---
title: "Lotion Bar — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lotion-bar"
last_updated: "2026-08-11T13:12:42.868Z"
locale: en
meta:
description: "Niche score 57/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $93K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lotion Bar — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **lotion bar**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 23Growth 25Conversion 24Competition 80Returns 97Price range 70Avg price 79Brand share 77Review moat 46Quality gap 78
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.00–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,911.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$93K**
$93K/yr · 300K searches
According to Flapen's Amazon United States niche tracking, lotion bar is a $93K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lotion bar market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#637**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**159**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**36%**
- Moon Valley Organics26% - Avital's Apiaries14% - HANNI7% - Zum6% - Pacifica5% - Honey House Naturals5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lotion-bar/trend)
## **Top lotion bar search terms**
- **lotion bar**115K/yr+3.5%1.7% conv. - **lush massage bar lotion**16K/yr+337.4%0.2% conv. - **moon valley organics**25K/yr-15.5%5.3% conv. - **solid lotion**18K/yr-23.1%1.6% conv. - **lotion bars for women**21K/yr-34.3%2.0% conv. - **solid lotion bar**15K/yr-18.6%1.9% conv. - **lotion bars**11K/yr-31.1%1.1% conv. - **bar lotion**8K/yr-14.4%1.5% conv. - **body lotion bar**8K/yr-5.0%2.4% conv. - **body stone lotion bar**20K/yr-60.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lotion-bar/search-terms)
## **Top lotion bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moon Valley Organics Herbal Lotion Bar in Coconut Lemon Moon Melt Bar Calendula and Comfrey Beeswax Heal and Restore Chapped Skin Soothing**Moon Valley Organics**$17.69**4.3★885 rev](https://www.amazon.com/dp/B014RJMW28) [2**Moon Valley Organics Herbal Lotion Bar in Bergamot Geranium Moon Melt Bar Calendula and Comfrey Beeswax Heal and Restore Chapped Skin Soothing**Moon Valley Organics**$17.60**4.3★885 rev](https://www.amazon.com/dp/B014RJRLHE) [3**HANNI Fatty Body Moisturizer Stick with Fatty Acids Travel Size Friendly Solid Lotion for Plumping and Hydration Fragrance-Free and Safe for Sensitive Skin 2.5 oz**HANNI**$26.87**4.3★480 rev](https://www.amazon.com/dp/B0D7NSQX4X) [4**Avitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent**Avital's Apiaries**$10.49**3.7★14 rev](https://www.amazon.com/dp/B0GSSDXK84) [5**Zum Indigo Wild Body Balm - Body Moisturizer for Women & Men - Includes Goats Milk Shea Butter & More - Natural Skin Moisturizer - Frankincense & Myrrh - 2.5 oz**Zum**$12.07**4.6★1,564 rev](https://www.amazon.com/dp/B000DIN3GC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent**Avital's Apiaries**$10.49**14 rev4mo ago](https://www.amazon.com/dp/B0GSSDXK84) [**Jergens Lavender Lotion Bursts Squishy Star-Shaped Moisturizer Bursts Gifts for Teen Girls or Boys 38 Ct**Jergens**$7.43**1,805 rev1y ago](https://www.amazon.com/dp/B0FKBXTLJZ) [**QUR SeaFoam Jasmine Body Balm 100g with Bamboo Tray for Bathroom Luxurious**QUR**$9.84**47 rev1y ago](https://www.amazon.com/dp/B0FCDP2SK6) [**Pacifica Vanilla Butter Moisturizing Balm Stick Solid Body Lotion for Instant Dry Skin Relief Moisture Balm Shea Butter & Vanilla Formula Vegan & Cruelty-Free Clean Skincare 2.5 oz**Pacifica**$10.73**2,004 rev1y ago](https://www.amazon.com/dp/B0DYF2DZZZ) [**Avitals Apiaries Solid Lotion Bar in Tin for Dry Skin Beeswax & Plant Butter Moisturizer Pocket Size No Spill Travel Balm for Hands & Body Uplifting Citrus Herbal Scent Hope Springs**Avital's Apiaries**$11.13**41 rev1y ago](https://www.amazon.com/dp/B0DFDQRQ52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent**Avital's Apiaries**$10.49**3.7★**▲ 370%**](https://www.amazon.com/dp/B0GSSDXK84) [**Jergens Lavender Lotion Bursts Squishy Star-Shaped Moisturizer Bursts Gifts for Teen Girls or Boys 38 Ct**Jergens**$7.43**4.1★**▲ 75%**](https://www.amazon.com/dp/B0FKBXTLJZ) [**Pacifica Vanilla Butter Moisturizing Balm Stick Solid Body Lotion for Instant Dry Skin Relief Moisture Balm Shea Butter & Vanilla Formula Vegan & Cruelty-Free Clean Skincare 2.5 oz**Pacifica**$10.73**4.2★**▲ 66%**](https://www.amazon.com/dp/B0DYF2DZZZ) [**Zum Indigo Wild Body Balm - Body Moisturizer for Women & Men - Includes Goats Milk Shea Butter & More - Natural Skin Moisturizer - Frankincense & Myrrh - 2.5 oz**Zum**$12.07**4.6★**▲ 59%**](https://www.amazon.com/dp/B000DIN3GC) [**Nopalera Botanical Lotion Bar - Plant-Based Cactus Moisturizer with Prickly Pear Oil & Tangerine Oil Deeply Moisturizing Vegan Natural Citrus Fragrance 2.2 oz.**Nopalera**$29.68**3.9★**▲ 53%**](https://www.amazon.com/dp/B09T1YX9GB)
**~~View all trending →~~**
## **What buyers say about lotion bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Amazing Scent”*
**Moist/Dry**15%
*“Great moisturizer”*
**Ease Of Use**9%
*“Easy to Use”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**6%
*“keeps your skin soft”*
**Suitability Dry Skin**5%
*“Doesn't dry out skin”*
**Suitability Combination Skin**3%
*“so it is ideal for sensitive skin”*
**Ease Of Application**3%
*“Apply as needed”*
**Value For Money**2%
*“Good value”*
**Efficiency**2%
*“is effective”*
### **What buyers complain about **
**Smell**15%
*“Bad smell”*
**Value For Money**10%
*“Not worth the price”*
**Size-Overall**8%
*“EXTREMELY SMALL”*
**Moist/Dry**8%
*“isnt very moisturizing”*
**Allergies**5%
*“Irritating”*
**Texture/Consistency-Overall**3%
*“I felt like it was to slimy”*
**Oily/Greasy**3%
*“A bit greasy”*
**Durability**2%
*“It breaks up”*
**Adhesion/Stickiness**2%
*“Not really a stick”*
**Advertised Vs Actual Product**2%
*“Not as pictured in the listing”*
### **Top return reasons **
**Smell**22%
**Size-Overall**14%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**7%
**Moist/Dry**6%
**Functionality-Overall**6%
**Value For Money**5%
**Product Condition**4%
**Defective Material/Parts**4%
**Oily/Greasy**4%
## **Common questions**
- **Is lotion bar profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the lotion bar niche?**
- 25 brands and 159 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in lotion bar?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for lotion bar peak?**
- Demand peaks in Jan–Feb–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lotion bar niche?**
- Listings span $5.00–$38.00; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.
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