---
title: "Search terms — loreal hair dye dark brown - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loreal-hair-dye-dark-brown/search-terms"
last_updated: "2026-08-11T15:57:07.024Z"
locale: en
meta:
  description: "Niche score 54/100 · $265K/yr market · 512K searches/yr. A deep review moat (17,067 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $265K/yr market · 512K searches/yr. A deep review moat (17,067 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — loreal hair dye dark brown - Flapen"
---

# **loreal hair dye dark brown**

**Worth a look**

Shows low returns (0.4%), but a deep review moat (17,067 avg reviews) keeps it on the watch list.

Market size 49Growth 24Conversion 40Competition 80Returns 98Price range 60Avg price 78Brand share 36Review moat 18Quality gap 63

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.20**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.38–$148.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$265K**

$265K/yr · 512K searches

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,066.83**

avg incumbent reviews — the moat a new listing must climb

## Search terms