---
title: "Loma Shampoo and Conditioner — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loma-shampoo-and-conditioner"
last_updated: "2026-08-11T13:14:40.445Z"
locale: en
meta:
description: "Niche score 59/100 · $1.5M/yr market · 380K searches/yr · $31.52 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.5M/yr market · 380K searches/yr · $31.52 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Loma Shampoo and Conditioner — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **loma shampoo and conditioner**
**Launch it**
A $1.5M/yr market growing +5.5% this quarter with returns at 0.6% — clears our launch bar.
Market size 86Growth 32Conversion 95Competition 55Returns 97Price range 95Avg price 95Brand share 0Review moat 47Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$31.52**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.83–$64.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 380K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,779.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loma shampoo and conditioner is a $1.5M/yr Amazon United States market (380K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loma shampoo and conditioner market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#559**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 98%
**Open market**
**0%**
- Loma97% - Loma Hair Care3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loma-shampoo-and-conditioner/trend)
## **Top loma shampoo and conditioner search terms**
- **loma shampoo and conditioner**146K/yr+5.4%13.0% conv. - **loma**68K/yr+14.3%8.0% conv. - **loma shampoo**73K/yr+13.3%16.8% conv. - **loma hair products**74K/yr-11.3%8.5% conv. - **loma moisturizing shampoo**6K/yr+49.3%17.0% conv. - **loma nourishing shampoo**3K/yr+42.2%19.4% conv. - **loma hair**5K/yr-16.2%5.5% conv. - **loma shampoo and conditioner set**4K/yr+1.4%13.1% conv. - **loma shampoo nourishing**368/yr-4.8%21.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loma-shampoo-and-conditioner/search-terms)
## **Top loma shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$59K8%$119K12%$178K16%$238K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce**Loma**$36.12**4.7★3,702 rev](https://www.amazon.com/dp/B07CKYZNLV) [2**Loma Hair Care Moisturizing Shampoo & Treatment Duo 12 Fl Oz each**Loma**$33.44**4.7★4,102 rev](https://www.amazon.com/dp/B07CJ61BD1) [3**Loma Hair Care Moisturizing Shampoo & Treatment Duo**Loma**$62.05**4.7★4,102 rev](https://www.amazon.com/dp/B07CJ61W74) [4**LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 33 Ounce (Liter)**Loma**$64.24**4.7★3,702 rev](https://www.amazon.com/dp/B07CJF1D7X) [5**Loma Moisturizing Shampoo 12 Ounce**Loma**$19.56**4.7★2,041 rev](https://www.amazon.com/dp/B01786DRBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loma Hair Care Fortifying Reparative Tonic 3.4 Fl Oz**Loma**$29.14**1,537 rev7y ago](https://www.amazon.com/dp/B07P5D1GPL) [**Loma Hair Care Violet Shampoo Violet Conditioner Duo 12 Fl Oz 2 Count (Pack of 1)**Loma**$37.87**1,519 rev7y ago](https://www.amazon.com/dp/B07HF88NWJ) [**LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce**Loma**$36.12**3,702 rev8y ago](https://www.amazon.com/dp/B07CKYZNLV) [**Loma Hair Care Moisturizing Shampoo & Treatment Duo**Loma**$62.05**4,102 rev8y ago](https://www.amazon.com/dp/B07CJ61W74) [**LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 33 Ounce (Liter)**Loma**$64.24**3,702 rev8y ago](https://www.amazon.com/dp/B07CJF1D7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Loma Moisturizing Shampoo 12 Ounce**Loma**$19.56**4.7★**▲ 35%**](https://www.amazon.com/dp/B01786DRBM) [**Loma Hair Care Moisturizing Shampoo & Treatment Duo**Loma**$62.05**4.7★**▲ 31%**](https://www.amazon.com/dp/B07CJ61W74) [**LOMA Daily Shampoo (clear formula) and Daily Conditioner (DUO PACK) 12 Ounce Each**Loma**$34.00**4.4★**▲ 30%**](https://www.amazon.com/dp/B07CJL2F84) [**Loma Moisturizing Treatment Conditioner 12 Ounce**Loma**$22.23**4.8★**▲ 14%**](https://www.amazon.com/dp/B00B4JZ4IE) [**LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce**Loma**$36.12**4.7★**— 6%**](https://www.amazon.com/dp/B07CKYZNLV)
**~~View all trending →~~**
## **What buyers say about loma shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Makes it silky smooth and smell amazing”*
**Quality-Overall**13%
*“Luxurious products”*
**Soft Feel**12%
*“Smooth”*
**Value For Money**5%
*“well worth it”*
**Weight Light**4%
*“Lightweight”*
**Hair Styling**4%
*“This product gives volume without sacrificing smoothing and shine”*
**Moist/Dry**4%
*“Keeps my dry hair moisturized”*
**Suitability Straight Hair**3%
*“Great shampoo for thin hair”*
**Cleansing**3%
*“My hair feels clean, soft, and frizz-free every time”*
**Suitability Curly Hair**2%
*“by far the best oil Ive use on my thick curly hair”*
### **What buyers complain about **
**Value For Money**15%
*“Expensive”*
**Hair Related**10%
*“It tangles my hair is the worst way”*
**Allergies**7%
*“I cant use it as Zi have allergies”*
**Moist/Dry**6%
*“I have color treated hair which has become dry”*
**Quality-Overall**5%
*“not as good as others that I have tried”*
**Advertised Vs Actual Product**3%
*“Giving it 4 stars because this ad is misleading”*
**Smell**3%
*“Smelled like orange cleaner that you use for housekeeping”*
**Color**3%
*“It is not a white Crème”*
**Oily/Greasy**3%
*“y hair looking greasy”*
**Weight Heavy**3%
*“Was to heavy for my hair”*
### **Top return reasons **
**Smell**24%
**Moist/Dry**11%
**Suitability Short Hair**8%
**Advertised Vs Actual Product**8%
**Oily/Greasy**7%
**Value For Money**6%
**Functionality-Overall**5%
**Size-Overall**3%
**Weight Heavy**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is loma shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 23 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Launch it (59/100).
- **How competitive is the loma shampoo and conditioner niche?**
- 2 brands and 6 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loma shampoo and conditioner?**
- Top complaints mined from reviews: Value For Money, Hair Related, Allergies. The return rate is 0.6%.
- **When does demand for loma shampoo and conditioner peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the loma shampoo and conditioner niche?**
- Listings span $18.83–$64.24; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.
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