---
title: "Loccitane Verbena — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loccitane-verbena"
last_updated: "2026-08-11T12:26:03.970Z"
locale: en
meta:
description: "Niche score 42/100 · $120K/yr market · 89K searches/yr · $13.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $120K/yr market · 89K searches/yr · $13.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loccitane Verbena — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **loccitane verbena**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 35Conversion 86Competition 12Returns 98Price range 62Avg price 65Brand share 0Review moat 35Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.78–$33.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,956.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$120K**
$120K/yr · 89K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loccitane verbena is a $120K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loccitane verbena market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$173K–$207K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#476**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- L'OCCITANE93% - Pre de Provence3% - Yardley3% - Bisous De Provence2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loccitane-verbena/trend)
## **Top loccitane verbena search terms**
- **loccitane soap**45K/yr+0.6%8.7% conv. - **loccitane bar soap**12K/yr-2.9%8.4% conv. - **loccitane soap bar**9K/yr+34.4%8.8% conv. - **lemon verbena soap**7K/yr+20.2%2.6% conv. - **l occitane soap**7K/yr+21.5%6.8% conv. - **verbena soap**6K/yr-7.8%2.8% conv. - **loccitane verbena soap**3K/yr+48.2%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loccitane-verbena/search-terms)
## **Top loccitane verbena products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOccitane Shea Verbena Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.66**4.5★2,396 rev](https://www.amazon.com/dp/B08LKFKNJX) [2**LOCCITANE Shea Milk Sensitive Skin Extra Rich Soap 8.80 fl oz**L'OCCITANE**$16.50**4.5★2,396 rev](https://www.amazon.com/dp/B08LG1KT5P) [3**LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$16.51**4.5★2,396 rev](https://www.amazon.com/dp/B0G2XQXKP8) [4**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.59**4.5★2,396 rev](https://www.amazon.com/dp/B08LKVT34F) [5**LOCCITANE Shea Milk Sensitive Skin Extra Rich Soap 3.50 fl oz**L'OCCITANE**$11.37**4.5★2,396 rev](https://www.amazon.com/dp/B08LKB5QHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$16.51**2,396 rev2mo ago](https://www.amazon.com/dp/B0G2XQXKP8) [**LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$17.90**2,396 rev2mo ago](https://www.amazon.com/dp/B0G2XTKC61) [**LOccitane Cherry Blossom Perfumed Soap 1.70 fl oz**L'OCCITANE**$7.30**205 rev4y ago](https://www.amazon.com/dp/B09V3BPTFV) [**LOccitane Shea Verbena Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.66**2,396 rev5y ago](https://www.amazon.com/dp/B08LKFKNJX) [**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.59**2,396 rev5y ago](https://www.amazon.com/dp/B08LKVT34F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$16.51**4.5★**▲ 141%**](https://www.amazon.com/dp/B0G2XQXKP8) [**LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$17.90**4.5★**▲ 140%**](https://www.amazon.com/dp/B0G2XTKC61) [**LOccitane Shea Hands & Body Lavender Liquid Soap 10.10 fl. oz**L'OCCITANE**$33.62**4.6★**▲ 62%**](https://www.amazon.com/dp/B0834YQNVQ) [**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.59**4.5★**▲ 36%**](https://www.amazon.com/dp/B08LKVT34F) [**Pre de Provence Artisanal Soap Bar Natural French Skincare Enriched with Organic Shea Butter Quad Milled for Rich Smooth & Moisturizing Lather Olive Oil & Lavender 12.3 Ounce**Pre de Provence**$11.43**4.6★**▲ 28%**](https://www.amazon.com/dp/B00BWNGLS4)
**~~View all trending →~~**
## **What buyers say about loccitane verbena**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“clean scent”*
**Quality-Overall**6%
*“high quality soap”*
**Soft Feel**5%
*“Feels so soft on my skin”*
**Moist/Dry**5%
*“does not dry out my skin”*
**Lather**5%
*“Soap is easy to hold and lathers well”*
**Size-Overall**3%
*“Loved the 8.5 oz size”*
**Value For Money**3%
*“Also, this is VERY large bar of soap, so I am not disappointed by the price”*
**Suitability Dry Skin**2%
*“Really lathers and gentle on my skin while moisturizing”*
**Cleansing**1%
*“I do feel my face is clean after”*
**Suitability Combination Skin**1%
*“I like the way my skin feels after using it”*
### **What buyers complain about **
**Smell**25%
*“It does not smell”*
**Size-Overall**20%
*“WARNING: This L'OCCITANE soap is VERY SMALL”*
**Value For Money**12%
*“a big waste of money”*
**Allergies**5%
*“It must have chemicals that irritate women”*
**Moist/Dry**4%
*“Dried my hands, elbows, knees, and feet out”*
**Quality-Overall**4%
*“overall not as great as reviews indicate”*
**Advertised Vs Actual Product**3%
*“Doesnt match description”*
**Ease Of Use**3%
*“very difficult to use it now”*
**Hard Feel**2%
*“This soap is mushy”*
**Suitability Dry Skin**2%
*“it doesn't dry out my skin”*
### **Top return reasons **
**Smell**44%
**Size-Overall**34%
**Advertised Vs Actual Product**11%
**Product Condition**5%
**Value For Money**3%
**Defective Material/Parts**1%
**Moist/Dry**1%
**Residue**1%
**Adhesion/Stickiness**1%
**Leak-Proof**1%
## **Common questions**
- **Is loccitane verbena profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the loccitane verbena niche?**
- 4 brands and 33 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loccitane verbena?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for loccitane verbena peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the loccitane verbena niche?**
- Listings span $3.78–$33.62; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 2,956 reviews — the moat a new listing must climb.
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