[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-living-proof-heat-protectant":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":181,"baselines":217,"demand":222,"seasonality":533,"brandShare":546,"products":555,"feedback":594,"searchTerms":745,"related":765,"lastUpdated":171},"e9c9a64e515984a6f9d87b08acc38d62","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":157,"sellerCount":142,"signals":172,"avgBsr":173,"pageQuality":166,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},169562,150297,3.0252,-0.3431,0.0418,1,4.5,2563,26.99,13.81,32.73,4,12500,0.0035,0,"living proof heat protectant","living-proof-heat-protectant","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fliving-proof-heat-protectant","Hair Sprays","2026-07-14T14:22:11.777263+00:00",[],193,10000,1500,2000,269900,337375,90,154,{"score":182,"verdict":183,"components":184},37,"skip",[185,190,192,196,198,200,203,208,211,214],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",35,0.15,169562.37,{"key":191,"score":135,"weight":188,"raw":155},"growth",{"key":193,"score":194,"weight":195,"raw":156},"conversion",52,0.1,{"key":197,"score":166,"weight":188,"raw":157},"competition",{"key":199,"score":166,"weight":195,"raw":157},"brandShare",{"key":201,"score":202,"weight":195,"raw":158},"qualityGap",42,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",39,0.05,2563.25,{"key":209,"score":210,"weight":195,"raw":165},"returns",98,{"key":212,"score":213,"weight":206,"raw":160},"avgPrice",95,{"key":215,"score":179,"weight":206,"raw":216},"priceRange",0.9371035940803384,{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.42,24.38,0.0215,115062,{"points":223,"droppedPartialWeek":532},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,381,384,387,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,490,493,496,499,502,505,508,511,514,517,520,523,526,529],{"week":225,"volume":226},"2024-07-21",3134,{"week":228,"volume":229},"2024-07-28",719,{"week":231,"volume":232},"2024-08-04",1294,{"week":234,"volume":235},"2024-08-11",1288,{"week":237,"volume":238},"2024-08-18",690,{"week":240,"volume":241},"2024-08-25",623,{"week":243,"volume":244},"2024-09-01",774,{"week":246,"volume":247},"2024-09-08",617,{"week":249,"volume":250},"2024-09-15",684,{"week":252,"volume":253},"2024-09-22",722,{"week":255,"volume":256},"2024-09-29",799,{"week":258,"volume":259},"2024-10-06",746,{"week":261,"volume":262},"2024-10-13",2961,{"week":264,"volume":265},"2024-10-20",783,{"week":267,"volume":268},"2024-10-27",843,{"week":270,"volume":271},"2024-11-03",956,{"week":273,"volume":274},"2024-11-10",965,{"week":276,"volume":277},"2024-11-17",1011,{"week":279,"volume":280},"2024-11-24",1287,{"week":282,"volume":283},"2024-12-01",1919,{"week":285,"volume":286},"2024-12-08",1511,{"week":288,"volume":289},"2024-12-15",1185,{"week":291,"volume":292},"2024-12-22",1078,{"week":294,"volume":295},"2024-12-29",1109,{"week":297,"volume":298},"2025-01-05",1159,{"week":300,"volume":301},"2025-01-12",955,{"week":303,"volume":304},"2025-01-19",942,{"week":306,"volume":307},"2025-01-26",966,{"week":309,"volume":310},"2025-02-02",892,{"week":312,"volume":313},"2025-02-09",887,{"week":315,"volume":316},"2025-02-16",898,{"week":318,"volume":319},"2025-02-23",1008,{"week":321,"volume":322},"2025-03-02",1240,{"week":324,"volume":325},"2025-03-09",889,{"week":327,"volume":328},"2025-03-16",836,{"week":330,"volume":107},"2025-03-23",{"week":332,"volume":333},"2025-03-30",1033,{"week":335,"volume":336},"2025-04-06",875,{"week":338,"volume":339},"2025-04-13",824,{"week":341,"volume":342},"2025-04-20",781,{"week":344,"volume":345},"2025-04-27",705,{"week":347,"volume":348},"2025-05-04",835,{"week":350,"volume":351},"2025-05-11",743,{"week":353,"volume":354},"2025-05-18",762,{"week":356,"volume":357},"2025-05-25",772,{"week":359,"volume":360},"2025-06-01",1096,{"week":362,"volume":363},"2025-06-08",931,{"week":365,"volume":366},"2025-06-15",1177,{"week":368,"volume":369},"2025-06-22",1241,{"week":371,"volume":372},"2025-06-29",1019,{"week":374,"volume":375},"2025-07-06",1003,{"week":377,"volume":378},"2025-07-13",3235,{"week":380,"volume":348},"2025-07-20",{"week":382,"volume":383},"2025-07-27",1225,{"week":385,"volume":386},"2025-08-03",1118,{"week":388,"volume":292},"2025-08-10",{"week":390,"volume":391},"2025-08-17",1234,{"week":393,"volume":394},"2025-08-24",1279,{"week":396,"volume":397},"2025-08-31",1206,{"week":399,"volume":400},"2025-09-07",1633,{"week":402,"volume":403},"2025-09-14",1176,{"week":405,"volume":406},"2025-09-21",2862,{"week":408,"volume":409},"2025-09-28",2494,{"week":411,"volume":412},"2025-10