---
title: "Trend — loma shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loma-shampoo-and-conditioner/trend"
last_updated: "2026-08-11T17:45:49.983Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.5M/yr market · 380K searches/yr · $31.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.5M/yr market · 380K searches/yr · $31.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — loma shampoo and conditioner - Flapen"
---

# **loma shampoo and conditioner**

**Launch it**

A $1.5M/yr market growing +5.5% this quarter with returns at 0.6% — clears our launch bar.

Market size 86Growth 32Conversion 95Competition 55Returns 97Price range 95Avg price 95Brand share 0Review moat 47Quality gap 23

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$31.52**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.83–$64.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 380K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,779.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend