---
title: "Search terms — loc shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loc-shampoo/search-terms"
last_updated: "2026-08-11T16:45:18.117Z"
locale: en
meta:
  description: "Niche score 56/100 · $179K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $179K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — loc shampoo - Flapen"
---

# **loc shampoo**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 26Conversion 53Competition 74Returns 97Price range 70Avg price 79Brand share 83Review moat 24Quality gap 37

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.47**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.29–$39.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$179K**

$179K/yr · 251K searches

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,991.71**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms