---
title: "Trend — loccitane lavender - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loccitane-lavender/trend"
last_updated: "2026-08-11T14:09:37.260Z"
locale: en
meta:
  description: "Niche score 44/100 · $25K/yr market · 15K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $25K/yr market · 15K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — loccitane lavender - Flapen"
---

# **loccitane lavender**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 79Conversion 76Competition 6Returns 94Price range 86Avg price 95Brand share 0Review moat 36Quality gap 32

**Avg price**

**Incredible****$23.59**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.57–$40.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+68.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,911.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$25K**

$25K/yr · 15K searches

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend