---
title: "Products — lotion bar - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lotion-bar/products"
last_updated: "2026-08-11T19:49:24.706Z"
locale: en
meta:
  description: "Niche score 57/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lotion bar - Flapen"
---

# **lotion bar**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 25Conversion 24Competition 80Returns 97Price range 70Avg price 79Brand share 77Review moat 46Quality gap 78

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.51**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$5.00–$38.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,911.75**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$93K**

$93K/yr · 300K searches

## Products