---
title: "Loma Nourishing Oil Treatment — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loma-nourishing-oil-treatment"
last_updated: "2026-08-11T14:31:48.038Z"
locale: en
meta:
description: "Niche score 40/100 · $164K/yr market · 52K searches/yr · $34.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $164K/yr market · 52K searches/yr · $34.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loma Nourishing Oil Treatment — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **loma nourishing oil treatment**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 84Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 42Quality gap 17
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.23–$50.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,345**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$164K**
$164K/yr · 52K searches
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loma nourishing oil treatment is a $164K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loma nourishing oil treatment market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$205K–$274K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Loma100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loma-nourishing-oil-treatment/trend)
## **Top loma nourishing oil treatment search terms**
- **loma hair oil**33K/yr-3.1%7.5% conv. - **loma nourishing oil treatment**15K/yr-0.6%15.7% conv. - **loma oil**4K/yr+11.3%11.8% conv. - **loma nourishing oil treatment for hair**186/yr+247.1%20.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loma-nourishing-oil-treatment/search-terms)
## **Top loma nourishing oil treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$33K40%$66K60%$98K80%$131K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Loma Hair Care Nourishing Oil Treatment 3.4 Fl Oz**Loma**$27.23**4.8★3,888 rev](https://www.amazon.com/dp/B00GLICF9O) [2**LOMA Nourishing Oil Treatment 8.45 Ounce**Loma**$50.98**4.8★3,888 rev](https://www.amazon.com/dp/B00BBO926M) [3**LOMA Nourishing Oil Treatment Light**Loma**$29.43**4.6★68 rev](https://www.amazon.com/dp/B0CSZWZZ6K) [4**Loma Hair Care Fortifying Reparative Tonic 3.4 Fl Oz**Loma**$29.18**4.7★1,536 rev](https://www.amazon.com/dp/B07P5D1GPL)
### **Newest**
by launch date
[**LOMA Nourishing Oil Treatment Light**Loma**$29.43**68 rev2y ago](https://www.amazon.com/dp/B0CSZWZZ6K) [**Loma Hair Care Fortifying Reparative Tonic 3.4 Fl Oz**Loma**$29.18**1,536 rev7y ago](https://www.amazon.com/dp/B07P5D1GPL) [**Loma Hair Care Nourishing Oil Treatment 3.4 Fl Oz**Loma**$27.23**3,888 rev9y ago](https://www.amazon.com/dp/B00GLICF9O) [**LOMA Nourishing Oil Treatment 8.45 Ounce**Loma**$50.98**3,888 rev15y ago](https://www.amazon.com/dp/B00BBO926M)
### **Trending**
90-day click momentum
[**Loma Hair Care Nourishing Oil Treatment 3.4 Fl Oz**Loma**$27.23**4.8★**— 4%**](https://www.amazon.com/dp/B00GLICF9O) [**LOMA Nourishing Oil Treatment 8.45 Ounce**Loma**$50.98**4.8★**— 3%**](https://www.amazon.com/dp/B00BBO926M) [**Loma Hair Care Fortifying Reparative Tonic 3.4 Fl Oz**Loma**$29.18**4.7★**▼ 20%**](https://www.amazon.com/dp/B07P5D1GPL) [**LOMA Nourishing Oil Treatment Light**Loma**$29.43**4.6★**▼ 23%**](https://www.amazon.com/dp/B0CSZWZZ6K)
## **What buyers say about loma nourishing oil treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“This oil smells amazing”*
**Soft Feel**17%
*“It makes my hair soft”*
**Value For Money**15%
*“it is worth the money”*
**Quality-Overall**10%
*“Great product”*
**Suitability Curly Hair**10%
*“by far the best oil Ive use on my thick curly hair”*
**Moist/Dry**9%
*“My hair went from dry to nice and soft”*
**Brightness/Shine/Glow**4%
*“Smooth, shiny”*
**Durability**2%
*“Great product, last a long time because you do not use much each time”*
**Hair Styling**2%
*“leaves your hair feeling wonderful”*
### **What buyers complain about **
**Allergies**13%
*“I cant use it as Zi have allergies”*
**Oily/Greasy**13%
*“With other oils my hair ends up super greasy”*
**Smell**13%
*“Strong Odor”*
**Quality-Overall**8%
*“Quality not quantity”*
**Durability**6%
*“every time I buy it the pump breaks soon after”*
**Value For Money**6%
*“Also, it is way overpriced for the amount you get and the pump issue”*
**Ease Of Cleaning**6%
*“That makes a mess”*
### **Top return reasons **
**Smell**34%
**Oily/Greasy**14%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**4%
**Size-Overall**4%
**Suitability Short Hair**3%
**Weight Heavy**3%
## **Common questions**
- **Is loma nourishing oil treatment profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 4 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the loma nourishing oil treatment niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loma nourishing oil treatment?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.9%.
- **When does demand for loma nourishing oil treatment peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the loma nourishing oil treatment niche?**
- Listings span $27.23–$50.98; the average listing price is $34.20 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.
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