---
title: "Loofah on a Stick — $798K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loofah-on-a-stick"
last_updated: "2026-08-11T11:32:49.441Z"
locale: en
meta:
description: "Niche score 52/100 · $798K/yr market · 623K searches/yr. Prices mostly outside the sweet spot ($4.79–$14.18) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $798K/yr market · 623K searches/yr. Prices mostly outside the sweet spot ($4.79–$14.18) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Loofah on a Stick — $798K/yr Amazon US Niche (2026) - Flapen"
---
# **loofah on a stick**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($4.79–$14.18) keeps it on the watch list.
Market size 73Growth 26Conversion 96Competition 24Returns 97Price range 0Avg price 28Brand share 49Review moat 24Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$798K**
$798K/yr · 623K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.30**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,823.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.79–$14.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, loofah on a stick is a $798K/yr Amazon United States market (623K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loofah on a stick market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$744K–$930K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**21%**
- Amazon Basics39% - HONOMA13% - Backski10% - EcoTools9% - Evmliy6% - VWMYQ3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loofah-on-a-stick/trend)
## **Top loofah on a stick search terms**
- **loofah with handle**335K/yr+6.4%11.1% conv. - **loofah on a stick**49K/yr-14.8%11.0% conv. - **shower loofah with handle**24K/yr-4.8%8.6% conv. - **back sponge for shower**20K/yr+14.7%4.8% conv. - **bath sponge with handle**23K/yr-11.5%5.4% conv. - **back sponge**16K/yr+2.6%3.1% conv. - **shower sponge with handle**18K/yr-0.2%6.7% conv. - **luffa with handle**15K/yr-19.6%10.8% conv. - **loofah stick**15K/yr-10.2%10.3% conv. - **long handle loofah**13K/yr+14.4%6.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loofah-on-a-stick/search-terms)
## **Top loofah on a stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$80K20%$160K30%$239K40%$319K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge**Amazon Basics**$4.79**4.6★2,148 rev](https://www.amazon.com/dp/B0BMQ6NSHL) [2**Shower Body Brush with Bristles and Loofah Back Scrubber Bath Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Wet or Dry Men and Women (Blue)**HONOMA**$9.66**4.4★26,056 rev](https://www.amazon.com/dp/B07G43Q2KJ) [3**Backski Back Scrubber Anti Slip for Shower Shower Brush Long Handle with Stiff and Soft Bristles Body Exfoliator for Bath or Dry Brush(Blue)**Backski**$10.05**4.6★24,753 rev](https://www.amazon.com/dp/B0B1HK4WNC) [4**EcoTools EcoPouf Bath Brush Loofah Brush for Bath & Shower Made with Long Handle & Recycled Soft Netting for Gentle Exfoliation Back Brush for Men & Women Eco-Friendly & Cruelty-Free 1 Count**EcoTools**$6.98**4.6★1,204 rev](https://www.amazon.com/dp/B098JZH6QJ) [5**Evmliy Back Scrubber for Shower Loofah Sponge Brush Exfoliating Body Long Handle Scrub Brush for Shower with Loofah on a Stick for Back Use Bathing Accessories Body Brushes (2Pack)**Evmliy**$6.65**4.1★2,099 rev](https://www.amazon.com/dp/B0BD7K714W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EcoTools Sea Gems EcoPouf Bath Brush Gentle Exfoliating Body Scrubber for Shower Cleansing & Smoothing Recycled Netting Loofah with Long Handle Vegan & Cruelty-Free 1 Count**EcoTools**$6.86**57 rev5mo ago](https://www.amazon.com/dp/B0G4V9KMVT) [**CYMPHW Back Scrubber for Shower 15.7 Loofah with Handle Back Shower Brush with Bristles and Loofah Dry Brushing Body