---
title: "Loccitane Deodorant — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loccitane-deodorant"
last_updated: "2026-08-11T13:11:59.679Z"
locale: en
meta:
description: "Niche score 48/100 · $161K/yr market · 55K searches/yr · $21.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $161K/yr market · 55K searches/yr · $21.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loccitane Deodorant — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **loccitane deodorant**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 45Conversion 96Competition 0Returns 98Price range 82Avg price 90Brand share 0Review moat 22Quality gap 70
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.42–$28.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$161K**
$161K/yr · 55K searches
**Review moat**
**Bad****9,104.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loccitane deodorant is a $161K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Oct. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loccitane deodorant market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$126K–$168K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- CLINIQUE75% - Kiehl's20% - Secret5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/loccitane-deodorant/trend)
## **Top loccitane deodorant search terms**
- **kiehls deodorant**18K/yr+13.5%2.4% conv. - **clinique deodorant for women**11K/yr+47.7%21.3% conv. - **clinique deodorant**9K/yr+17.5%16.6% conv. - **kiehls antiperspirant**4K/yr+10.0%1.7% conv. - **clinique antiperspirant-deodorant roll-on**3K/yr+41.6%23.9% conv. - **kiehls deodorant men**3K/yr-9.3%1.1% conv. - **clinique antiperspirant**3K/yr-12.3%21.9% conv. - **kiehls deodorant cream**2K/yr-35.9%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/loccitane-deodorant/search-terms)
## **Top loccitane deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$32K40%$64K60%$96K80%$128K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Antiperspirant-Deodorant Roll-On For All Skin Types | All-Day Underarm Protection Non-Staining + Non-Sticky**CLINIQUE**$22.71**4.5★745 rev](https://www.amazon.com/dp/B00181ESUS) [2**Kiehls Since 1851 All Over Deodorant Treatment - Whole Body Deodorant for Women and Men - 75ml**Kiehl's**$28.05**3.9★69 rev](https://www.amazon.com/dp/B0CVC392YT) [3**Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz**Secret**$12.42**4.6★26,500 rev](https://www.amazon.com/dp/B00HF3XSO0)
### **Newest**
by launch date
[**Kiehls Since 1851 All Over Deodorant Treatment - Whole Body Deodorant for Women and Men - 75ml**Kiehl's**$28.05**69 rev2y ago](https://www.amazon.com/dp/B0CVC392YT) [**Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz**Secret**$12.42**26,500 rev12y ago](https://www.amazon.com/dp/B00HF3XSO0) [**Clinique Antiperspirant-Deodorant Roll-On For All Skin Types | All-Day Underarm Protection Non-Staining + Non-Sticky**CLINIQUE**$22.71**745 rev18y ago](https://www.amazon.com/dp/B00181ESUS)
### **Trending**
90-day click momentum
[**Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz**Secret**$12.42**4.6★**— 7%**](https://www.amazon.com/dp/B00HF3XSO0) [**Clinique Antiperspirant-Deodorant Roll-On For All Skin Types | All-Day Underarm Protection Non-Staining + Non-Sticky**CLINIQUE**$22.71**4.5★**— 3%**](https://www.amazon.com/dp/B00181ESUS) [**Kiehls Since 1851 All Over Deodorant Treatment - Whole Body Deodorant for Women and Men - 75ml**Kiehl's**$28.05**3.9★**▼ 12%**](https://www.amazon.com/dp/B0CVC392YT)
## **What buyers say about loccitane deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Smells Good”*
**Value For Money**9%
*“Absolutely worth the money”*
**Efficiency**7%
*“quite effective”*
**Quality-Overall**7%
*“Great price for a quality product”*
**Allergies**6%
*“this doesn't irritate it”*
**Moist/Dry**4%
*“It also dries pretty fast”*
**Durability**3%
*“Long-lasting and effective deodorant”*
**Protection**2%
*“This may deliver strong protection”*
**Residue**2%
*“Its leaves no residue and the fragrance is fresh and clean”*
**Breathability**2%
*“Antiperspirant”*
### **What buyers complain about **
**Allergies**28%
*“Gave me a horrible rash”*
**Smell**25%
*“scent is so strong”*
**Functionality-Overall**8%
*“Did not do the job”*
**Value For Money**4%
*“It's expensive”*
**Skin Health**3%
*“It burned my skin”*
**Advertised Vs Actual Product**2%
*“Does not work for me as advertised”*
**Durability**2%
*“Doesn't last 100 hours”*
**Moist/Dry**2%
*“It does not keep me dry”*
**Sensitivity-Overall**2%
*“Do not use this if you have sensitive skin”*
**Side Effects**1%
*“after the first week of use I noticed a painful rash on my armpits”*
### **Top return reasons **
**Smell**39%
**Advertised Vs Actual Product**17%
**Functionality-Overall**12%
**Material Quality**5%
**Product Condition**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Protection**2%
**Size-Overall**2%
**Stain Resistance**1%
## **Common questions**
- **Is loccitane deodorant profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 3 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the loccitane deodorant niche?**
- 3 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loccitane deodorant?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- **When does demand for loccitane deodorant peak?**
- Demand peaks in Jun–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the loccitane deodorant niche?**
- Listings span $12.42–$28.05; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 9,105 reviews — the moat a new listing must climb.
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