---
title: "Loreal Volumetry — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loreal-volumetry"
last_updated: "2026-08-11T11:31:51.846Z"
locale: en
meta:
description: "Niche score 33/100 · $5K/yr market · 16K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $5K/yr market · 16K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal Volumetry — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **loreal volumetry**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 11Conversion 18Competition 24Returns 98Price range 76Avg price 95Brand share 6Review moat 25Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.81–$41.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,234.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$5K**
$5K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, loreal volumetry is a $5K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal volumetry market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **113 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**5%**
- L'Oréal Professionnel Paris43% - L'Oreal Paris39% - K184% - COLOR WOW3% - Kitsch3% - RUSK3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.
600400Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loreal-volumetry/trend)
## **Top loreal volumetry search terms**
- **loreal volumetry**9K/yr-24.5%1.1% conv. - **loreal volumetry shampoo**4K/yr-35.1%1.2% conv. - **loreal volumetry volume spray**3K/yr-26.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loreal-volumetry/search-terms)
## **Top loreal volumetry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$54720%$1K30%$2K40%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Everstrong Thickening Tonic 5.1 Fluid Ounce**L'Oreal Paris**$13.41**4.3★240 rev](https://www.amazon.com/dp/B00AREI4U2) [2**LOral Professionnel Paris Pro Longer Thickening Shampoo - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine**L'Oréal Professionnel Paris**$41.31**4.6★1,351 rev](https://www.amazon.com/dp/B097HLJKVB) [3**LOreal Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Enhances Hair Shine & Vibrancy Sulfate Free & Vegan**L'Oréal Professionnel Paris**$40.71**4.6★3,634 rev](https://www.amazon.com/dp/B097J8HV5B) [4**LOreal Paris Thickening Sulfate Free Shampoo Thickens + Strengthens Thin Fragile Hair Hair Care with Rosemary Leaf EverPure 8.5 Fl Oz (Packaging May Vary)**L'Oreal Paris**$9.63**4.6★5,429 rev](https://www.amazon.com/dp/B01M0OX5NU) [5**LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold**L'Oréal Professionnel Paris**$31.71**4.2★1,698 rev](https://www.amazon.com/dp/B07PFNS9LX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Root Hair Volume Spray - Lightweight Hair Volumizer for Instant Lift and Fullness | Hair Thickening Spray With Rosemary and Biotin | Soft Touchable Volume Finish - 5oz**Kitsch**$18.31**367 rev6mo ago](https://www.amazon.com/dp/B0GFFVDY83) [**K18 AstroLift Reparative Volume Spray 2-Day Hair Thickening + Hold For Thin Fine Fragile Hair Non-Sticky Non-Crunchy Humidity-Resistant Volumizing Spray 1.6 Fl Oz**K18**$21.81**778 rev11mo ago](https://www.amazon.com/dp/B0FM66872V) [**LOreal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine 10.1 Oz**L'Oréal Professionnel Paris**$35.62**7,730 rev11mo ago](https://www.amazon.com/dp/B094DHJ3X3) [**COLOR WOW Raise the Root Thicken + Lift Spray 1.7 fl oz All-Day Volume for Fine Flat Hair without Dulling Color**COLOR WOW**$11.94**16,149 rev3y ago](https://www.amazon.com/dp/B0CBQRSGYP) [**LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold**L'Oréal Professionnel Paris**$31.71**1,698 rev3y ago](https://www.amazon.com/dp/B07PFNS9LX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K18 AstroLift Reparative Volume Spray 2-Day Hair Thickening + Hold For Thin Fine Fragile Hair Non-Sticky Non-Crunchy Humidity-Resistant Volumizing Spray 1.6 Fl Oz**K18**$21.81**4.4★**▲ 239%**](https://www.amazon.com/dp/B0FM66872V) [**LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold**L'Oréal Professionnel Paris**$31.71**4.2★**▲ 97%**](https://www.amazon.com/dp/B07PFNS9LX) [**Kitsch Root Hair Volume Spray - Lightweight Hair Volumizer for Instant Lift and Fullness | Hair Thickening Spray With Rosemary and Biotin | Soft Touchable Volume Finish - 5oz**Kitsch**$18.31**4.2★**▲ 86%**](https://www.amazon.com/dp/B0GFFVDY83) [**OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz**OUAI**$31.00**4.5★**▲ 61%**](https://www.amazon.com/dp/B084BW599K) [**COLOR WOW Raise the Root Thicken + Lift Spray 1.7 fl oz All-Day Volume for Fine Flat Hair without Dulling Color**COLOR WOW**$11.94**4.2★**▲ 48%**](https://www.amazon.com/dp/B0CBQRSGYP)
**~~View all trending →~~**
## **What buyers say about loreal volumetry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“fresh fragrance”*
**Suitability Straight Hair**10%
*“I have fine straight hair”*
**Quality-Overall**10%
*“Good line of products”*
**Hair Growth**7%
*“It added noticeable volume and left my hair feeling soft and smooth”*
**Hair Styling**7%
*“Keeps the curls great”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Great price”*
**Soft Feel**4%
*“also very soft”*
**Thickness**2%
*“Good for thickness”*
**Cleansing**2%
*“It cleans beautifully”*
### **What buyers complain about **
**Value For Money**16%
*“It's expensive”*
**Hair Related**9%
*“Made my hair go flat”*
**Smell**9%
*“Do not like smell”*
**Functionality-Overall**8%
*“Not effective”*
**Size-Overall**4%
*“the bottle is TINY”*
**Suitability Short Hair**4%
*“Doesn't do a thing for my hair”*
**Oily/Greasy**4%
*“Greasy hair”*
**Moist/Dry**3%
*“dry as other shampoos have with same description”*
**Quality-Overall**2%
*“Not as good as Id hoped”*
**Suitability Straight Hair**2%
*“feels like its not in your hair”*
### **Top return reasons **
**Smell**17%
**Leak-Proof**11%
**Advertised Vs Actual Product**10%
**Suitability Short Hair**7%
**Functionality-Overall**7%
**Moist/Dry**5%
**Suitability Straight Hair**5%
**Oily/Greasy**5%
**Damage/Burn Hair**3%
**Hair Related**3%
## **Common questions**
- **Is loreal volumetry profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the loreal volumetry niche?**
- 8 brands and 42 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in loreal volumetry?**
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.4%.
- **When does demand for loreal volumetry peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the loreal volumetry niche?**
- Listings span $6.81–$41.31; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 4,235 reviews — the moat a new listing must climb.
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