Brush for Cleanse Back and Hard to Reach Areas with Curved Long Handle**CYMPHW**$11.79**576 rev12mo ago](https://www.amazon.com/dp/B0FHVHYW4H) [**2Pack Back Scrubber for Shower Loofah with Long Handle Shower Brush for Body 17 Loofah on a Stick for Men Women Bathing Accessories Scrubber Sponge for Exfoliating Bath Brushes (Beige & Green)**NICEMOVIC**$6.52**1,276 rev1y ago](https://www.amazon.com/dp/B0D1VD1K9C) [**Silicone Back Scrubber for Shower 17in Lengthen Long Handle Body Brush Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam Long Handle Back Scrubber for Men**VWMYQ**$14.18**4,106 rev2y ago](https://www.amazon.com/dp/B0D6RG7MM8) [**Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge**Amazon Basics**$4.79**2,148 rev2y ago](https://www.amazon.com/dp/B0BMQ6NSHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EcoTools Sea Gems EcoPouf Bath Brush Gentle Exfoliating Body Scrubber for Shower Cleansing & Smoothing Recycled Netting Loofah with Long Handle Vegan & Cruelty-Free 1 Count**EcoTools**$6.86**4.5★**▲ 243%**](https://www.amazon.com/dp/B0G4V9KMVT) [**Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge**Amazon Basics**$4.79**4.6★**▲ 50%**](https://www.amazon.com/dp/B0BMQ6NSHL) [**Backski Back Scrubber Anti Slip for Shower Shower Brush Long Handle with Stiff and Soft Bristles Body Exfoliator for Bath or Dry Brush(Blue)**Backski**$10.05**4.6★**▲ 16%**](https://www.amazon.com/dp/B0B1HK4WNC) [**Back Loofah Scrub Loofah Sponge Long Handle Loofah Shower Bath Brush On a Stick Body Scrub Brush Scrubber Loofah Exfoliating Body Eco-Friendly Sponge**Rainlily Wen**$9.73**4.0★**▲ 12%**](https://www.amazon.com/dp/B0C9917F14) [**2Pack Back Scrubber for ShowerPIPUHA Loofah Sponge Shower Brush Using Body Exfoliating with Long Handle Loofah on a Stick for Men Women Bathing Accessories for Body Brushes (Blue and White)**PIPUHA**$8.41**4.0★**— 1%**](https://www.amazon.com/dp/B0BL1JMR7M)
**~~View all trending →~~**
## **What buyers say about loofah on a stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The build quality is solid”*
**Soft Feel**9%
*“The bristles are soft”*
**Ease Of Cleaning**9%
*“Cleans easily”*
**Value For Money**9%
*“Great Value”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Efficiency**8%
*“It works satisfactorily”*
**Brush Quality**7%
*“Good quality brush”*
**Durability**5%
*“Durable and cute”*
**Ease Of Use**5%
*“EASY TO USE”*
**Size-Overall**3%
*“The fit was perfect”*
### **What buyers complain about **
**Durability**16%
*“Broke within a month”*
**Size-Overall**10%
*“Too short”*
**Quality-Overall**9%
*“Cheaply made”*
**Ease Of Cleaning**7%
*“I did not get the clean feeling I had hoped for”*
**Hard Feel**7%
*“well rough i suppose”*
**Strength**4%
*“Very flimsy”*
**Ease Of Use**3%
*“VERY DIFFICULT to open”*
**Grip**3%
*“Handle is very limp”*
**Value For Money**3%
*“Not worth it”*
**Functionality-Overall**3%
*“not functional”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**14%
**Hard Feel**8%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Material Quality**6%
**Durability**5%
**Functionality-Overall**4%
**Stiffness**3%
**Soft Feel**3%
## **Common questions**
- **Is loofah on a stick profitable to sell on Amazon United States?**
- The niche generates $798K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the loofah on a stick niche?**
- 14 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in loofah on a stick?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for loofah on a stick peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the loofah on a stick niche?**
- Listings span $4.79–$14.18; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 5,823 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)