---
title: "Trend — living proof thickening cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/living-proof-thickening-cream/trend"
last_updated: "2026-08-11T16:04:52.970Z"
locale: en
meta:
  description: "Niche score 45/100 · $231K/yr market · 149K searches/yr · $22.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $231K/yr market · 149K searches/yr · $22.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — living proof thickening cream - Flapen"
---

# **living proof thickening cream**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 20Conversion 73Competition 16Returns 98Price range 77Avg price 95Brand share 13Review moat 29Quality gap 50

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$22.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.00–$38.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$231K**

$231K/yr · 149K searches

**Review moat**

**Okay****3,647.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Trend