-05",2243,{"week":414,"volume":415},"2025-10-12",4693,{"week":417,"volume":418},"2025-10-19",3712,{"week":420,"volume":421},"2025-10-26",2257,{"week":423,"volume":424},"2025-11-02",2119,{"week":426,"volume":427},"2025-11-09",2512,{"week":429,"volume":430},"2025-11-16",2535,{"week":432,"volume":433},"2025-11-23",3065,{"week":435,"volume":436},"2025-11-30",4567,{"week":438,"volume":439},"2025-12-07",4403,{"week":441,"volume":442},"2025-12-14",4237,{"week":444,"volume":445},"2025-12-21",3756,{"week":447,"volume":448},"2025-12-28",3820,{"week":450,"volume":451},"2026-01-04",4855,{"week":453,"volume":454},"2026-01-11",4682,{"week":456,"volume":457},"2026-01-18",5215,{"week":459,"volume":460},"2026-01-25",4611,{"week":462,"volume":463},"2026-02-01",4665,{"week":465,"volume":466},"2026-02-08",4387,{"week":468,"volume":469},"2026-02-15",4083,{"week":471,"volume":472},"2026-02-22",4686,{"week":474,"volume":475},"2026-03-01",4427,{"week":477,"volume":478},"2026-03-08",3686,{"week":480,"volume":481},"2026-03-15",2511,{"week":483,"volume":484},"2026-03-22",2366,{"week":486,"volume":487},"2026-03-29",2518,{"week":489,"volume":159},"2026-04-05",{"week":491,"volume":492},"2026-04-12",2989,{"week":494,"volume":495},"2026-04-19",2897,{"week":497,"volume":498},"2026-04-26",2458,{"week":500,"volume":501},"2026-05-03",2434,{"week":503,"volume":504},"2026-05-10",2419,{"week":506,"volume":507},"2026-05-17",2263,{"week":509,"volume":510},"2026-05-24",1928,{"week":512,"volume":513},"2026-05-31",2216,{"week":515,"volume":516},"2026-06-07",2965,{"week":518,"volume":519},"2026-06-14",1585,{"week":521,"volume":522},"2026-06-21",1439,{"week":524,"volume":525},"2026-06-28",4499,{"week":527,"volume":528},"2026-07-05",2426,{"week":530,"volume":531},"2026-07-12",2465,false,[534,535,536,537,538,539,540,541,542,543,544,545],1.4718655589123868,1.3536002014098691,1.02472306143001,0.8869587109768379,0.8040729551303569,0.8924695087837081,0.9467522658610272,0.5488418932527693,0.6579948528589012,1.1479103726082578,1.0639476334340383,1.2877923240461004,{"top":547,"otherBrandCount":166,"otherClickShare":554},[548,551],{"brand":549,"clickShare":550},"Living Proof",0.9484999999999999,{"brand":552,"clickShare":553},"Amika",0.0515,1.1102230246251565e-16,[556,567,576,585],{"asin":557,"title":558,"brand":549,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B07XC9XZGN","Living Proof Perfect Hair Day Heat Styling Spray Smoothness for 48 Hours Heat Protection up to 450F Ultra-Fine Mist for Damp or Dry Hair 5.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F211FfuENkWL.jpg",28.95,4.6,1771,0.8217,0.7118,"2019-09-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07XC9XZGN",{"asin":568,"title":569,"brand":549,"imageUrl":570,"price":571,"rating":158,"reviews":572,"clickShare90":573,"clickShare360":574,"launchDate":350,"amazonUrl":575},"B0F3QP65H8","Living Proof Leave-In Conditioning Spray Hair Strengthening Detangler Spray for Women with Heat Protection For All Hair Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UDDQp2Y+L.jpg",32.49,149,0.076,0.1033,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F3QP65H8",{"asin":577,"title":578,"brand":552,"imageUrl":579,"price":161,"rating":580,"reviews":581,"clickShare90":553,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0F8PDRZGK","amika the shield anti-humidity spray 2.5oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PPG4Ue7wL.jpg",4.3,4866,0.0976,"2025-05-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8PDRZGK",{"asin":586,"title":587,"brand":549,"imageUrl":588,"price":162,"rating":561,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B00EX6BVO6","Living Proof Perfect Hair Day 5-in-1 Styling Treatment Conditions Smooths Volumizes Adds Shine Heat Protection up to 450F 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F215LOEpr3HL.jpg",3467,0.0508,0.0873,"2013-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00EX6BVO6",{"love":595,"hate":664,"returnReasons":723},[596,603,610,617,624,631,638,645,652,657],{"topic":597,"percentOfMentions":598,"verbatims":599},"Smell",0.2876,[600,601,602],"the smell is great and the product makes my hair look smooth and shiny","Smells good","it has a very pleasant light scent",{"topic":604,"percentOfMentions":605,"verbatims":606},"Quality-Overall",0.0987,[607,608,609],"Great quality","Amazing product","Overall, its not a terrible product,",{"topic":611,"percentOfMentions":612,"verbatims":613},"Soft Feel",0.0723,[614,615,616],"the smoothness it gives is incredible","My hair feels soft","It left my hair incredibly soft, smooth, and