---
title: "Loreal Hair Dye Dark Brown — $265K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loreal-hair-dye-dark-brown"
last_updated: "2026-08-11T13:22:30.814Z"
locale: en
meta:
description: "Niche score 54/100 · $265K/yr market · 512K searches/yr. A deep review moat (17,067 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $265K/yr market · 512K searches/yr. A deep review moat (17,067 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Loreal Hair Dye Dark Brown — $265K/yr Amazon US Niche (2026) - Flapen"
---
# **loreal hair dye dark brown**
**Worth a look**
Shows low returns (0.4%), but a deep review moat (17,067 avg reviews) keeps it on the watch list.
Market size 49Growth 24Conversion 40Competition 80Returns 98Price range 60Avg price 78Brand share 36Review moat 18Quality gap 63
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.38–$148.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$265K**
$265K/yr · 512K searches
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,066.83**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, loreal hair dye dark brown is a $265K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal hair dye dark brown market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$243K–$324K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**13%**
- L'Oreal Paris54% - Clairol10% - Schwarzkopf8% - COLORCHARM6% - Garnier5% - REVLON4% - Open — no brand owns it (9 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -2.0% search growth over the last 90 days.
23K18KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loreal-hair-dye-dark-brown/trend)
## **Top loreal hair dye dark brown search terms**
- **ash blonde hair dye**144K/yr+0.8%2.9% conv. - **ash blonde**38K/yr-6.2%1.3% conv. - **light ash blonde hair dye**25K/yr+68.5%4.1% conv. - **light blonde hair dye**33K/yr+5.5%2.6% conv. - **loreal hair color blonde**35K/yr-10.2%4.7% conv. - **tinte rubio cenizo claro**21K/yr+13.0%1.5% conv. - **champagne blonde hair color**23K/yr+5.2%4.7% conv. - **medium ash blonde hair dye**13K/yr+90.6%3.9% conv. - **light ash blonde hair color**35K/yr-53.5%3.2% conv. - **loreal blonde hair color**17K/yr+1.9%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loreal-hair-dye-dark-brown/search-terms)
## **Top loreal hair dye dark brown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$8.66**4.6★61,919 rev](https://www.amazon.com/dp/B000YJR5DM) [2**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit**L'Oreal Paris**$12.56**4.5★56,448 rev](https://www.amazon.com/dp/B00006JN4L) [3**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit**L'Oreal Paris**$12.51**4.5★56,448 rev](https://www.amazon.com/dp/B000KOUGJ6) [4**LOreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde**L'Oreal Paris**$11.67**4.5★15,548 rev](https://www.amazon.com/dp/B08HNZ359X) [5**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**4.5★856 rev](https://www.amazon.com/dp/B0DW5PF74D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Keratin Blonde Hair Dye 11.01 High Lift Natural Cool Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.93**100 rev7mo ago](https://www.amazon.com/dp/B0G2ZQ93VC) [**YSNSTYLE-PureStyle 3.4 fl oz(100ml) Hair Color Cream Ammonia-Low Permanent Ash Blonde Hair Dye with Nourishing Deep Cool Blonde Long-Lasting Fade-Resistant Color At-Home Salon Quality Hair Coloring**ysnstyle**$8.59**320 rev11mo ago](https://www.amazon.com/dp/B0FLVV38YF) [**COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.**COLORCHARM**$9.80**856 rev1y ago](https://www.amazon.com/dp/B0DW5PF74D) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 70 Medium Ash Blonde (Pack of 3)**REVLON**$14.29**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTX8JHQ) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1**Clairol**$11.53**2,621 rev1y ago](https://www.amazon.com/dp/B0DP1LGKZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YSNSTYLE-PureStyle 3.4 fl oz(100ml) Hair Color Cream Ammonia-Low Permanent Ash Blonde Hair Dye with Nourishing Deep Cool Blonde Long-Lasting Fade-Resistant Color At-Home Salon Quality Hair Coloring**ysnstyle**$8.59**4.0★**▲ 132%**](https://www.amazon.com/dp/B0FLVV38YF) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$8.66**4.6★**▲ 120%**](https://www.amazon.com/dp/B000YJR5DM) [**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit**L'Oreal Paris**$12.56**4.5★**▲ 69%**](https://www.amazon.com/dp/B00006JN4L) [**Schwarzkopf Keratin Blonde Hair Dye 11.01 High Lift Natural Cool Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.93**4.4★**▲ 45%**](https://www.amazon.com/dp/B0G2ZQ93VC) [**Madison Reed Radiant Hair Color Kit - 9NA Medium Cool Blonde with Ash Undertones (Pisa Blonde) Permanent Hair Dye Superior Gray Coverage & Dimensional Color | PPD-Free & Ammonia-Free 1 Pack**Madison Reed**$32.12**4.1★**▲ 30%**](https://www.amazon.com/dp/B09VCBM7DW)
**~~View all trending →~~**
## **What buyers say about loreal hair dye dark brown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Lovely shade”*
**Quality-Overall**10%
*“Excellent product”*
**Soft Feel**6%
*“Leaves hair soft”*
**Value For Money**5%
*“Great value”*
**Suitability Colored Hair**5%
*“My favorite hair color”*
**Wig/Artificial Hair Quality**4%
*“Cute wig”*
**Smell**4%
*“No lingering bad smells”*
**Ease Of Use**3%
*“Easy to Use”*
**Advertised Vs Actual Product**3%
*“Exactly what I was looking for”*
**Coverage**3%
*“Good coverage”*
### **What buyers complain about **
**Color**29%
*“much darker than expected”*
**Suitability Colored Hair**17%
*“Terrible hair color”*
**Functionality-Overall**6%
*“Did not work”*
**Hair Related**5%
*“Harsh on hair”*
**Value For Money**4%
*“Waste of money”*
**Smell**3%
*“Very strong smell”*
**Wig/Artificial Hair Quality**3%
*“Horrible wig”*
**Suitability Short Hair**2%
*“Not good for hair”*
**Coverage**2%
*“Coverage Issue”*
**Advertised Vs Actual Product**2%
*“Didnt look anything like the photo”*
### **Top return reasons **
**Color**38%
**Suitability Colored Hair**21%
**Advertised Vs Actual Product**9%
**Wig/Artificial Hair Quality**6%
**Functionality-Overall**4%
**Leak-Proof**3%
**Product Condition**2%
**Value For Money**2%
**Hair Related**1%
**Size-Overall**1%
## **Common questions**
- **Is loreal hair dye dark brown profitable to sell on Amazon United States?**
- The niche generates $265K/yr across 54 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the loreal hair dye dark brown niche?**
- 15 brands and 133 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in loreal hair dye dark brown?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- **What does it cost to enter the loreal hair dye dark brown niche?**
- Listings span $6.38–$148.02; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 17,067 reviews — the moat a new listing must climb.
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