---
title: "Loreal Faux Brow Pen — $665K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loreal-faux-brow-pen"
last_updated: "2026-08-11T19:50:09.515Z"
locale: en
meta:
description: "Niche score 47/100 · $665K/yr market · 946K searches/yr · $11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $665K/yr market · 946K searches/yr · $11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal Faux Brow Pen — $665K/yr Amazon US Niche (2026) - Flapen"
---
# **loreal faux brow pen**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 15Conversion 67Competition 46Returns 82Price range 28Avg price 47Brand share 3Review moat 20Quality gap 83
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$665K**
$665K/yr · 946K searches
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.61**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$7.76–$17.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****14,095.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loreal faux brow pen is a $665K/yr Amazon United States market (946K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal faux brow pen market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$581K–$697K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**80**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**0%**
- L'Oreal Paris47% - NYX PROFESSIONAL MAKEUP24% - iMethod23% - MOOMARTO3% - Generic2% - Espoce1%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -19.4% search growth over the last 90 days.
35K25KHoliday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, May, Jun · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loreal-faux-brow-pen/trend)
## **Top loreal faux brow pen search terms**
- **imethod eyebrow pen**134K/yr-36.8%5.2% conv. - **loreal faux brow pen**155K/yr-40.6%6.0% conv. - **nyx brow pen**49K/yr+24.9%3.5% conv. - **nyx lift and snatch brow tint pen**47K/yr+6.0%5.4% conv. - **loreal brow**47K/yr-9.8%5.5% conv. - **nyx eyebrow pen**39K/yr+19.8%3.6% conv. - **loreal eyebrow**45K/yr+0.7%5.3% conv. - **faux brow loreal**63K/yr-35.4%5.9% conv. - **diamalfi pencil para cejas**22K/yr+53.8%0.3% conv. - **loreal brow pen**71K/yr-29.5%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loreal-faux-brow-pen/search-terms)
## **Top loreal faux brow pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$33K10%$67K15%$100K20%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz**L'Oreal Paris**$9.98**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPCTKF1) [2**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz**L'Oreal Paris**$9.74**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPFGHPW) [3**NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen Espresso**NYX PROFESSIONAL MAKEUP**$11.88**4.4★32,249 rev](https://www.amazon.com/dp/B08MRMLTKQ) [4**iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown**iMethod**$14.77**4.3★1,825 rev](https://www.amazon.com/dp/B0F4N6QYC3) [5**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Light Brunette 0.04 Fl Oz**L'Oreal Paris**$9.92**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPDLDY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette**MOOMARTO**$9.54**83 rev2mo ago](https://www.amazon.com/dp/B0GYQVN7SK) [**NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso**NYX PROFESSIONAL MAKEUP**$12.66**689 rev2mo ago](https://www.amazon.com/dp/B0FZCKFRGT) [**2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)**Generic**$17.76**17 rev6mo ago](https://www.amazon.com/dp/B0GCJ6T8NG) [**Faux Brow Microblading Eyebrow Pencil with Hair Like Strokes Double-Brush Tip Filling Eyebrow Pen for Women Fast & Precise & Pigmented Makeup Great for Sparse and Full Brows(03 Dark Brown)**MOOMARTO**$8.82**298 rev11mo ago](https://www.amazon.com/dp/B0FLXSTRHX) [**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz**L'Oreal Paris**$9.98**6,661 rev1y ago](https://www.amazon.com/dp/B0DZPCTKF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso**NYX PROFESSIONAL MAKEUP**$12.66**4.0★**▲ 438%**](https://www.amazon.com/dp/B0FZCKFRGT) [**2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)**Generic**$17.76**2.2★**▲ 429%**](https://www.amazon.com/dp/B0GCJ6T8NG) [**Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette**MOOMARTO**$9.54**4.2★**▲ 427%**](https://www.amazon.com/dp/B0GYQVN7SK) [**NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen Gray Black**NYX PROFESSIONAL MAKEUP**$12.04**4.4★**▲ 135%**](https://www.amazon.com/dp/B00LMYTSP6) [**LOreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil Ultra-Fine Mechanical Pencil Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps Dark Brunette 0.11 Ounce (Pack of 2)**L'Oreal Paris**$17.29**4.5★**▲ 108%**](https://www.amazon.com/dp/B06WLN6CR5)
**~~View all trending →~~**
## **What buyers say about loreal faux brow pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Goes on easy”*
**Color**15%
*“Color is accurate”*
**Quality-Overall**12%
*“flawless”*
**Durability**8%
*“it's very durable”*
**Ease Of Application**8%
*“Easy application”*
**Smudge Resistance**4%
*“lasts all day without smudging”*
**Value For Money**4%
*“Good price”*
**Eyelash Quality**2%
*“separates my lashes nicely”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
**Water Resistance**2%
*“water proof”*
### **What buyers complain about **
**Color**17%
*“Disappointed in the color”*
**Moist/Dry**16%
*“All dried up”*
**Durability**6%
*“Doesnt last”*
**Functionality-Overall**5%
*“Didn't work well for me”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**3%
*“Low quality for the price”*
**Ease Of Use**3%
*“Difficult to use”*
**Leak-Proof**3%
*“Leaking”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Thickness**3%
*“Way too thick”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Moist/Dry**7%
**Product Condition**2%
**Defective Material/Parts**2%
**Leak-Proof**1%
**Ease Of Application**1%
**Quality-Overall**1%
**Ease Of Use**1%
## **Common questions**
- **Is loreal faux brow pen profitable to sell on Amazon United States?**
- The niche generates $665K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the loreal faux brow pen niche?**
- 6 brands and 80 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in loreal faux brow pen?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.6%.
- **When does demand for loreal faux brow pen peak?**
- Demand peaks in Mar–May–Jun; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the loreal faux brow pen niche?**
- Listings span $7.76–$17.76; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 14,096 reviews — the moat a new listing must climb.
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