---
title: "Loccitane Lavender — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loccitane-lavender"
last_updated: "2026-08-11T13:11:58.245Z"
locale: en
meta:
description: "Niche score 44/100 · $25K/yr market · 15K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $25K/yr market · 15K searches/yr · $23.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loccitane Lavender — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **loccitane lavender**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 79Conversion 76Competition 6Returns 94Price range 86Avg price 95Brand share 0Review moat 36Quality gap 32
**Avg price**
**Incredible****$23.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.57–$40.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+68.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,911.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$25K**
$25K/yr · 15K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loccitane lavender is a $25K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loccitane lavender market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#538**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- L'OCCITANE100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +68.8% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loccitane-lavender/trend)
## **Top loccitane lavender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$7K45%$11K60%$15K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz**L'OCCITANE**$40.46**4.6★1,351 rev](https://www.amazon.com/dp/B005I4WBDM) [2**LOCCITANE Lavender Shower Gel 8.40 fl oz**L'OCCITANE**$24.88**4.7★5,203 rev](https://www.amazon.com/dp/B0B4T4BFJP) [3**LOccitane Lavender Hand Cream 2.60 oz**L'OCCITANE**$25.89**4.5★5,615 rev](https://www.amazon.com/dp/B094PB4H8G) [4**LOccitane Lavender Organic Body Lotion 8.4 Ounce**L'OCCITANE**$28.41**4.7★115 rev](https://www.amazon.com/dp/B016OM4IA0) [5**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.57**4.5★2,364 rev](https://www.amazon.com/dp/B08LKVT34F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz**L'OCCITANE**$13.06**5,615 rev2y ago](https://www.amazon.com/dp/B0CB1RD282) [**LOCCITANE Lavender Shower Gel 8.40 fl oz**L'OCCITANE**$24.88**5,203 rev3y ago](https://www.amazon.com/dp/B0B4T4BFJP) [**LOccitane Lavender Hand Cream 2.60 oz**L'OCCITANE**$25.89**5,615 rev4y ago](https://www.amazon.com/dp/B094PB4H8G) [**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.57**2,364 rev5y ago](https://www.amazon.com/dp/B08LKVT34F) [**LOccitane Protected Designation of Origin Lavender Essential Oil from Haute-Provence. 0.16 fl oz**L'OCCITANE**$20.89**120 rev9y ago](https://www.amazon.com/dp/B01HB04PWU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz**L'OCCITANE**$40.46**4.6★**▲ 73%**](https://www.amazon.com/dp/B005I4WBDM) [**LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz**L'OCCITANE**$13.06**4.5★**▲ 16%**](https://www.amazon.com/dp/B0CB1RD282) [**LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz**L'OCCITANE**$11.57**4.5★**— 5%**](https://www.amazon.com/dp/B08LKVT34F) [**LOCCITANE Lavender Shower Gel 8.40 fl oz**L'OCCITANE**$24.88**4.7★**▼ 25%**](https://www.amazon.com/dp/B0B4T4BFJP) [**LOccitane Lavender Hand Cream 2.60 oz**L'OCCITANE**$25.89**4.5★**▼ 40%**](https://www.amazon.com/dp/B094PB4H8G)
**~~View all trending →~~**
## **What buyers say about loccitane lavender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Great scent leaves skin soft and smooth”*
**Quality-Overall**14%
*“Great quality”*
**Moist/Dry**11%
*“Wonderful feeling lotion”*
**Soft Feel**9%
*“The best hand cream”*
**Allergies**4%
*“Delicate and hypo allergenic”*
**Gifting Purpose**3%
*“Gave it as a gift to my 92-year old neighbor”*
**De-Grease**3%
*“Wonderful scent absorbs quickly and not greasy”*
**Durability**3%
*“it is lasting”*
**Toxic/Chemical Free**3%
*“Its excellent on ingredients low risk of toxic chemicals”*
**Value For Money**3%
*“Worth the $$$ My favorite”*
### **What buyers complain about **
**Smell**39%
*“It does not smell”*
**Size-Overall**11%
*“small”*
**Product Condition**11%
*“Arrived used and almost half empty”*
**Moist/Dry**6%
*“extremely drying to skin”*
**Value For Money**6%
*“So perhaps thats why its pricey”*
### **Top return reasons **
**Smell**37%
**Product Condition**18%
**Size-Overall**16%
**Advertised Vs Actual Product**6%
**Moist/Dry**6%
**Value For Money**5%
**Texture/Consistency-Overall**2%
**Leak-Proof**2%
**Defective Material/Parts**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is loccitane lavender profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 7 tracked products. 90-day search growth is +68.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the loccitane lavender niche?**
- 1 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loccitane lavender?**
- Top complaints mined from reviews: Smell, Size-Overall, Product Condition. The return rate is 1.1%.
- **When does demand for loccitane lavender peak?**
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the loccitane lavender niche?**
- Listings span $11.57–$40.46; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 2,912 reviews — the moat a new listing must climb.
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