manageable",{"topic":618,"percentOfMentions":619,"verbatims":620},"Protection",0.0645,[621,622,623],"Hair protectant","Great heat protection without weighing hair down","Best heat protector ever",{"topic":625,"percentOfMentions":626,"verbatims":627},"Value For Money",0.0632,[628,629,630],"Worth the purchase","price is just as good","worth the money",{"topic":632,"percentOfMentions":633,"verbatims":634},"Suitability Curly Hair",0.059699999999999996,[635,636,637],"Makes my hair smooth and frizz free","I will say the product performs well in controlling the frizz","it does help with the frizz for sure",{"topic":639,"percentOfMentions":640,"verbatims":641},"Suitability Straight Hair",0.0565,[642,643,644],"Fine hair approved","I like my have to be straight","Great for thick hair",{"topic":646,"percentOfMentions":647,"verbatims":648},"Hair Styling",0.0323,[649,650,651],"Doesnt leave any residue on your hair","LOVEE my holy grail product","Very excited that my hair finally looks sleek like I want it to look",{"topic":653,"percentOfMentions":647,"verbatims":654},"Wrinkle",[655,656],"Works well and helps frizz","It stops frizziness",{"topic":658,"percentOfMentions":659,"verbatims":660},"Weight Light",0.030600000000000002,[661,662,663],"This hair treatment has a lightweight feel","Lightweight Styling Primer","very lightweight",[665,672,678,684,691,697,703,710,715,719],{"topic":666,"percentOfMentions":667,"verbatims":668},"Functionality-Overall",0.1288,[669,670,671],"The pump itself doesn't work","it simply wont spray right","Didn't work for me",{"topic":625,"percentOfMentions":673,"verbatims":674},0.1061,[675,676,677],"Costly","OVER PRICED","It's expensive",{"topic":597,"percentOfMentions":679,"verbatims":680},0.0909,[681,682,683],"has an odd smell","The scent was overwhelming","Overpowering scent",{"topic":685,"percentOfMentions":686,"verbatims":687},"Size-Overall",0.0758,[688,689,690],"so its quite small","Small bottle for prize","I left off one star because I wish it was larger",{"topic":692,"percentOfMentions":686,"verbatims":693},"Oily\u002FGreasy",[694,695,696],"itll make your hair look greasy","Sadly makes my hair feel greasy","Made my hair very greasy. yes I used the product correctly",{"topic":698,"percentOfMentions":686,"verbatims":699},"Moist\u002FDry",[700,701,702],"Makes hair super dry","hair was still frizzy","dried my hair out",{"topic":704,"percentOfMentions":705,"verbatims":706},"Suitability Short Hair",0.060599999999999994,[707,708,709],"Doesnt work for my fine hair","It didnt work for my hair at all","My hair is very fine and thin and this just doesn't work for me",{"topic":711,"percentOfMentions":712,"verbatims":713},"Product Condition",0.030299999999999997,[714],"Used before shipped",{"topic":716,"percentOfMentions":712,"verbatims":717},"Grip",[718],"Literally slips and glides through any knots",{"topic":720,"percentOfMentions":712,"verbatims":721},"Hard Feel",[722],"Hard Pass",[724,727,729,731,733,735,737,739,741,743],{"reason":725,"pct":726},"Advertised Vs Actual Product",0.1426,{"reason":685,"pct":728},0.1186,{"reason":666,"pct":730},0.11359999999999999,{"reason":704,"pct":732},0.102,{"reason":625,"pct":734},0.08869999999999999,{"reason":597,"pct":736},0.08710000000000001,{"reason":698,"pct":738},0.049800000000000004,{"reason":639,"pct":740},0.0365,{"reason":692,"pct":742},0.034,{"reason":744,"pct":647},"Hair Related",[746,751,755,760],{"term":747,"volume":748,"growthQoq":749,"conversionRate":750},"living proof heat protectant spray",104127,-0.3897,0.0991,{"term":167,"volume":752,"growthQoq":753,"conversionRate":754},17793,-0.0203,0.0404,{"term":756,"volume":757,"growthQoq":758,"conversionRate":759},"living proof perfect hair day heat styling spray",14188,-0.146,0.0905,{"term":761,"volume":762,"growthQoq":763,"conversionRate":764},"living proof heat styling spray",14189,-0.5077,0.0882,[766,773,778,784,789,794],{"title":767,"href":768,"score":769,"verdict":770,"marketSize":771,"growth90":772},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":774,"href":775,"score":769,"verdict":770,"marketSize":776,"growth90":777},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":779,"href":780,"score":769,"verdict":781,"marketSize":782,"growth90":783},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":785,"href":786,"score":769,"verdict":770,"marketSize":787,"growth90":788},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":790,"href":791,"score":769,"verdict":781,"marketSize":792,"growth90":793},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":795,"href":796,"score":797,"verdict":770,"marketSize":798,"growth90":799},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]