item that was old because it was dry","product was used",[392,394,396,398,400,403,405,407,410,413],{"reason":345,"pct":393},0.1604,{"reason":254,"pct":395},0.1389,{"reason":282,"pct":397},0.1336,{"reason":366,"pct":399},0.0951,{"reason":401,"pct":402},"Advertised Vs Actual Product",0.08960000000000001,{"reason":331,"pct":404},0.0842,{"reason":385,"pct":406},0.0487,{"reason":408,"pct":409},"Defective Material\u002FParts",0.0417,{"reason":411,"pct":412},"Texture\u002FConsistency-Overall",0.0368,{"reason":317,"pct":414},0.020499999999999997,[416,421,426,431,435,440,445,450,455,459],{"term":417,"volume":418,"growthQoq":419,"conversionRate":420},"aquaphor stick",840566,-0.5481,0.1997,{"term":422,"volume":423,"growthQoq":424,"conversionRate":425},"vaseline stick",313867,-0.4691,0.0377,{"term":427,"volume":428,"growthQoq":429,"conversionRate":430},"aquaphor healing balm stick",163696,-0.7763,0.1673,{"term":30,"volume":432,"growthQoq":433,"conversionRate":434},49832,-0.2756,0.0106,{"term":436,"volume":437,"growthQoq":438,"conversionRate":439},"aquaphor stick balm",44824,-0.1935,0.2163,{"term":441,"volume":442,"growthQoq":443,"conversionRate":444},"vaseline all over body balm stick",28108,-0.4489,0.0447,{"term":446,"volume":447,"growthQoq":448,"conversionRate":449},"vaseline stick balm",24907,-0.314,0.0349,{"term":451,"volume":452,"growthQoq":453,"conversionRate":454},"aquaphor balm stick",26563,-0.4958,0.1447,{"term":456,"volume":94,"growthQoq":457,"conversionRate":458},"vaseline body balm",-0.4996,0.0348,{"term":460,"volume":461,"growthQoq":462,"conversionRate":463},"aquaphor balm",17261,-0.3599,0.0889,[465,472,477,483,488,493],{"title":466,"href":467,"score":468,"verdict":469,"marketSize":470,"growth90":471},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":473,"href":474,"score":468,"verdict":469,"marketSize":475,"growth90":476},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":478,"href":479,"score":468,"verdict":480,"marketSize":481,"growth90":482},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":484,"href":485,"score":468,"verdict":469,"marketSize":486,"growth90":487},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":489,"href":490,"score":468,"verdict":480,"marketSize":491,"growth90":492},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":494,"href":495,"score":496,"verdict":469,"marketSize":497,"growth90":498},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[500,507,510,517,524,531,538,545,552,559,566,573,580,587,594,601,608,615,622,629],{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":508,"marketSizeTotal":509},10978,8129370268,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":578,"marketSizeTotal":579},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":581,"label":582,"slug":583,"href":584,"nichesTracked":585,"marketSizeTotal":586},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":599,"marketSizeTotal":600},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":613,"marketSizeTotal":614},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":616,"label":617,"slug":618,"href":619,"nichesTracked":620,"marketSizeTotal":621},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":623,"label":624,"slug":625,"href":626,"nichesTracked":627,"marketSizeTotal":628},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":630,"label":631,"slug":632,"href":633,"nichesTracked":35,"marketSizeTotal":634},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]