---
title: "Search terms — loc oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/loc-oil/search-terms"
last_updated: "2026-08-11T16:48:05.938Z"
locale: en
meta:
  description: "Niche score 50/100 · $103K/yr market · 127K searches/yr · $11.72 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $103K/yr market · 127K searches/yr · $11.72 avg price. Soft demand (-10.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — loc oil - Flapen"
---

# **loc oil**

**Worth a look**

Shows low returns (0.7%), but soft demand (-10.7% this quarter) keeps it on the watch list.

Market size 25Growth 20Conversion 75Competition 63Returns 96Price range 67Avg price 48Brand share 67Review moat 23Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$2.90–$39.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.72**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$103K**

$103K/yr · 127K searches

**Review moat**

**Bad****8,532.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms